Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
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This document provides an overview of popular social media platforms and best practices for using them. It discusses the basics of platforms like Tumblr, Facebook, Twitter, Instagram and Pinterest. It emphasizes that organizations need to participate in social media to remain relevant and provides tips for effective use of each platform like posting regularly, engaging in conversations, and using photos and videos. The key is focusing content, telling stories, and responding quickly while avoiding auto-posting and inappropriate posts.
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Nonprofit 2015 Refresher Jeanine Guidry Social Media for Nonprofits Conference
- 1. Social Media Refresher Jeanine D. Guidry, M.S., M.P.S. Virginia Commonwealth University/Arts in the Alley
- 2. Welcome! Introductions Who uses what platforms? Personally? Professionally? How do they relate?
- 4. BASICS: who should do it? 1. You must. 2. Different audiences. 3. You (& your organization) are becoming obsolete if you do not participate. 4. Doing it is easy, doing it well is hard.
- 5. Tumblr: blogging for all of us Easy input for seven types of content: text, photo, quote, link, chat, audio, video.
- 8. Facebook Personal profiles - Never private, even if it is Groups - great for coordinating efforts, communities Pages - profiles for organizations, businesses, music educators, schools, nonprofits, etc.
- 9. Facebook: best practices Conversations: talk to people Post regularly ALWAYS respond (well, almost…) NEVER remove (well, almost…) Use photos Post information, not just marketing Post calls to action instead of fundraising appeals Fall back posts: inspirational quotes and facts, polls
- 10. Facebook examples https://www.facebook.com/stjude https://www.facebook.com/unicef https://www.facebook.com/amnestyusa https://www.facebook.com/amnestyusa https://www.facebook.com/LewisGinter
- 11. Facebook example
- 12. Facebook example
- 13. Twitter • Microblogging: 140 characters • Key is creating a conversation • Following news • Become known as an expert • Professional development • Collaboration
- 14. Twitter Cheat Sheet # (hash tag) a way to organize information @ - direct reply or mention RT retweet - posting someone else’s message again DM Direct Message - sending a private message Tiny.url or bit.ly - url shorteners - a way to condense web addresses and monitor click rates
- 15. Twitter: where to start Create a user-friendly Twitter handle (@yourorganization or @you) Add a photo Find people you already know & Find people in your area (#RVA) Find organizations you are interested in Get a desktop or mobile client: Hootsuite, Tweetdeck Add your Twitter handle to all your signatures/sites/cards Read the bio of those who follow you LISTEN
- 16. What makes a good tweet? Participate in conversations: ask questions and respond Use direct replies Use hashtags RT other tweets Builds up the community Reply to fans Ask questions
- 17. What makes a good tweet – 2? Provides/shares information Uses photos Use Tweetchat Inspirational quotes Live tweet events BUT: there is no one-size-fits-all
- 18. Twitter examples
- 19. Twitter examples
- 20. Twitter examples
- 21. What makes a bad tweet? Only promote your own events Automatic posts from Facebook Too personal Plain inappropriate Lack relevance Forget to turn off auto-tweet Talking at people
- 22. Ouch. Via @KennethCole: Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC
- 23. Instagram Include visuals Only mobile Easy posting to Facebook, Twitter, Tumblr Create two accounts Use hashtags Video! (Also: Vine)
- 24. Instagram: Doctors without Borders
- 25. Instagram: Doctors without Borders
- 26. Instagram: Habitat for Humanity
- 27. Instagram: Habitat for Humanity
- 28. Pinterest Visual platform Pin websites, photos, videos to a virtual pinboard 83% women More than just recipes and decorating tips Less time sensitive
- 32. So how should we do this? Don’t censor. Don’t. – instead, respond (when appropriate) or ignore (when the post is inappropriate. Caveat: always remove tweets that are indecent Use photos and videos Do tell stories. The most valuable use of social media is telling the stories that matter deeply to your community. What are the stories your organization needs to tell? Do focus Do reply - quickly Don’t auto-post (post your Facebook status as a tweet, etc.)
- 33. For more info Jeanine Guidry guidryjd@vcu.edu/jeanine@richmondartsinthealley.com www.facebook.com/artsinthealley www.twitter.com/artsinthealley www.twitter.com/redheadacademic