4. DRAFTING
#1 RESEARCH
● The main topic: pick google top 5
● Recurrent subtopics
● Tone of voice, content type
5. #2 TEXT STRUCTURE
● Decide main topics and subtopics
● Define topics hierarchy
● Define chapters and sections
DRAFTING
6. DRAFTING
#4 Write the intro, main title and at the
end.
#3 Write the easy part first
DRAFTING
7. DOs
● Keep it short
● Explain what the content is
about
● Make the reader want more
● Use keywords
DRAFTING
ABOUT THE INTRO
DONTs
● Give everything away
● Use links
● Be generic and inconclusive
8. #5 Give your content rhythm: long sentence +
short sentence + long sentence.
#6 Keep the number of paragraphs per
section equilibrated.
#7 Use analogies, metaphors, stories.
DRAFTING
9. # 8 Use bullet points
# 9 Never end a text abruptly
Complete a reasoning and invite the reader to take action.
DRAFTING
12. “A Diamond Is Merely A Lump Of Coal
That Did Well Under The Pressure”
13. EDITING
#1 CUT, CUT, CUT
Ex.:
"Do not keep using gerund. It will be making your text poor and
may be causing ambiguity, for sure you will leave a wierd
content and will be getting the sensation that things are still
happening."
“Don't use gerund. It’ll make your content wierd and with the
feeling that things are still happening."
14. # 2 Make things coherent
# 3 Refine the storyline
# 4 Watch out for slang
EDITING
15. # 5 Embed keywords
# 6 Take it easy with adverbs, adjectives
and superlatives
# 7 Again, attention to slang and jargon
EDITING
16. # 8 Pay special attention to the intro
# 9 Refine titles and subtitles
# 10 Embed links
# 11 Read out loud.
EDITING