Keyword Research Mistake – Targeting Keywords People Never Use

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Keyword Research Mistake –
Targeting Keywords People Never
Use

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Keyword Research Mistake – Targeting Keywords
People Never Use
• One massive keyword research mistake is
when people/companies want to optimize for
keywords, which individuals are not even
searching for.
• This is because they have:
– failed to do keyword research
– used keywords which only they use and/or are
familiar with, neglecting that the rest of the world
don’t know.


People Never Use
• This is why I stress that keyword research is
very crucial before starting optimizing a
website.

• The amount of time and effort it takes to
optimize a website, is simply a shame when
wasted on keywords, which visitors
hardly/never enter into a search engine.



People Never Use
• As mentioned above, people may select
keywords that they use within their own
organization or personal vocabulary.

• What they fail to understand is that people on
the outside may be unfamiliar with these terms.

• This is a form of myopia; they are so close to their
products/services that they neglect the fact that
the rest of the world may have another name of
it.


People Never Use
• Another situation that people may fall victim to, is
when they are approached by SEO firms promising to
get them to number one on selected keywords.

• What these SEO firms don’t tell you is that they
purposely select keywords, which don’t have a lot of
searches and competitions.

• This way, they have no issues ranking websites at the
top of search engines, hence the confident guarantee
they provide.


People Never Use
• The trusting client approves the suggested
keywords the SEO firm recommends, as the
keywords sound good to them, not realizing that
they will never receive any traffic nor bring any
conversations.

• If you are ever approached by an SEO firm and
they claim guarantees, just say “no thank you”.
Don’t get me wrong, not all SEO firms are bad
and some do a fantastic job.



People Never Use
• If you do decide to use an SEO firm to do your
search engine optimization, just make sure you
ask them:
– for the popularity of the keywords they are selecting
– to test the keywords using pay per click marketing to
get real performance data.
• This will give you the ability to decide if the
keywords are worth selecting to optimize your
website for organic search listing.



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Keyword Research Mistake – Targeting Keywords People Never Use

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Keyword Research Mistake – Targeting Keywords People Never Use