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Reinvent the Global Content Value Ecosystem
ContentOS, a content OS based on blockchain technology
“Happy" in Spanish, Contentos main focus is to bring happiness
into the global digital creation world
COS is the name of token
Market Analysis Present Problems What we do ROADMAP Team | Consultant
| InvestorsHuge revenue & usage in
content industry
Upcoming mobile video explosion
Developing mobile video industry
can promote content ecosystem
building
Unable to verify digital currency
ownership
Unreasonable revenue distribution
Traffic allocation is controlled by
platforms
Meaningless credit system
Build a digital content ecosystem
Solve Present Problems
Build a protocol-based economic
system
Technical implementation
COS
2018-2019
Basic framework
2019-2020
Digital content ecosystem
02 03 0401 05
/ Content // Contentos /
Content Industry Revenue & Usage Statistics
$500bn
Global ad revenue in 2016
Data Source: Zenith Media
$88bn
Revenue of China’s
content industry in 2016
1.7bn
live-streaming
app users
3.8 billion Internet users
worldwide
1.7 billion of them use
live streaming video
/ Market Analysis // Contentos /
Mobile Video Usage Is Climbing
Data Source: Page 23, INTERNET TRENDS 2018, Mary Meeker
/ Contentos /
Contentos starts with video & live streaming type of content, which has much
higher potential compare with other type of content such as text or audio.
/ Market Analysis /
The Status Quo in Content Industry
/ Contentos /
Attention
/ Present Problems /
/ Contentos /
Attention Influence
• Centralized platforms control audience interest
• Centralized platforms control creators viewership and
monetization
• Centralized platforms control the payment gateway
Current Way To Exchange “Content Value”
The Value of Content Creation Came From the Exchange
between Audience’s “Attention” and Creator’s “Influence”
Audience Creator
Creator generates
"influence" via creating
content
Audience
contributes
"attention" via
viewing content
/ Present Problems /
Problems in Content Creation Industry
Flawed credit
system
Non-transparency in data
concerning comments, likes and
shares
Malicious acts like infringement or
violation of rules can’t be traced
across platforms, so few get
punished
/ Present Problems // Contentos /
Unable to verify
digital creation
ownership
Digital creation ownership can’t be
verified
Transactions are complex, hard to trace
copyright transfer, hard to find the source
Copyright disputes caused by derivative
works are hard to be verified and
regulated
Unequal
distribution of
revenue
Non-transparency in pricing
Platforms take a large share from fan
rewards and ad revenue, only a little
can be returned to creators
Platform can change the revenue-
sharing model anytime
Platform controls
viewer's interest
Whatever seen on user's feeds are
controlled by platforms, their true
interest may not be fulfilled.
Creators cater to platform needs in
exchange for more views, making it
hard to diversify the content type.
Contentos Vision
The biggest decentralized global ecosystem for digital content, 

where content can be freely produced, distributed and transacted, 

and where the value and rights will be returned to creators and contributors.
/ Contentos / / What we do/
/ Contentos /
Attention Influence
Token Economy
Peer-to-Peer Content-Value Exchange
Contentos aims to redefine the “content-value exchange” with
decentralized technology and token economy
/ What we do/
Solve Problems in Content Creation Industry
Build an immutable
credit system
All interactive records on Contentos
can’t be altered or deleted
Users are responsible for their credit
score, which is given based on the
credibility of their interactive records,
and has an effect on their rights and
income on Contentos
/ Contentos /
Copyright
authentication,
transaction and
attestation of digital
content
Apply blockchain for copyright
authentication, transaction, attestation
and distribution of digital content
Transactions and derivative works
stored can't be altered
Verify copyright and track infringement
by time stamp
Decentralized income
distribution
Decentralized traffic
distribution
Make price and value open and
transparent
All users can reach each other directly
without intermediaries
Distribute income based on content
value and user contribution
Return value to creators
Stimulate socialization in distribution&
promotion
Encourage social forces to do content
filtering and review
AI+social recommender systems to
achieve precise matching
/ What we do/
/ Contentos /
7 Major Type User Roles In Contentos Eco-System
Content Creator

“create content, generate influence”
Content Audience / Paid User
“spend attention / money”
Content Distributor

“Find-and-Tag, push right
content to right audience”
Advertiser

“spend money and
acquire attention
via content”
Content Moderator
“Any content community needs
moderator to build a positive culture”
DApp Developers

“Build Apps/Community to join the ecosystem” Public Chain Developers

“Infrastructure builder”
/ What we do/
What Makes Contentos So Unique?
A successful content-based blockchain should at least possess these characteristics
/ Contentos /
Global Creator Connection
• Over 1,000,000 global creators.

