BTO 2011 - Email Marketing & Social Network

•

5 recomendaciones•1,299 vistas

Casi pratici di integrazione: quando, come e perché funziona. Un raccolta di best practice per capire come e quando sfruttare le sinergie tra i due canali, per valorizzare il messaggio e implementare campagne di digital direct marketing di successo.

Viajes

TM

EMAIL MARKETING & SOCIAL NETWORK
(CASI PRATICI DI INTEGRAZIONE. COME, QUANDO E PERCHE’ FUNZIONA)

@MASSIMOFUBINI
@CONTACTLAB
#BTO2011

TM

SEMPRE PIU’ RICERCHE

2009 2010 2011

WORK IN PROGRESS
Consumer Behaviour Report 2010:
web, viaggi e vacanze

www.consorzionetcomm.it Milano, 22/09/2010
Consumer Behaviour Report 2010: web, viaggi e vacanze

E-Commerce Consumer E-Commerce Consumer
Behaviour Report 2010 Behaviour Report 2010

Customer Drill Down : Esselunga Customer Drill Down : Esselunga

TM

SEMPRE PIU’ STRUTTURATI

2009 2010 2011

> 40 > 80 > 100
PERSONE PERSONE PERSONE

TM

SEMPRE PIU’ SPECIALIZZATI

2009 2010 2011
IDEA OF 7 PERSONE >10 PERSONE
“STATISTICS
AND
MARKETING
INTELLIGENCE
TEAM”

TM

SEMPRE PIU’ INTERNAZIONALI
ITALY 24H VIEW WORLD 7DAYS VIEW

TM

CAPIAMO I PUNTI DI FORZA (E DI DEBOLEZZA)

TM

GRAZIE A...

WWW.NEWSLETTERMONITOR.COM

TM

MENU’

WELCOME EMAIL

SHORT TEXT

COUPON

FIND A STORE

MOBILE

UNSUBSCRIBE

TM

CALL TO ACTION

COOL!

CONCORSO!

SOCIAL!

TELL A FRIEND

TM

SHARE

STORE LOCATOR

SAVE

CROSS COUPON

FORWARD

TM

SHARE

TIME LIMITED

MOBILE

SOCIAL

LOYALTY

CROSS SELL

TM

MOBILE VIEW

MENU

NICE PICT

CALL TO ACTION

SEASONAL

SOCIAL

TM

PROGRAMMI
FEDELTA’ E PREMI
LEGATI A FACEBOOK

TM

BE FAN (FACEBOOK)
OR
FOLLOW (TWITTER)

ANCD EXCLUSIVE IN-
STORE OFFERS

TM

2009 2010 2011
Si, era tutto molto, E bravo papa’, Sarà anche
molto interessante... anche quest’anno (mi) come dici tu.. ma qui
hai spaccato :-) l’engagement mi sembra
basso...

TM

GRAZIE!

Massimo Fubini,
massimo.fubini@contactlab.com
@massimofubini
www.contactlab.com

E NON DIMENTICATEVI DI SCARICARE IL NUOVO EUROPEAN EMAIL MARKETING CONSUMER REPORT 2011 SU WWW.CONTACTLAB.COM

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27. TM 2009 2010 2011 Si, era tutto molto, E bravo papa’, Sarà anche molto interessante... anche quest’anno (mi) come dici tu.. ma qui hai spaccato :-) l’engagement mi sembra basso...

28. TM GRAZIE! Massimo Fubini, massimo.fubini@contactlab.com @massimofubini www.contactlab.com E NON DIMENTICATEVI DI SCARICARE IL NUOVO EUROPEAN EMAIL MARKETING CONSUMER REPORT 2011 SU WWW.CONTACTLAB.COM

BTO 2011 - Email Marketing & Social Network

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