Boosting passion for innovation and new business at Bosch by Dr. André Hedler, Vice President “Home of Innovation and Start-ups” @ Bosch Automotive Electronics Can you imagine being an intrapreneur within a tech giant full of 130 years incredible history? After many years of experience we know the little secrets and pitfalls on how to innovate and to create market leaders. We spark enthusiasm for new things and embrace change, we lead Bosch.

1. ___BOOSTING
PASSION FOR INNOVATION
AND NEW BUSINESS

2.  Invented for life
since 1886
 402,166 associates,
thereof 64,409 in R&D
Figures as
of 12.2017
 60 countries, 440 regional subsidiaries,
280 manufacturing sites, 125 engineering locations
 78.1 billion euros in sales (thereof 52% in Europe),
R&D invest over the past 5 years of >30 billion euros
 Mobility Solutions (61% of sales), Industrial Technology,
Energy and Building Technology, Consumer Goods
www.wearebosch.com

3. www.bosch-ebike.com
www.bosch-sensortec.com
Take Chances &
Drive Opportunities
 From corporate start-ups to market leaders

4. Home of Innovation and Start-ups
Acceleration
Awards
FundingScouting Ideation Empowerment
Co-working Maker Space TransferPartnering Team

5. Challenges
& Barriers

6.  Global scouting team w/ push & pull
 One foot on the ground and “test balloons”
 Balanced innovation strategy w/ exploit & explore
Compete with Exploit
Source: Volocopter, Sept.2017
URBAN AIR MOBILITY
 Drive new topics against internal resistances
“DAVINCI” nominated @CSS 2018 as “THE BEST CORPORATE STARTUP”

7. Turn Passion into Involvement
 Business angels
from top management
 Self-aligned & cross-
functional team staffing
 Our role conflict:
enabler, mentor & challenger

8. Collaborate Efficiently
 Get rid of constraining internal enterprise processes
 Benefit from existing expertise, no NIH attitude
 Protect lean startups against business planning
 Cross-regional and cross-divisional teams
SMART AGRICULTURE

9. Gain Commitment
ADVANCED BATTERY
MANAGEMENT
FOR CE DEVICES
 Early financial buy-in of potential int. & ext. partners
 Establish internal “positive apostles”
 Contract co-funding from pilot customers
 Protect team resources and make
dept. heads part of success story

10. Keep running with Pivots
 Customer needs first, technology only enabler
 Convince investors from pivot
 Consider pivoting as basic success factor
 Collect learnings and recognize stop signs
SMART BATTERY SWITCH

11. Close Appreciatively 
Stopping is our biggest challenge!
Start-up specific decision
Pivot, or stop & learn
Portfolio driven decision
Appreciate and return associates
POWERTRAIN FOR
WHEELCHAIRS

12. Support the Transfer 
 Think early of a potential transfer unit
or effort to start a new business entity
 Guarantee empowerment after transfer
 Transfer of team members
 Maturity at transfer milestone
 Post transfer support
CES 2017

13. Hold the Portfolio Competitive
 Automotive, LeM, CE, IoT
 Semiconductor Components
 ECUs and Sensor Devices
 Systems and Solutions
 Software, IP
SENSOR
INTEGRATION

14. Let’s explore new worlds together…
6th Pitch Night
Innovation Campaign
Q1.2019
Partners Welcome!