• Building bridges in-between the crypto community and the real world.
Comprehensive Product Line
Enormous Worldwide Userbase
• Starting up with Live.me - The #1 mobile live streaming app; Cheez - The most trending mobile social video app and
PhotoGrid - best photo editing tool. 

• More diversified apps will be covered.
• With Live.me 60M global users who are all familiar with the concept of "digital currency”.

• Cheetah Mobile 600M monthly active users are all potential content consumers.
/ What we do/
Overall Technical Architecture
/ Contentos /
Personalized
Recommendation
Context-Awareness Speech Recognition
Account System Trading System
Wallet
Content Distribution System
Copyright Registration
Message Component
Search ComponentLike, Comment and Transfer
Credit System Creator Authentication
Contentos
Decentralized
Content
Community
Other
Communities
Application
Layer
API Layer
Protocol
Layer IPFS Inter-Blockchain CommunicationContentos Blockchain
/ What we do/
Detailed Technical Architecture
/ Contentos /
Protocol Layer
IPFS, Inter-Blockchain Communication, provide API to the
API layer
API Layer
AI-Powered Review, Smart Contract and API Packing
Application Layer
Connect to the API provided by the API layer to build content
community on Contentos
/ What we do/
Smart Contract Templates for
Decentralized Content Business
/ Contentos /
Creator and Fan
Creator and
Advertiser
Creator and Creator
Anyone can build a new Content Business by leveraging pre-defined Smart Contract Templates with just a few clicks!
CPTR

(Cost per Transparent Result)
Transparent Supporting

Donation/Subscription
Work together, Share profit
together, Fairly

Even never meet with each other before
/ What we do/
Consensus Mechanism
/ Contentos /
• dPOS.

• Odd number of “Book-Keepers”, only those who hold certain.
amount of vested COS are qualified to participate the election.

• Elected by all COS holders.

