Google +. Google + Local, and Local SEO
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The document discusses Google+ Local and local SEO. It provides an agenda for the presentation which includes introductions, discussing the Googleplex and how Google Places merged with Google+ Local, categories in Google Places vs Google+ Local, and tips for setting up a Google+ profile and page for businesses. The presentation notes that optimizing business listings on Google+ Local in 2013 will be important as local search becomes more personalized and social.
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Google +. Google + Local, and Local SEO
- 1. 2012 Crown Partners. All Rights Reserved Google +, Google + Local & Local SEO Presented by Corey Barnett 1 Cincinnati Meetup If you’re into this thing called Twitter…
- 2. 2012 Crown Partners. All Rights Reserved #CINCISEO About Content Marketing Strategist | Marketing Coordinator | SEOer | Web Analyst 2 Girlfriend | College | Professional | Travel | Blogging | Bonus: Triathlete & Musician
- 3. 2012 Crown Partners. All Rights Reserved #CINCISEO Work Crown 3 WHO WE ARE 2001 | eBusiness Consulting Company Content | Commerce | Communications | Analytics WHO WE PARTNER WITH hybris | Adobe | ExactTarget CLIENTS St. Jude | General Motors | SUPERVALU | Wyndham LOCATED Dayton | Dallas | Denver WHAT DO I DO Corporate: Website | Content | SEO | SEM | Social
- 4. 2012 Crown Partners. All Rights Reserved #CINCISEO 4 Agenda • Introductions • Googleplex • Google Places/ Google + Local • Google + • Dirty Secrets • 2013 & Local Search
- 5. 2012 Crown Partners. All Rights Reserved #CINCISEO • Google Places • In Search • In Google Maps • Google + • Social Network • Google + For Business • Local, Brands, Companies, • Social Component • In Maps, In Search Google + Perplexing = Googleplex 2013, The Year Local Search Became Social, Personal 5
- 6. 2012 Crown Partners. All Rights Reserved #CINCISEO What Happened to Google Places? Barbara vs. Best Buy 6
- 7. 2012 Crown Partners. All Rights Reserved #CINCISEO • Barbara's Page vs. Best Buy • You can now review other businesses as a business on +Local • You can respond to reviews • Anchor text, links • 60 Minute updates vs. 1 week • Multiple administrators • Increase engagement Why Merge with Google + Local? It’s enticing isn’t it? 7
- 8. 2012 Crown Partners. All Rights Reserved #CINCISEO • Google places • 5 categories • 4 can be custom • Google + Local • custom categories are removed • Avoid Custom Categories • View categories from Competitors • Test categories Categories In Google Places vs. Google + Local 8
- 9. 2012 Crown Partners. All Rights Reserved #CINCISEO The Googleplex Why is it so difficult to Merge? 9
- 10. 2012 Crown Partners. All Rights Reserved #CINCISEO • Don’t Merge • With multiple locations • Service companies, even if address is excluded • Your Place Page is in a different Google Account as your Plus Page • You have a P.O box/can’t receive a postcard for verification • Google Apps User • Data issues in Places • Attempt • Local, existing place page in local category without service areas should attempt a merge Why Not Merge to Google + Local? When to Merge Google Places with Google + Local 10
- 11. 2012 Crown Partners. All Rights Reserved #CINCISEO • Google Places Dashboard vs. Google + Local • Don’t make edits in Google Places dashboard after merging • Don’t wait too long to verify • Pending Verification • Weeks? • Loss of Ranking • Countless Bugs • International numbers reformatted • It’s Confusing • Loss of reviews, data missing • New Issue in Google Places • Service businesses, exclude your address • Google will find you! Google + Local is Poorly Executed Combined with Legacy Google Places issues 11
- 12. 2012 Crown Partners. All Rights Reserved #CINCISEO • Google Support for Places • Google Phone Call Support for Local + • Help Center • Make Changes as Public User • Google Mapmaker Help! For Places & Google + 12
- 13. 2012 Crown Partners. All Rights Reserved #CINCISEO • Set up personal Google + • No you can’t create a business profile, it has to be personal • Better then LinkedIn Google + Set Up 13
- 14. 2012 Crown Partners. All Rights Reserved #CINCISEO OR Google + vs. LinkedIn It’s becoming clear who’s the winner 14
- 15. 2012 Crown Partners. All Rights Reserved #CINCISEO Google + for Business In Search Results 15
- 16. 2012 Crown Partners. All Rights Reserved #CINCISEO • Up to two recent posts will display in search results Google + Branded/Company Page Direct Connect 16
- 17. 2012 Crown Partners. All Rights Reserved #CINCISEO • Add Google + Badge or rel=publisher to site • Add link to ‘about’ and relevant links • Meaningful # of followers ‘Direct Connect’ Become eligible for Google + Business in Search 17
- 18. 2012 Crown Partners. All Rights Reserved #CINCISEO Dirty Secrets 18 Dirty Secrets
- 19. 2012 Crown Partners. All Rights Reserved #CINCISEO • Biggest Findings • Keyword in title • Exact keyword in categories What Affects Ranking? David Mihm of GetListed Findings 19
- 20. 2012 Crown Partners. All Rights Reserved #CINCISEO 20 View Full Presentation at http://slidesha.re/V0oCHg
- 21. 2012 Crown Partners. All Rights Reserved #CINCISEO 21 View Full Presentation at http://slidesha.re/V0oCHg
