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For Small Business Owners
What are Infographics and how do they
       benefit your business?
Infographics are graphic visual
representations of information, data or
  knowledge. These graphics present
complex information quickly and clearly
   (Doug Newsom & Haynes 2004)
Statistics from Social Bookmarking
     sites reveal that since 2007
 Infographics on Digg alone have
        increased by 250 times
A recent IDG survey revealed that Infographics are the
          fastest rising content type on the web.
The Survey found that Infographics are used for marketing
               by 20% of B2B companies.
The majority of respondents who use
Infographic marketing say the content is
        effective for marketing.
They are visually compelling and attractive.
  People value something that is attractive.
Infographics are very easy to scan and view. They
        are also easy to read and people can
       understand much better if they view an
                    Infographic.
Infographics can also become viral in a short space
   of time. People are most likely to post these on
       social networking sites,e.g. Pinterest and
                       Facebook
Infographics can also easily be embedded onto
  Wordpress websites and blogs. You can use a
 code to paste onto your website which creates a
          link from their website to yours
Infographics can provide worldwide global
 coverage, in contrast to local print media.
Infographics will allow you to spread your brand’s
           message in a positive way.
The more people “share” and “click” on your
Infographic you can direct traffic to your website
By using an Infographic you will able to put yourself
   as the expert, thus giving more recognition for
                    your business.
April & June GmbH
For a FREE Consultation please call +49 (0) 30 21 807 683 or
               email us at: info@apriljune.de

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Introduction to infographics!

  • 1. For Small Business Owners What are Infographics and how do they benefit your business?
  • 2. Infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly (Doug Newsom & Haynes 2004)
  • 3. Statistics from Social Bookmarking sites reveal that since 2007 Infographics on Digg alone have increased by 250 times
  • 4. A recent IDG survey revealed that Infographics are the fastest rising content type on the web. The Survey found that Infographics are used for marketing by 20% of B2B companies.
  • 5.
  • 6. The majority of respondents who use Infographic marketing say the content is effective for marketing.
  • 7. They are visually compelling and attractive. People value something that is attractive.
  • 8. Infographics are very easy to scan and view. They are also easy to read and people can understand much better if they view an Infographic.
  • 9. Infographics can also become viral in a short space of time. People are most likely to post these on social networking sites,e.g. Pinterest and Facebook
  • 10. Infographics can also easily be embedded onto Wordpress websites and blogs. You can use a code to paste onto your website which creates a link from their website to yours
  • 11. Infographics can provide worldwide global coverage, in contrast to local print media.
  • 12. Infographics will allow you to spread your brand’s message in a positive way.
  • 13. The more people “share” and “click” on your Infographic you can direct traffic to your website
  • 14. By using an Infographic you will able to put yourself as the expert, thus giving more recognition for your business.
  • 15.
  • 16.
  • 17.
  • 18. April & June GmbH For a FREE Consultation please call +49 (0) 30 21 807 683 or email us at: info@apriljune.de