• Book-Keepers receive the transition fee as reward during block
generation.
/ What we do/
COS Stimulates Content Production, Distribution
and Contribution
“Token” within Contentos
COS
Application
COS is the token used within Contentos, and will be used as an indicator of value;
COS will be used for internal rewards or value exchanges
How to obtain
Content creation and app building;
Content promotion and distribution;
Content filtering and review;
Bug fixing for developers;
Storage services.
/ Contento / / What we do/
COS Distribution
10 billion COS in total;Token will be distributed as ERC-20 compatible tokens after the private token sale.They will be
converted 1:1 to native COS tokens after launching the main net of Contentos.
Contentos reserves the right to issue up to 5% of new COS tokens each year, mainly for eco-incentives, but the council has the power to make a final verdict on the amount of annual increments.
/ Contentos /
Eco-system operations:40%(4 bn)
Foundation reserved:10%(1 bn)
Community Cooperation : 5% ( 500 mn)
Team:15%(1.5 bn)
Private Placement:30%(3 bn)
Total
10 bn
/ What we do/
/ ROADMAP // Contentos /
Initial Preparation Create Core Creator
Community
Digital Content
Ecosystem
2018/05 2018/07 2019/09
• Nonprofit organization
registration
• Market analysis and
research
• Blockchain technology
research
• Content blockchain design
• Ecological operation mode
design
• Build Contentos Creator
Community.
• Live.me / Cheez / PhotoGrid
trial integration.
• Educate user awareness of
blockchain / token
• Prepare Contentos
development testing net
(“Alpha-testing”) environment.
• Launch Contentos
production net v1.0
• Support app building and
development
• Gradually compatible with
major digital content
platforms
Compatibility
Development
2019/01
• With development testing
net:
• Compatible with live
streaming apps
• Compatible with video
related apps
• Compatible with photo
related social apps
Accommodate
massive global
creators
2019/05
• Based on integrated apps
and development testing
net:
• Attract / recruit global
creators
• CET related feature
development
Roadmap
Team
We have registered in Singapore as a nonprofit organization, and will start developing the Contentos blockchain-based content
distribution platform in the U.S. and Taiwan. We have rich experience in product management, tech and operations, and currently,
we've got angel investments from Cheetah Mobile and Live.me, and established strategic cooperation with them.
Product
several overseas products
developed successfully
Tech
We've developed several products successfully,
including utility products with DAU over 100M,
and live-streaming apps with great popularity.
We have experts in blockchain technology, smart
contract development and cross-chain
communication;
We have mastered technology in AI, image
recognition and NLP
Operations
experience in overseas localization
operations
/ Contentos / / Team I Consultant I Investors /
/ Contentos /
Investors & Strategic Partners
/ Team I Consultant I Investors /
Strategic Partners
LiveMe has been the no.1 social app in the U.S according to Google Play, and it also ranks top in regions like Europe,
Asia and the Middle East. It has received the best ratings on Google Play among all live-streaming apps worldwide.
Cheez has been among U.S. top trending apps in the App Store for several times in 3 months after its launch, it also
ranks top among all apps on Google Play.
A must-have photo editor and collage maker that has been downloaded a total of 550 million times for Android and iOS.
85
60M
100M
Countries covered
Users
Annual rewarding
revenue
/ Contentos /
LiveMe Cheez
/ Team I Consultant I Investors /
Photo Grid
The first Chinese Internet company to expand overseas market, with products covering over 200 countries.
More than 3 billion installs, 75.4% of which are from overseas.
Cheetah also has over 100M mobile game MAU, which will be part of Contentos potential users in future.
/ Contentos /
Strategic Partners
/ Team I Consultant I Investors /
Global 600M+ MAU
Piano Tiles2 Dance LineRolling Sky Arrow.ioClean Master
A public content chain that not only carries content or
advertisement value, but also each person’s record of creation.
I create, therefore I exist(ed)
Reinvent the Global Content Value Ecosystem

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Contentos Project Introduction