- 22. 2012 Crown Partners. All Rights Reserved #CINCISEO 22 View Full Presentation at http://slidesha.re/V0oCHg
- 23. 2012 Crown Partners. All Rights Reserved #CINCISEO 23 View Full Presentation at http://slidesha.re/V0oCHg
- 24. 2012 Crown Partners. All Rights Reserved #CINCISEO 24 View Full Presentation at http://slidesha.re/V0oCHg
- 25. 2012 Crown Partners. All Rights Reserved #CINCISEO 25 View Full Presentation at http://slidesha.re/V0oCHg
- 26. 2012 Crown Partners. All Rights Reserved #CINCISEO 26 View Full Presentation at http://slidesha.re/V0oCHg
- 27. 2012 Crown Partners. All Rights Reserved #CINCISEO 27 View Full Presentation at http://slidesha.re/V0oCHg
- 28. 2012 Crown Partners. All Rights Reserved #CINCISEO Author Rank in SERPS For Local SEO 28
- 29. 2012 Crown Partners. All Rights Reserved #CINCISEO Business Photos 29
- 30. 2012 Crown Partners. All Rights Reserved #CINCISEO 30
- 31. 2012 Crown Partners. All Rights Reserved #CINCISEO Business Photos 31
- 32. 2012 Crown Partners. All Rights Reserved #CINCISEO • Further convergence social + search + local • If someone in one of your Google Plus Circles recommends a specific web designer in Spokane, you are likely to see that same business high up in results when you go looking for a web designer in Spokane. • Schema Implementation • Authorship impacting rankings • Google + Local is fully rolled out Google Local in 2013 Social Media Optimization 32
- 33. 2012 Crown Partners. All Rights Reserved #CINCISEO • http://www.seomoz.org/blog/40-important-local-search-questions- answered • http://blumenthals.com/blog • Google + Personal SEO • How to Kick Ass in Google + Local • http://localsearchforum.catalystemarketing.com • Google Ranking Factors • Set Up Google + Local for Personal Business Additional Information 33
- 34. 2012 Crown Partners. All Rights Reserved Thank You 34 #CINCISEO
Notas del editor
- 2013, this is the year of social media optimization. It’s shifting away from search towards social. It’s converging… It’s becoming a circle of trust.
- 2011, Google announced Google +, rolling out Google + Local in 2012. The new listing brought changes, videos have now disappeared unless you merge to Google + Local. Zagat vs. 5 star reviews. Can’t add updates in place dashboard. Google + Local Listings
- In the Dashboard you can have five and only the first need be a standard category. The other four can be custom. In the G+ Page you must use 5 of Google’s pre selected categories. In the Dashboard there is little standardization. Regardless Google only displays two categories on the G+ Local pages. However most are used to determine relevance of a search so it makes sense to have more rather than fewer. Guidelines persist – don’t add keywords in categories, don’t add localization. Say what you are, not what you do… Although You’ll notice
- Should I verify? Storefront business with a page in Google+ (under the local business/place category) who are using it regularly: request verification. You will need to get a postcard sent to your business address and enter the PIN. Then, manage this page using the Google+ pages admin. Do not use the Google Places for Business to edit after verifying in Google+. Verified owner in the Google Places for Business: continue to manage your information from the Google Places for Business dashboard and please wait for further instructions. We are working on a smooth upgrade process for everyone. New storefront businesses: (not verified on Google Places for Business) you may create a page in Google+ (under the local business/place category) and go through the verification process. Then, manage your page through the Google+ pages admin. What if I’m a ... Service area business with address correctly hidden: the upgraded (merged) local Google+ pages are not currently supporting service area businesses. Please continue to manage it via Google Places for Business and hide your address as necessary, detailed in the quality guidelines. Big brand or business with multiple locations: There is no way to link a single brand page to multiple local Google+ pages. Continue to manage your brand page in Google+, if you already have on. To manage your locations, continue to use use the Google Places for Business dashboard. Google Apps user: At this time, local Google+ pages cannot be verified using Google Apps accounts. If you’re looking to verify a local Google+ page for your business, we suggest using a personal Google+ account to be able to fully manage your page. - If you do not have a +Business page then you can’t start this process until you create one. - If you have a +Business Page which doesn’t have a page category of Local, it cannot be upgraded.
- You really can’t set up a business profile, it must be personal. Why? Communities vs. Groups Closed LinkedIn Groups + 1’s vs. LinkedIn Likes Adding to Circles vs. Adding to Connections Google + Analytics vs. LinkedIn Google Events Google Authorship URLS
- Communities vs. Groups Closed LinkedIn Groups + 1’s vs. LinkedIn Likes Adding to Circles vs. Adding to Connections Google + Analytics vs. LinkedIn Google Events Google Authorship URLS
- If you’re a service area business, don’t create a local business or Google + Local page. Stick to places to manage your local business locations and set up a company institution or organization page instead.