Copernica @ TFM&A 2011 - Dialogue Marketing that improves conversion.
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Copernica's Walter van der Scheer presented 'Dialogue Marketing that improves conversion. Instantly!' at TFM&A 2011. Based on several cases the presentation covers 5 tips on how to improve conversion using dialogue marketing.
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Copernica @ TFM&A 2011 - Dialogue Marketing that improves conversion.
- 1. www.copernica.com Dialogue marketing that improves conversion. Instantly! Walter van der Scheer @wvanderscheer March 2nd, 2011
- 4. Conversion www.copernica.com These tips in your inbox? tfma.copernica.com
- 5. “ We don’t want customers, we want fans!” Frits van Eerd, CEO of Jumbo supermarkets and CEO of the year 2010 www.copernica.com Succes == Customer focus == Dialogue ENGAGEMENT These tips in your inbox? tfma.copernica.com
- 7. www.copernica.com Trends in e-mail marketing Effect of the economic situation These tips in your inbox? tfma.copernica.com
- 8. www.copernica.com Trends in e-mail marketing It’s all in the mix These tips in your inbox? tfma.copernica.com
- 9. Trends in e-mail marketing Small investment, maximum ROI These tips in your inbox? tfma.copernica.com
- 10. 1. Relevancy www.copernica.com These tips in your inbox? tfma.copernica.com 56 % of all companies point delivery of relevant content to customers (both B2B & B2C) out as this years challenge. MarketingSherpa (2010)
- 11. www.copernica.com Source: e-Dialog Centre for Digital Marketing Excellence 1. Relevancy These tips in your inbox? tfma.copernica.com
- 12. www.copernica.com 1. Relevancy These tips in your inbox? tfma.copernica.com
- 14. www.copernica.com Share-to-Social 2. Social media These tips in your inbox? tfma.copernica.com
- 15. www.copernica.com 2. Social media Share-to-Social These tips in your inbox? tfma.copernica.com
- 22. 4. Optimization Testing is just a means to reach your goal. Sounds easy, doesn’t it? www.copernica.com These tips in your inbox? tfma.copernica.com
- 24. Type of test: abandoned shopping cart e-mail, call-to-action ‘ click here to see your movies’ vs. ‘save 5 dollars on your order’ ‘ Save’ : 36% more orders & 59% more products sold per order ‘ Your Movies’: 2% more clicks www.copernica.com 4. Optimization A/B Testing These tips in your inbox? tfma.copernica.com
- 25. € 5,- coupon € 10,- coupon Downloads: 2379 Scanned in store:1329 (56%) Downloads: 2019 Scanned in store: 1237 (61%) www.copernica.com 4. Optimization A/B Testing These tips in your inbox? tfma.copernica.com
- 26. Source: MarketingSherpa 2009 4. Optimization A/B Testing These tips in your inbox? tfma.copernica.com
- 32. www.copernica.com Walter van der Scheer Sales manager T: +31 (0)23 – 75 10 500 E: walter.vanderscheer@copernica.com http://www.linkedin.com/in/waltervanderscheer @wvanderscheer Question? Leave your business card & you will be the first to receive the presentation , our exclusive whitepaper on optimizing your marketing campaigns + an offer to start testing with Copernica! These tips in your inbox? tfma.copernica.com
Notas del editor
- Benoemen dat alle partners vandaag Copernica expert zijn
- Benoemen dat alle partners vandaag Copernica expert zijn