  • 1. Reinvent the Global Content Value Ecosystem
  • 2. ContentOS, a content OS based on blockchain technology “Happy" in Spanish, Contentos main focus is to bring happiness into the global digital creation world COS is the name of token
  • 3. Market Analysis Present Problems What we do ROADMAP Team | Consultant | InvestorsHuge revenue & usage in content industry Upcoming mobile video explosion Developing mobile video industry can promote content ecosystem building Unable to verify digital currency ownership Unreasonable revenue distribution Traffic allocation is controlled by platforms Meaningless credit system Build a digital content ecosystem Solve Present Problems Build a protocol-based economic system Technical implementation COS 2018-2019 Basic framework 2019-2020 Digital content ecosystem 02 03 0401 05 / Content // Contentos /
  • 4. Content Industry Revenue & Usage Statistics $500bn Global ad revenue in 2016 Data Source: Zenith Media $88bn Revenue of China’s content industry in 2016 1.7bn live-streaming app users 3.8 billion Internet users worldwide 1.7 billion of them use live streaming video / Market Analysis // Contentos /
  • 5. Mobile Video Usage Is Climbing Data Source: Page 23, INTERNET TRENDS 2018, Mary Meeker / Contentos / Contentos starts with video & live streaming type of content, which has much higher potential compare with other type of content such as text or audio. / Market Analysis /
  • 6. The Status Quo in Content Industry / Contentos / Attention / Present Problems /
  • 7. / Contentos / Attention Influence • Centralized platforms control audience interest • Centralized platforms control creators viewership and monetization • Centralized platforms control the payment gateway Current Way To Exchange “Content Value” The Value of Content Creation Came From the Exchange between Audience’s “Attention” and Creator’s “Influence” Audience Creator Creator generates "influence" via creating content Audience contributes "attention" via viewing content / Present Problems /
  • 8. Problems in Content Creation Industry Flawed credit system Non-transparency in data concerning comments, likes and shares Malicious acts like infringement or violation of rules can’t be traced across platforms, so few get punished / Present Problems // Contentos / Unable to verify digital creation ownership Digital creation ownership can’t be verified Transactions are complex, hard to trace copyright transfer, hard to find the source Copyright disputes caused by derivative works are hard to be verified and regulated Unequal distribution of revenue Non-transparency in pricing Platforms take a large share from fan rewards and ad revenue, only a little can be returned to creators Platform can change the revenue- sharing model anytime Platform controls viewer's interest Whatever seen on user's feeds are controlled by platforms, their true interest may not be fulfilled. Creators cater to platform needs in exchange for more views, making it hard to diversify the content type.
  • 9. Contentos Vision The biggest decentralized global ecosystem for digital content, 
 where content can be freely produced, distributed and transacted, 
 and where the value and rights will be returned to creators and contributors. / Contentos / / What we do/
  • 10. / Contentos / Attention Influence Token Economy Peer-to-Peer Content-Value Exchange Contentos aims to redefine the “content-value exchange” with decentralized technology and token economy / What we do/
  • 11. Solve Problems in Content Creation Industry Build an immutable credit system All interactive records on Contentos can’t be altered or deleted Users are responsible for their credit score, which is given based on the credibility of their interactive records, and has an effect on their rights and income on Contentos / Contentos / Copyright authentication, transaction and attestation of digital content Apply blockchain for copyright authentication, transaction, attestation and distribution of digital content Transactions and derivative works stored can't be altered Verify copyright and track infringement by time stamp Decentralized income distribution Decentralized traffic distribution Make price and value open and transparent All users can reach each other directly without intermediaries Distribute income based on content value and user contribution Return value to creators Stimulate socialization in distribution& promotion Encourage social forces to do content filtering and review AI+social recommender systems to achieve precise matching / What we do/
  • 12. / Contentos / 7 Major Type User Roles In Contentos Eco-System Content Creator
 “create content, generate influence” Content Audience / Paid User “spend attention / money” Content Distributor
 “Find-and-Tag, push right content to right audience” Advertiser
 “spend money and acquire attention via content” Content Moderator “Any content community needs moderator to build a positive culture” DApp Developers
 “Build Apps/Community to join the ecosystem” Public Chain Developers
 “Infrastructure builder” / What we do/
  • 13. What Makes Contentos So Unique? A successful content-based blockchain should at least possess these characteristics / Contentos / Global Creator Connection • Over 1,000,000 global creators. • Building bridges in-between the crypto community and the real world. Comprehensive Product Line Enormous Worldwide Userbase • Starting up with Live.me - The #1 mobile live streaming app; Cheez - The most trending mobile social video app and PhotoGrid - best photo editing tool. • More diversified apps will be covered. • With Live.me 60M global users who are all familiar with the concept of "digital currency”. • Cheetah Mobile 600M monthly active users are all potential content consumers. / What we do/
