The pros at CopyPress discuss the different types of multimedia content

1. Multimedia Content
Exploring the Different Types of

2. What is Multimedia Content?
Marketers can't assume
that their entire audience
learns the same way.
Highly visual content stays
in the long-term memory
and is processed faster by
the brain.
Multimedia taps into
different learning styles
and appeals to almost
all learners.
They have to cater to visual
learners, auditory learners,
and kinesthetic learners.
Multimedia content uses different content types to create
something unique and engaging with audiences.

3. Multimedia content lets your brand stand out when there's an
average of 347,222 Tweets posted per minute, and many users
tweet more than 100 times per day.
How Can Multimedia Content
Benefit Your Content Strategy?
USER
1 DAY

4. Multimedia content has a longer
shelf life than traditional written
content and static graphics.
Many companies
create large outreach
plans to make sure
the multimedia pieces
get noticed.
A company can see
a bump in traffic
that lasts 3-6 months
after the initial launch.
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5. Video content is one of the easiest forms of multimedia
to produce. However, quantity never rivals quality.
VIDEO CONTENT1
Exploring the Different Types
of Multimedia Content

6. Live Video is great for
hosting live webinars
and interviews that can
be shared later.
Text Video is ideal for
tutorials or used over a
soundtrack for social
shares.
Animated Video adds
an element of whimsy
to branded topics.
LIVE
HOW TO
CREATE...

7. Infographics are some of the most
shared content on the internet.
INFOGRAPHIC CONTENT
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8. Be sure to select the right format to see the best results:
Quizzes tap into our
inner narcissism and
curiosity.
Maps tap into the visual
learning style and tend
to resemble art.
Timelines tap into complex
subjects and simplify them
in ways audiences can
understand.
Flowcharts are one of
the easiest ways to turn
a blog post into engaging
multimedia content.

9. Identify quantifiable goals
and metrics for traffic, social
media engagement, and
leads generated.
Not all multimedia content
is lead generating: a quiz
might generate a ton of
traffic, but few leads.
Run tests of different
content types.
Choosing the Right
Multimedia Content

10. Using the Right
Multimedia Creation Tools
Set a clear
production budget
before you begin.
Make sure your
designers understand
your brand goals.
Invest in the right
tools for the job.
Test different designers
and content creators - a
good graphic designer,
developer, or video
editor is priceless.
BRAND

11. Multimedia content is one of the most popular options out
there. If your team is armed with set goals and the right tools
for the job, it's possible to make a big viral splash and get
noticed by your peers and customers.
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