1.
Pivoting event streaming,
from PROJECTS to a
PLATFORM
Driving business value
Lyndon Hedderly, Customer Solutions Director
12th March 2020

2.
Agenda
● Why event streaming?
● Adopting event streaming
○ Typical customer journey / maturity curve
○ Pivoting from Projects to a Platform
● Business Value
2

3.
Agenda
● Why event streaming?
● Adopting event streaming
○ Typical customer journey / maturity curve
○ Pivoting from Projects to a Platform
● Business Value
3

4.
Traditional ways of working with data
USER
USER
UIUI
SERVICESERVICE
DATABASE
Classic Three Tier
Architecture
4

5.
Fundamental Assumption: Data is Passive
QUERY
UPDATE
5

6.
6

7.
APP
APP APP
APP
APP APP
APP
APP
DB
DB
DB
APP
APP
APP
APP
DB
DB
DB
APP
APP
EVENT
STREAMING
PLATFORM
7

8.
Why does this
matter?
8

9.
Why does this matter?c
Customer
Experience
Operational
Efficiencies
New Business
Models
9

10.
Customer
Experience
20-30%
New Business Models 5-10%
Operational
Efficiencies
60-70%
10
Why does this matter?

11.
CEO Priorities
52 CIOs state, %
11

12.
CIO reasons for pursuing infrastructure
modernization
52 CIOs
12

13.
Why does this
REALLY matter?
13

14.
Marc Andreessen (2011):
Software is Eating the World
Ubiquitous mobile connectivity, IoT, machine learning,
microservices, the explosion of SaaS apps, and cloud...
14

15.
Every Company is Becoming
a Software Company
15

16.
16
Every Company is Becoming
a Software Company

17.
Traditional ways of working with data
USER
USER
UIUI
SERVICESERVICE
DATABASE
Classic Three Tier
Architecture
17

18.
USER
USER
UIUI
SERVICESERVICE
DATABASE
SERVICESERVICE
DATABASE
/ Service
SERVICESERVICE
SERVICESERVICE
SERVICE
Traditional ways of working with data
18

19.
1990s1970s 20001980s 2010s
1st
Generation
2nd
Generation
3rd
Generation
4th
Generation
The history of technology infrastructure / computing &
data
Mainframe Client-Server Internet-
based
Cloud
5th
Generation
6th
Generation
2020s
Cloud, IoT
Big Data
First computers 1950-
1960, then IBM
Mainframe ~1970
Email.
PCs & Servers,
Microsoft Office, OS
World-wide-web,
Google, Smartphones,
beginning of mass
data.
Social computing,
social-media,
Resources on demand
Cloud & IoT, Device
interconnectivity, More
Data, new business
models.
More Data, real-time,
scale & agility, working
with data - Intelligent
decisions / ML & AI
Real-Time,
ML & AI
19

20.
Why does this REALLY
matter?
For some businesses, this question becomes more
critical - it’s about longer term business strategy and
even longer term existence
The business becomes software
(or digitally disrupted).
20

21.
Agenda
● Why event streaming?
● Adopting event streaming
○ Typical customer journey / maturity curve
○ Pivoting from Projects to a Platform
● Business Value
21

22.
Value
Investment & Time
1
Early interest
2
Identify a project /
start to set up
pipeline
4
Mission-critical,
connected LOBs
5
Central Nervous
System
Product
Owner
Technical
Architect
Data Engineer /
Developer /
Infrastructure
Mission-critical, but
disparate LOBs
3
Product
Owner
Technical
Architect
Develope
r
Data
Engineer
Chief Architect
Squad
Sponsor
Event-Streaming
Platform
Product
Owner
Technical
Architect
Develope
r
Data
Engineer
Chief Architect
Squad
Sponsor
Event-Streaming
Platform
22

23.
Value
Investment & Time
1
Early interest
2
Identify a project /
start to set up
pipeline
4
5
Central Nervous
System
Projects
Platform
Mission-critical, but
disparate LOBs
3
Flywheel adoption: Platform
Network Effect
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24.
Platform definitions vary...
"A platform is when the economic value of everybody that uses it, exceeds the value
of the company that creates it. Then it’s a platform.” -Bill Gates
24

