6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

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Joe Pulizzi – verdens fremste på innholdsmarkedsføring – grunnlegger av Content Marketing Institute i USA var på Epic Content Marketing 2015 i Oslo 2. og 3. juni. Han går igjennom 6 steg som du kan følge for å bygge et stort publikum ved hjelp av innhold. Du kan lese om de seks stegene i detaljer her, hvor vi har gått igjennom hele presentasjonen til Joe: http://contentmarketing.no/bygge-stort-publikum-med-innholdsmarkedsforing

Marketing

@JoePulizzi |
Hi, I’m Joe Pulizzi @JoePulizzi

First, build an audience.
Then, monetize it.

Knowledge or Skill
Customer
Pain Point
Alternative Sweet Spot

Knowledge or Skill
Passion
or
Customer Pain Point
Sweet Spot

Food Scientist Education
Impossible
Food Creations Content Tilt

Everyone stops at the sweet spot…
Hardly anyone “tilts” the content.

More Ways to “Tilt”
• Amazon press release method
• Switch the terminology ala “inbound
marketing” or “content marketing”

@JoePulizzi |
Create Your Mission
Statement:
- Defined Audience
- Deliver
- Outcome

One Content Type
One Main Platform
Consistent Delivery
Long Period of Time
The Base

Create the plan…
but focus everything
on building an audience.

Content Inc. – The Podcast
http://cmi.media/CI-podcast

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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

1. Content Marketing Strategy Workshop: 6 Steps to Building a Massive Audience with Content @JoePulizzi Founder, Content Marketing Institute

2. @JoePulizzi | Hi, I’m Joe Pulizzi @JoePulizzi

3. @JoePulizzi |

4. 2 of 3 Marketers Not Effective

5. MY STORY

7. Was I alone?

10. First, build an audience. Then, monetize it.

11.

12.

13. Knowledge or Skill Passion Sweet Spot

14. Knowledge or Skill Customer Pain Point Alternative Sweet Spot

15. Columbia Missourian

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17.

18. Backyard Poultry Teaching Sweet Spot

19. Knowledge or Skill Passion or Customer Pain Point Sweet Spot

20.

21. Ann Reardon

22.

23. Food Scientist Education

24.

25. More examples here

26.

27. Food Scientist Education Impossible Food Creations Content Tilt

28. Everyone stops at the sweet spot… Hardly anyone “tilts” the content.

29. • Google Trends

30.

31.

32. More Ways to “Tilt” • Amazon press release method • Switch the terminology ala “inbound marketing” or “content marketing”

33.

34. @JoePulizzi |

35. @JoePulizzi |

36. @JoePulizzi | Create Your Mission Statement: - Defined Audience - Deliver - Outcome

37.

38. One Content Type One Main Platform Consistent Delivery Long Period of Time The Base

39. @JoePulizzi |

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41. @JoePulizzi |

42.

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45. One Content Type + One Platform + Time

46. collaborative publishing

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51. 5% Acceptance

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53. @JoePulizzi |

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57.

65. tracking

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68. Who Converts the Best?

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80. @JoePulizzi |

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82. @JoePulizzi |

83.

84.

85.

86.

87.

88. Create the plan… but focus everything on building an audience.

89.

90.

91. Content Inc. – The Podcast http://cmi.media/CI-podcast

92. @JoePulizzi |

6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015

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6 Steps to Building a Massive Audience with Content – Joe Pulizzi på Epic Content Marketing 2015