Más contenido relacionado Similar a Making Smiles - a social intranet to engage employees around CSR (20) Más de Content Formula (12) Making Smiles - a social intranet to engage employees around CSR2. Making Smiles
Engaging employees to get involved with CSR
© 2014 Content Formula Ltd
“Johnson & Johnson Asia-Pacific has
conducted a very well executed CSR
initiative using a social and mobile
platform to raise funds and awareness.”
3. Operation Smile
A charity working in the third
world operating on kids who
have cleft lips and cleft palates.
They restore smiles.
Johnson & Johnson
Our client asked us to mobilise
employees to raise money to
pay for operations. We had to
reach 15,000 people dispersed
across multiple operating
companies in the Asia Pacific
region.
© 2014 Content Formula Ltd
4. © 2014 Content Formula Ltd
Making smiles
Our solution was an intranet
site that socialises the cause
and drives employees to take
action, either as individuals or in
groups. In six months the site
has raised money to pay for
1548 operations.
5. Fundraising events
The site empowers employees
to set up, promote and run
events to raise money. Likes,
comments and photos help
raise awareness and spread the
word.
© 2014 Content Formula Ltd
6. © 2014 Content Formula Ltd
Taking part in Missions
Employees who raise money
are invited to help run missions.
A mission is where the charity
takes a mobile operating
theatre to a country and
performs operations over a
week-long period.
7. © 2014 Content Formula Ltd
Reports from the missions
Employees who go on those
missions can post blogs about
their experiences. Note that the
site is multi-lingual.
8. © 2014 Content Formula Ltd
Reports from the missions
They can also post videos and
photos. They can get likes and
comments in recognition for
their efforts.
9. © 2014 Content Formula Ltd
Mobile version
The intranet site can be
accessed on mobile. After all,
people will be at these events
and on these missions, not just
at their desks.
10. © 2014 Content Formula Ltd
The results after just six months:
• 14 fun raising events
• 21 missions
• 6142 employees engaged in
fundraising
• 1548 smiles restored
• Content Formula wins three
awards for their work. Gold
11. Intranet Innovation Award
© 2014 Content Formula Ltd
Gold
StepTwo, the organisation that runs the awards,
said, the judges were impressed with what was
obviously a great initiative which seemed like a
win-win for everybody. They were also
impressed with the strong site design and the
focus on social features, interaction and mobile.
One of the judges commented:
"A beautiful example of natural employee
engagement with a win-win situation for
everyone. The interface looks very inviting and
pleasant, with all the focus on visual materials
and interaction, I love the # smiles counter, it
makes the effect of the campaign very tangible."
12. Contact us
Content Formula is a digital agency skilled in getting the message out there and
mobilising a large number of people to take action.
Dan Hawtrey
Managing Director
Content Formula Limited
49 Atalanta Street
London
SW6 6TU
+44 (0)20 7381 6671
+44 (0)7973 757610
dhawtrey@contentformula.com
www.contentformula.com