25.
Real-Time
Inventory
Real-Time
Fraud
Detection
Real-Time
Customer 360
Machine
Learning
Models
Real-Time
Data
Transformation
...
Contextual Event-Driven Applications
Universal Event Pipeline
Data Stores Logs 3rd Party Apps Custom Apps/Microservices
TREAMSSTREAMS
CONNECT CLIENTS
A platform is about
reinventing the core
business around data
and digital...
The Central
Nervous System
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26.
1. Largest media co - creates no content
2. Largest movie house - owns no cinemas
3. Online bookstore - diversifying across industries
4. Largest taxi company - owns no vehicles
5. Most valuable retailer - has no inventory
6. World’s largest accommodation provider - owns no
real estate
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27.
Agenda
● Why event streaming?
● Adopting event streaming
○ Typical customer journey / maturity curve
○ Pivoting from Projects to a Platform
● Business Value
27

28.
28
Real-Time
Inventory
Real-Time
Fraud
Detection
Real-Time
Customer 360
Machine
Learning
Models
Real-Time
Data
Transformation
...
Contextual Event-Driven Applications
Universal Event Pipeline
Data Stores Logs 3rd Party Apps Custom Apps/Microservices
TREAMSSTREAMS
CONNECT CLIENTS
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29.
Confluent Platform
Apache Kafka
Unrestricted
Developer Productivity
Multi-language Development
Non-Java clients | REST Proxy
Rich Pre-built Ecosystem
Connectors | Hub | Schema Registry
SQL-based Stream Processing
KSQL (ksqlDB)
Efficient Operations
at Scale
GUI-driven Mgmt & Monitoring
Control Center
Flexible DevOps Automation
Operator | Ansible
Dynamic Performance & Elasticity
Auto Data Balancer | Tiered Storage
Production-stage
Prerequisites
Enterprise-grade Security
RBAC | Secrets | Audit logs
Data Compatibility
Schema Registry | Schema Validation
Global Resilience
Multi-Region Clusters | Replicator
ARCHITECT
Self Managed Software Freedom of Choice Fully
Managed Cloud Service
Enterprise Support | Professional Services Committer-driven Expertise Training | Partners
OPERATORDEVELOPER
Open Source | Community licensed
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30.
Confluent Benefits - Business Case - Focus
Fully Managed -
Cluod TCO vs. Self-
Managed. A simple
TCO comparison.
The Business Case of Leading Enterprise Support - e.g.
Downtime cost avoidance. PS - Faster time to market,
increased confidence.
The ROI of Training?
Developer
Productivity; faster
time to market /
increased
confidence…
Reduced Developer
effort / reduced cost.
Efficient Operations & Production Stage Pre-Reqs. Compare cost to build. Reduced
Operational Costs / Increased Confidence (Security / Resilience etc)
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31.
Business Benefits of an Event
Streaming Platform
Move from infrastructure-
restricted to
infrastructure-enabled
01 Move from Batch to Real-Time
Create contextual event-driven applications
(back-end and customer facing)
05
Store events while maintaining real-time replay04
Build for speed, scale & resilience03
Single enterprise-wide source of events
(no silos or point to point connections)
02
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32.
Business Value
Customer
Experience
20-30%
New Business Models 5-10%
Operational
Efficiencies
60-70%
$$ Make Money $$
$$ Make More Money
$$
$$ Save / Protect Money $$
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33.
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34.
We know it can be hard,
but please try to stick to the theme colors
outlined in this template.
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35.
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Every Company is Becoming
a Software Company

36.
Confluent’s Mission
To help companies
around the world
adopt event
streaming so they
can harness the
power of real-time
data
Confluent’s Vision
To become the
central nervous
system
for every modern
company
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37.
cnfl.io/meetups cnfl.io/blog cnfl.io/slack
THANK YOU
lyndon@confluent.io
www.lyndon.london
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