William Thomsen slides from Event Tech Circus, Gallus Events

1. Technology Event Case study.
Online Version

3. Event Tech Circus used six
bits of technology to
manage the event
management process
including two of our
startups.

4. We used the single event
EventManagerBlog WordPress
Theme. The theme would later
win an “Honourable Mention” from
Event Managers at the Circus. It
was so flexible! William noted
that it look less than 3 hours
from purchasing the website to
having it live!

5. Developing a bit of event
technology that is as
useful as it is ease to use
it surely the goal of
every event tech
company!

6. William never planned on using
etouches. However as he was
familiar with a part of the
system (surveys) he ended up
using this rather than
investigating another system. He
thought this was an interesting
point for Startups.

7. Despite William loving this
system both Julius and
Derrick didn’t like it.
William highlighted this
as an example when an
organsier has to be be
flexible and support the
event stakeholders.

8. Conferize - the eventual winner
of “EventTechCircus Amsterdam
Event Tech Startup 2013” - was
used to promote the event & to
engage an audience. Conferize
attracted 150 on line followers &
has given Gallus Events a great
platform to turn these online
attendees into paying physical
participants.

9. All that we need at the
moment to keep on top of
our Social Media and for
free! Laura at WYTSA
included this in her top
tech as well.

10. William highlighted how difficult
it was for most organisers to stay
on top of event technology. They
have so many other things to do
and using the technology to
support their events and their
attendees is actually only a small
part of an organisers job.

11. William really felt that for most
event technology the more you
put into it the more you were
likely to get out of it.

12. Organsiers can’t get too hung up
about using the same technology
for each event. All events are
different and what works well
for a small conference may not
work for a large one. Organsiers
have to tailor the technology to
support the event.

13. Avoid vanity technology
purchases! Really try to look at
technology through your
attendees eyes: are you adding
VALUE to their experience? Also
consider your other stakeholders
when considering using
technology.

14. William wanted to highlight that
hybrid and streaming has a vital
role to play in a lot of events.
However adding those elements
adds a whole new level of
technological awareness and
understanding by event
organisers.

17. We used six of our startups during our event. After the event we will use Peecho to
allow attendees to download a special issue of Event Manager Blog. As part of the
unique aspect of Event Tech Circus we strive to integrate EVERY event startup’s
technology into our event.
There were three supporting technologies that we couldn’t do without!
We used RealLifeConnect for our badges, speakerscore to rate our speakers,
meethub for our 1-2-1 meetings, twoppy and showmappr as the event apps and
preseria (who would also win an “Honourable Mention”) to handle all our
presentations.

18. www.tech-fest.co.uk
London
18th and 19th July
NEXT EVENT

19. William Thomson
@williamevents
www.gallusevents.co.uk