Less is More: Life, Content, Home Pages

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Declutter. Attics, closets, garages - everyone I know is purging stuff they don't need. At the same time, the smart money is on decluttered home pages that don't overwhelm. Less can be more, done with focus, purpose, intent.

Marketing Tecnología Desarrollo personal

Less
is
More
Life, work and content
#pcn14less @ContentRocks

Results – Broad Overview
Original v. ReVamp
• Higher sign-ups (free)
• WAY higher signups (paid)
• WAY higher video views (with less prominence)
• WAY higher motivation to sign up and use the
system (with identical views of pricing page)

More posts, less work.
• 1 post = 1 main idea
• Break a great story into 2 parts
• Does post try to do too much?
Break off secondary idea into
its own post.
• Whip up related post – quotes,
stats, lists.
• Switch with friends/colleagues
• Curate: Post blog with short
summaries of best 3 things you
read that week with links and
photo

Tweet each item separately with link
• #Content #Strategy and gardening: Both need solid
foundation: (64 characters w/o link)
• Planning wins over random in #content #creation and
growing vegetables: (72 characters w/o link)
• Without weeding, water and compost, a garden won’t
flourish. Same for content. (81 characters w/o link)
• How are content marketing and gardening alike? Some
seeds and plants take off. Others don’t. Experiment. (106)
• A good garden receives dedicated, daily attention. So
should #strategy. (70 characters w/o link)

Twitter trim-down
Don’t Use:
• are, is, this, there, that
• ing verbs
• I, we, they
• currently
Use:
• active verbs
• numerals
• abbreviations

Infographic Programs
• Canva https://www.canva.com
• Visualize http://vizualize.me
• Easel.ly http://www.easel.ly
• Piktochart http://piktochart.com
• Infogr.am http://infogr.am
• Visual.ly http://visual.ly
• Venngage https://venngage.com

Free stock photo sources
• Little Visuals
• Superfamous
• Gratisography
• Compfight
• SplitShire
• IM Free
• Photo Pin
• New Old Stock
• Unsplash
• Picjumbo
• Refe Free Photos
• Pixabay
• Death to the Stock Photo
• Function Free Photos

What can you do without?
Pamela Coyle
@ContentRocks
info@content-connects.com
content-connects.com
615 Main Street, Suite 104B, Nashville 37067

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Less is More: Life, Content, Home Pages

1. Less is More Life, work and content #pcn14less @ContentRocks

2. Feel overwhelmed?

3. Pick 2 or 3. Period.

9. Results – Broad Overview Original v. ReVamp • Higher sign-ups (free) • WAY higher signups (paid) • WAY higher video views (with less prominence) • WAY higher motivation to sign up and use the system (with identical views of pricing page)

10. More posts, less work. • 1 post = 1 main idea • Break a great story into 2 parts • Does post try to do too much? Break off secondary idea into its own post. • Whip up related post – quotes, stats, lists. • Switch with friends/colleagues • Curate: Post blog with short summaries of best 3 things you read that week with links and photo

11. Classic ‘List’ Blog

12. Tweet each item separately with link • #Content #Strategy and gardening: Both need solid foundation: (64 characters w/o link) • Planning wins over random in #content #creation and growing vegetables: (72 characters w/o link) • Without weeding, water and compost, a garden won’t flourish. Same for content. (81 characters w/o link) • How are content marketing and gardening alike? Some seeds and plants take off. Others don’t. Experiment. (106) • A good garden receives dedicated, daily attention. So should #strategy. (70 characters w/o link)

13. Turn a few into an Infographic - buffer

14. Repurpose into quote images

15. Twitter trim-down Don’t Use: • are, is, this, there, that • ing verbs • I, we, they • currently Use: • active verbs • numerals • abbreviations

16. Infographic Programs • Canva https://www.canva.com • Visualize http://vizualize.me • Easel.ly http://www.easel.ly • Piktochart http://piktochart.com • Infogr.am http://infogr.am • Visual.ly http://visual.ly • Venngage https://venngage.com

17. Free stock photo sources • Little Visuals • Superfamous • Gratisography • Compfight • SplitShire • IM Free • Photo Pin • New Old Stock • Unsplash • Picjumbo • Refe Free Photos • Pixabay • Death to the Stock Photo • Function Free Photos

18. What can you do without? Pamela Coyle @ContentRocks info@content-connects.com content-connects.com 615 Main Street, Suite 104B, Nashville 37067

Less is More: Life, Content, Home Pages

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