This document outlines Cornelious Daniels' personal brand exploration. It summarizes his background in the music industry as a musician, producer, and songwriter. His goal is now to partner with independent artists to help develop their brands and careers through strategic branding. The document identifies relevant job titles and outlines Daniels' skills, experience, education, goals, and plan to market himself online to help artists achieve greater success and recognition.
2. Hailing from Sacramento, CA; a seasoned
veteran of all things music. Formerly trained
musician, music producer and songwriter,
sprinkled in with some God given ability. I’ve
worked in the trenches on the artist side of
things and the production side. I’ve been
blessed to be on a couple of albums that
cracked Billboard’s top 50. I’m at a stage in life
to apply my years of knowledge because I fully
understand what it takes for artists to be great in
todays market. My passion now is partnering
with independent thinkers to develop greatness
and longevity in the world of music. This can be
achieved by tapping into a formula focused on
purposeful and intentional branding.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Music Promotions Coordinator
• Coordinator, Social Media
• Commercial Manager-
Entertainment and Music
Creator Brand Archetype - To
express through doing, making, or
curating. To be imaginative,
creative, and to bring creative vision
to life.
Music Productions Specialist for Music and Entertainment
Picture Relevant
to Your Industry
Goes Here
4. THE SHOT CALLERS
TARGET AUDIENCE
Amber Raspberry
Outreach Plan:
• Draft an introduction letter to Ms. Raspberry
• I’ll send an email. I believe this to be the best form in
reaching her.
• Being that this is a high level executive I’ll allow a 2
week timeframe before following up. If she responds
sooner within that frame of time, I’ll follow up quickly.
PROFILE
PICTURE Sr Creative Film Executive at
Amazon
Jasmine Wideman
Outreach Plan:
• Draft a letter of introduction
• The contact method I’ll use will be through email.
• Being that this is a high level executive I’ll allow a 2
week timeframe before following up. If she responds
sooner within that frame of time, I’ll follow up quickly.
PROFILE
PICTURE Vice President Human
Resources at Sony Music
Entertainment
Cybil Jordan-Malachi
Outreach Plan:
• I would reach out via phone, as I do have access to this
individual.
• The best possible way for me to reach this individual
would be to put in a phone call
• I would need a few days to garner a response but
would be able to touch base fairly quickly.
PROFILE
PICTURE
Sr Producer at Paramount
5. GOALS
Short Term: (Immediately After Graduation, 2023)
• My short term goal is to create a focused presence online by
building my website for branding.
‣ I would do a 2 year push to grow my online presence.
Also put quarterly growth indicators in place to show if
marketing strategies are working.
Mid Term: (5 to 7 Years)
• Having assembled an A List of talent and clientele via strategic
marketing and branding within and around the entertainment
business.
‣ Show increased WEB performance and presence,
monitor conversation rates via social media campaigns,
show increase of S/M posts by 40% from previous 2
years.
Long Term: (10 to 12 Years)
• Being a leading brand hub for independent music artists.
‣ Reevaluate current KPI’s compared to previous years.
Utilize new tools and methods for continued growth.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Speaking
SOFT
HARD
Expert
Social Perceptiveness Expert
Time Management Novice
Negotiation Novice
Active Listening
SOFT
HARD
Adept
Persuasion Novice
Coordination Adept
Writing Adept
7. I help independent artists do incredible
things by
fi
ne tuning the little things.
PROMISE
8. CREDENTIALS
Work Experience:
• Tutor Services Coordinator, IT
Professional
• Produced songs on 2 Billboard top 50
Contemporary Jazz albums for artist
Roger Smith
Education:
• Music Business Program, B.S., Full Sail University (Exp. Spring 2023)
Awards:
• Due to excellent academic performance,
inducted to the National Society of
Collegiate Scholars
Picture Relevant
to Your Industry
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9. BRAND POSITION
For every independent artist who may need the
extra help to get recognized on a larger scale and
introduced to a larger audience, I provide an artist
centered and focused approach to expanding
your vision because you’ve put in the hard work
and it’s long overdue that you have the tools that
have been keeping you from reaching your full
potential. We will win together!
“UNITEDSOUND”
10. NETWORKING &
MARKETING
Industry Events & Organizations
• Member of ASCAP
‣ https://www.ascapfoundation.org/
Digital Marketing
• Primary Content: My primary content will consist of
interviews from industry insiders, proven methods on how to
navigate an artists career at any stage. Applying knowledge
gained through life and professionally learned experiences.
• Primary Tools: Utilizing popular online forms of social media
as tools to grow exposure and brand, such as FANBASE,
Facebook, Instagram, Tik Tok, Twitter, Reddit, Twitch,
YouTube, Discord and other emerging platforms. This will be
done on a daily and weekly basis.
• Website: I’ll use my portfolio site as a direct connection to
helping music artists gain access to information that will
increase their overall value.
Picture of You
Goes Here
11. PROFESSIONAL DEVELOPMENT
Mentor
• I’m an older student who has been around the
entertainment business for over 2 decades. But , I’m not
to old to learn and to have mentors. I will continue to
seek both young an older mentors within the
entertainment industry in order to achieve success in
my quest to help others further their goals of success.
Formal Education
• Music Business Program, B.S., Full Sail University
(Exp. Spring 2023)
12. Cornelious Daniels
You know you’re good, but you can’t get over
that one obstacle, right? Well, what I do is provide a
vehicle that helps you get from point A, to B, and C.
Often times we have the drive and the passion, and also the talent, but can’t
get to that next level. In fact, unsigned artists, such as yourself, account for just
2.7% of global recording sales. It may be a little bit more, but not much more.
What I’m here to do is help change that narrative. I know how to get you the
big slice of the pie. We can win together!
“
Picture of You
Goes Here
13. REFERENCES
Sanchez, D., King, A., Smith, D., 21, A. A., Lest it be
overlooked... April 21, 23, A. H. A., & 29, M. A. (2018, April
24). Unsigned artists account for just 2.7% of global recording
sales. Digital Music News. Retrieved June 6, 2022, from
https://www.digitalmusicnews.com/2018/04/20/midia-research-
unsigned-artists-2/
20 KPI examples to keep your company moving in 2022.
sixads. (2021, November 18). Retrieved June 6, 2022, from
https://sixads.net/blog/kpi-examples/
13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. (n.d.). Retrieved
June 6, 2022, from https://www.onetonline.org/link/details/
13-1011.00
40,000+ jobs in Elk Grove, California, United States (1,206
new). 40,000+ Jobs in Elk Grove, California, United States
(1,206 new). (n.d.). Retrieved June 6, 2022, from https://
www.linkedin.com/jobs/jobs-in-elk-grove-ca?trk=homepage-
basic_guest_nav_menu_jobs&position=1&pageNum=0
Music production intern jobs - glassdoor job search. (n.d.).
Retrieved June 7, 2022, from https://www.glassdoor.com/Job/
music-production-intern-jobs-SRCH_KO0,23.htm
