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Mesh Conference on Influence

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Valeria Maltoni
Valeria Maltoni

The document discusses how to measure online influence through various metrics like retweets, follower ratio, favorites, and quality of connections on social media platforms like Twitter. It also mentions measuring influence through content sharing and engagement metrics like views, shares, clicks, and subscribers. The document recommends using analytics tools to measure reach, resonance, relevance, and other influence metrics over time to improve online strategies.

EmpresarialesTecnología
1 de 17
How do You (or can you) Measure Online Influence? David Armano, EVP, Edelman Digital . @Armano Valeria Maltoni, Principal, Conversation Agent LLC . @ConversationAge http://www.flickr.com/photos/darrenhester/3901158717/
psychology of “WHY” higher influence in smaller circles validating metrics http://www.flickr.com/photos/rubyblossom/3563008119/
building attention and trust
lists retweets @ replies follower ratio tweet volume Favorites quality of connections Source: David Armano
@ConversationAge @Armano
content / media business analysis content / media
SocMetrics relying primarily on Twitter footprints and "shares" via Blogger ,[object Object]
topical activity
views, shares, clicks, subscribersSource: David Armano
[object Object]
SEO feedback on topics
analytics dashboard,[object Object]
[object Object]

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