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2011 09 27_presentation_lesson1
- 1. SOCIAL MEDIA MARKETING Lesson One: Audience Development
- 2. THE MEDIA Traditional
- 3. THE MEDIA Traditional Audience Development: Radio Waves, direct mail, television, etc.
- 4. THE MEDIA Traditional Audience Development: Radio Waves, direct mail, television, etc. Engagement: editorial content, coupons, etc.
- 5. THE MEDIA Traditional Audience Development: Radio Waves, direct mail, television, etc. Engagement: editorial content, coupons, etc. Marketing: Advertising sales
- 6. THE MEDIA Social Audience Development: Facebook, Twitter, Linkedin Engagement: Blog and Linkedin Questions & Answers Marketing: Job Placement, Sponsorships . . .
- 8. SOCIAL MEDIA AUDIENCE DEVELOPMENT The Argument Against “Groups” for Organizations Best for friends, Family & Classrooms Facebook is still in development Cannot transfer Group Members to Fans No Ads, Apps, etc. Less Control No Measurement
- 11. WHO ARE YOUR FANS? Advocates Looking for deal Influentials
- 12. WHO ARE YOUR FOLLOWERS? Business Partners Potential Sponsors Business owners Marketing Human Resource Dept. Influentials
- 13. LINKEDIN Individuals - Business Owners, Dept Heads Group Members Influentials
- 14. TWITTER Two Experiences, One Reality http://youtu.be/4AN4_N5N52U http://youtu.be/7jT0JT3N47g
- 15. HOMEWORK Open Facebook & Twitter for Sacramento Stride Join Linkedin Groups (Darby) Add your Twitter, Linkedin, Facebook links to your email signature Have web developer include Sac social icons on Homepage*
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- Brands our the new media producers “Brand Journalism” \n
- Push vs pull\n
- - groups are for collaboratin\n- Groups are going to be continually refined for these purposes. \n- Cannot transfer over group members to fans\n- You cannot buy ads, build apps and many other details. \nExamples: \n
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