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Keynote Jamie Turner Copernica Summit Afternoon
- 1. How to Get Customers to Connect with Your Business Using Email, Social and Mobile Marketing Presented by Jamie Turner CEO 60 Second Marketer and 60 Second Communications
- 2. Pompeii
- 3. Successus the weaver loves a barmaid named Iris who does not care about him. And the more he begs, the less she cares.
- 4. In the end, we’re all just humans
- 5. Social and Mobile Get a Lot of Attention, But Email is Still a Marketer’s Best Secret Weapon.
- 6. That Said, Success in Email is About More Than Just Segmenting and Split Testing.
- 7. Instead, it’s About Leveraging Triggers and Trust.
- 8. Verbal Triggers • Free • Now • You • Save • Money • Easy • Guarantee • Health • Results • New • Love • Discovery • Proven • Safety
- 9. Verbal Triggers • Free • Now • You • Save • Money • Easy • Guarantee • Health • Results • New • Love • Discovery • Proven • Safety
- 10. Hidden Triggers High StatedValue High UnstatedValue Low StatedValue Low UnstatedValue
- 11. Hidden Triggers High StatedValue High UnstatedValue Low StatedValue Low UnstatedValue
- 12. Hidden Triggers High StatedValue High UnstatedValue Non-Essentials (e.g., Free car wash at an auto dealership) Low StatedValue Low UnstatedValue
- 13. Hidden Triggers High StatedValue High UnstatedValue Category Value (e.g.,“Quality and value”) Non-Essentials (e.g., Free car wash at an auto dealership) Low StatedValue Low UnstatedValue
- 14. Hidden Triggers High StatedValue High UnstatedValue Prime Mover (e.g., Ease of obtaining financing) Category Value (e.g.,“Quality and value”) Non-Essentials (e.g., Free car wash at an auto dealership) Low StatedValue Low UnstatedValue
- 15. Hidden Triggers High StatedValue High UnstatedValue Prime Mover (e.g., Ease of obtaining financing) Category Value (e.g.,“Quality and value”) Non-Essentials (e.g., Free car wash at an auto dealership) Hidden Trigger (e.g.,“I find the salesperson attractive”) Low StatedValue Low UnstatedValue
- 16. Leveraging Triggers via New Media
- 17. We Used to Take Pictures This Way...
- 18. Now, We Take Pictures This Way....
- 19. We Used to Take Notes This Way...
- 20. Now, We Take Notes This Way....
- 21. We Used to Surf the Web This Way...
- 22. Now, We Surf the Web This Way...
- 23. We Used to Read Newspapers This Way...
- 24. Now, We Read Newspapers This Way....
- 25. We Used to Listen to Music This Way...
- 26. Now, We Listen to Music This Way....
- 27. We Used to Play Games This Way...
- 28. Now, We Play Games This Way....
- 29. We Used to Watch Video This Way...
- 30. Now, We Watch Video This Way....
- 31. We Used to Navigate This Way...
- 32. Now, We Navigate This Way....
- 33. We Used to Get Discounts This Way...
- 34. Now, We Get Discounts This Way....
- 35. We Used to Shop This Way...
- 36. Now, We Shop This Way....
- 37. We Use to Re-Fill Prescriptions This Way...
- 38. Now, We Re-Fill Prescriptions This Way....
- 39. So, the Way We Communicate Has Changed. But There’s One Thing That Will Never Change...
- 40. Humans Are Attracted to People and Brands They Have an Emotional Connection to.
- 41. Consumer Behavior Secret #1: People Don’t Always Know Why They Trust Brands
- 42. Consumer Behavior Secret #2: People Buy Emotionally and Rationalize Logically
- 43. Consumer Behavior Secret #2: People Buy Emotionally and Rationalize Logically
- 44. Consumer Behavior Secret #3: Females and Males Process Information Differently
- 45. Female Brain Consumer Behavior Secret #3: Females and Males Process Information Differently
- 46. Male BrainFemale Brain Consumer Behavior Secret #3: Females and Males Process Information Differently
- 47. Building Trust in the 20th Century
- 48. Building Trust in the 21st Century
- 49. Website Email Marketing YouTube Videos Speeches Events Blog Postings Online Seminars and Webinars eBooks Twitter Pinterest Blog White Papers Building Trust in the 21st Century YOU
- 50. Why the Future of Digital Marketing is Still Email
- 51. Email (4.16%) Social (0.48%) Mobile (0.25%) Source: Forrester, Nielsen Email Converts Better Than Social/Mobile
- 52. 0 1 2 3 4 5 Email (4.16%) Social (0.48%) Mobile (0.25%) Source: Forrester, Nielsen Email Converts Better Than Social/Mobile
- 53. Email Converts Better Than Social/Mobile Source: Monetate
- 55. Let’s Connect Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: Jamie.Turner@60SecondCommunications.com 001-678-313-3472