Presentation of my Social Marketing Strategy for Facebook

1. Social Marketing Strategy
By: Corey Bartos

2. Facebook At A Glance
Launched In 2004 By Mark
Zuckerberg
Over 800 Million Users
Largest Social Networking
Site
Revenue Comes Mostly From
Selling Ad Space
Expected To Make $4.27
Billion In 2011

3. Challenges and Goals
Competing With
Google for Advertising
Dealing with ad
targeting and privacy
issues
Goals: To improve the
Social Network
Experience for both
Users and Advertisers

4. Theme
Create Interest Sections With Interactive Content
Users: Interact and Socialize around particular category
Advertisers: Target Advertisements based on category

5. Social Media Strategy
“Let’s Build It Together”

6. First Step: Have
Something To Work With
Fantasy Sports Section
Integrate ESPN for better product
Promote as “Trial Run”

7. Take It To The People!
First Release To Sports Bloggers To Generate Buzz
Officially Confirm On Facebook Blog and
Announce “Let’s Build It Together”
Campaign and encourage comments
#LetsBuild
Encourage anyone to give their input, Ideas
that make sense will be implemented

8. Take It To The Media!
Sponsor Monday Night Football & Get the Word Out
ESPN Personalities Announce Improvements

9. Metrics For Success
1. Number Of Users Who Actively Participate
2. Increase CTR For Advertisers Targeting Section
3. Development Of Other Interest Sections

10. Timeline & Budget Allocation
Budget Allocation
Begin Development Now
& Work With ESPN
Release To Bloggers
Page
Summer 2012 10% Development
30%
Begin “test run” At 20% Media &
Start Of Football Sponsorship
Season Social Media
40%
Apply Updates During Season
Updates
If Successful, Begin
Development for Other
Sections