  • 14. Overall Technical Architecture / Contentos / Personalized Recommendation Context-Awareness Speech Recognition Account System Trading System Wallet Content Distribution System Copyright Registration Message Component Search ComponentLike, Comment and Transfer Credit System Creator Authentication Contentos Decentralized Content Community Other Communities Application Layer API Layer Protocol Layer IPFS Inter-Blockchain CommunicationContentos Blockchain / What we do/
  • 15. Detailed Technical Architecture / Contentos / Protocol Layer IPFS, Inter-Blockchain Communication, provide API to the API layer API Layer AI-Powered Review, Smart Contract and API Packing Application Layer Connect to the API provided by the API layer to build content community on Contentos / What we do/
  • 16. Smart Contract Templates for Decentralized Content Business / Contentos / Creator and Fan Creator and Advertiser Creator and Creator Anyone can build a new Content Business by leveraging pre-defined Smart Contract Templates with just a few clicks! CPTR
 (Cost per Transparent Result) Transparent Supporting
 Donation/Subscription Work together, Share profit together, Fairly
 Even never meet with each other before / What we do/
  • 17. Consensus Mechanism / Contentos / • dPOS. • Odd number of “Book-Keepers”, only those who hold certain. amount of vested COS are qualified to participate the election. • Elected by all COS holders. • Book-Keepers receive the transition fee as reward during block generation. / What we do/
  • 18. COS Stimulates Content Production, Distribution and Contribution “Token” within Contentos COS Application COS is the token used within Contentos, and will be used as an indicator of value; COS will be used for internal rewards or value exchanges How to obtain Content creation and app building; Content promotion and distribution; Content filtering and review; Bug fixing for developers; Storage services. / Contento / / What we do/
  • 19. COS Distribution 10 billion COS in total;Token will be distributed as ERC-20 compatible tokens after the private token sale.They will be converted 1:1 to native COS tokens after launching the main net of Contentos. Contentos reserves the right to issue up to 5% of new COS tokens each year, mainly for eco-incentives, but the council has the power to make a final verdict on the amount of annual increments. / Contentos / Eco-system operations:40%(4 bn) Foundation reserved:10%(1 bn) Community Cooperation : 5% ( 500 mn) Team:15%(1.5 bn) Private Placement:30%(3 bn) Total 10 bn / What we do/
  • 20. / ROADMAP // Contentos / Initial Preparation Create Core Creator Community Digital Content Ecosystem 2018/05 2018/07 2019/09 • Nonprofit organization registration • Market analysis and research • Blockchain technology research • Content blockchain design • Ecological operation mode design • Build Contentos Creator Community. • Live.me / Cheez / PhotoGrid trial integration. • Educate user awareness of blockchain / token • Prepare Contentos development testing net (“Alpha-testing”) environment. • Launch Contentos production net v1.0 • Support app building and development • Gradually compatible with major digital content platforms Compatibility Development 2019/01 • With development testing net: • Compatible with live streaming apps • Compatible with video related apps • Compatible with photo related social apps Accommodate massive global creators 2019/05 • Based on integrated apps and development testing net: • Attract / recruit global creators • CET related feature development Roadmap
  • 21. Team We have registered in Singapore as a nonprofit organization, and will start developing the Contentos blockchain-based content distribution platform in the U.S. and Taiwan. We have rich experience in product management, tech and operations, and currently, we've got angel investments from Cheetah Mobile and Live.me, and established strategic cooperation with them. Product several overseas products developed successfully Tech We've developed several products successfully, including utility products with DAU over 100M, and live-streaming apps with great popularity. We have experts in blockchain technology, smart contract development and cross-chain communication; We have mastered technology in AI, image recognition and NLP Operations experience in overseas localization operations / Contentos / / Team I Consultant I Investors /
  • 22. / Contentos / Investors & Strategic Partners / Team I Consultant I Investors /
  • 23. Strategic Partners LiveMe has been the no.1 social app in the U.S according to Google Play, and it also ranks top in regions like Europe, Asia and the Middle East. It has received the best ratings on Google Play among all live-streaming apps worldwide. Cheez has been among U.S. top trending apps in the App Store for several times in 3 months after its launch, it also ranks top among all apps on Google Play. A must-have photo editor and collage maker that has been downloaded a total of 550 million times for Android and iOS. 85 60M 100M Countries covered Users Annual rewarding revenue / Contentos / LiveMe Cheez / Team I Consultant I Investors / Photo Grid
  • 24. The first Chinese Internet company to expand overseas market, with products covering over 200 countries. More than 3 billion installs, 75.4% of which are from overseas. Cheetah also has over 100M mobile game MAU, which will be part of Contentos potential users in future. / Contentos / Strategic Partners / Team I Consultant I Investors / Global 600M+ MAU Piano Tiles2 Dance LineRolling Sky Arrow.ioClean Master
  • 25. A public content chain that not only carries content or advertisement value, but also each person’s record of creation. I create, therefore I exist(ed)
  • 26. Reinvent the Global Content Value Ecosystem