5 steps to drive sales and marketing alignment
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5 Steps to Drive Sales and Marketing Alignment Presentation by Colleen Langevin, Vice President of Marketing, Enterprise Solutions Group, Dell (formerly of Iron Mountain)
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5 steps to drive sales and marketing alignment
- 2. #DAAC
- 3. THE END OF THE MARKETING LEAD HOW TO DRIVE SALES & MARKETING ALIGNMENT
- 4. #DAAC
- 5. #DAAC
- 6. #DAAC
- 7. Standardized on CVI and Lead-to- Revenue L L #DAAC
- 8. Marketing focusing on leads, not revenue Sales was a spectator of Marketing programs Show me the money your leads are bringing! No common lead language Marketing is not aligned to how we sell Thousands of leads Sales has no skin in the game of untouched or lost our marketing plans #DAAC
- 9. #DAAC
- 10. #DAAC
- 11. #DAAC
- 12. #DAAC
- 13. #DAAC
- 14. #DAAC
- 15. Demand Generation Inside Sales Outside Sales Consistent Structured lead across Iron passing Mountain between groups #DAAC
- 16. Collaboratively Vary by Approved by determined by business management segment leaders segment #DAAC
- 17. #DAAC
- 18. #DAAC
- 19. #DAAC
- 20. #DAAC
- 21. #DAAC
- 22. #DAAC
- 23. #DAAC