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Winter 2016 Volume 11, No. 1The Official Magazine for Best Western®
Hotels & Resorts Members
MOBILE-FIRST:
Best Western Shifts to a
Mobile-First Strategy
BEST WESTERN BLOGGERS:
Meet the Writers of Best Western’s
Travel Blog
BEST WESTERN REWARDS®:
Exciting Program Enhancements
in 2016

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BEST WESTERN WAY || 1
TABLE OF CONTENTS
A publication for Best Western®
members, published by the
Corporate Communications department at Best Western
International, Inc., 6201 N. 24th Parkway, Phoenix, Arizona,
USA, 85016-2023. 602-957-4200.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western®
Hotels & Resorts headquartered in Phoenix,
Ariz., is a privately held hotel brand with a global network
of 4,100* hotels in more than 100* countries and territories
worldwide. Best Western offers seven hotel brands to suit
the needs of developers and guests in every market: Best
Western®
, Best Western Plus®
, Best Western Premier®
, Best
Western Plus Executive Residency®
, Vib®
, BW Premier
Collection®
and GLoSM
. Now celebrating 69 years of
hospitality, Best Western provides its hoteliers with global
operational, sales and marketing support, and online
and mobile booking capabilities. More than 25 million
travelers are members of the brand’s award-winning loyalty
program Best Western Rewards®
, one of the few programs
in which members earn points that never expire and can
be redeemed at any Best Western hotel worldwide. The
brand’s partnerships with AAA/CAA, Minor League Baseball
and Harley-Davidson®
provide travelers with exciting ways
to interact with the brand. Best Western continues to set
industry records and accolades, including Business Travel
News naming Best Western Plus as the best upper mid-price
hotel chains, four consecutive Compuware Best of the Web
gold awards for best hotel website and seven consecutive
AAA/CAA Hotel Partner of the Year awards. More than half
of all Best Western branded hotels have earned a TripAdvisor
Certificate of Excellence award.
For more information or to make a reservation, please visit
bestwestern.com.
*Numbers are approximate, may fluctuate and include
hotels currently in the development pipeline.
BOARD OF DIRECTORS
Terry Porter, District I; Terrance Bichsel, District II;
Anthony Klok, District III; Dilipkumar Patel, District IV;
Chairman Jayesh Patel, District V; Julie Montmaneix,
District VI; James Cosgrove, District VII
PRESIDENT AND CHIEF EXECUTIVE OFFICER
David Kong
MANAGING EDITOR
Bethany Samaddar
EXECUTIVE EDITOR
Craig Smith
CONTRIBUTORS
Laura Cherry, Kelly Dalton, Courtney McCurry, Bethany
Samaddar, Dana Kleven, Craig Smith
DESIGN & PUBLISHING
MP Media, LLC
Best Western International, Inc., its subsidiaries and affiliates (collec-
tively “Best Western”) are equal opportunity employers. It is the policy
of Best Western not to discriminate against any individual on the basis
of race, color, religion, national origin, sex, sexual orientation, marital
status, age, disability, citizenship, veteran status or other protected
group status in matters of admissions, employment, or services, or in
the programs or activities Best Western operates, in accordance with
applicable laws and Best Western policies.
Email submissions to: Bethany Samaddar
at bethany.samaddar@bestwestern.com.
24 TOUCHPOINT CORNER:
Check out the Worldwide
Sales awards roundup
26 NORTH AMERICAN
DEVELOPMENT: Welcome
to the newest members of our
family
28 MEMBER NEWS: Different
ways members are giving
back
34 NEED TO KNOW: Important
news to keep in mind
36 I AM A MEMBER: Get to
know Best Western Governor
Karena Chang Sujo
38 SOMETHING FUN:
See if you can spot the
differences!
40 CALENDAR: Upcoming
dates to remember
2 WELCOME LETTERS: New
Chairman Terry Porter & David
Kong celebrate 70 years of success
4 COVER STORY: The evolution
of Best Western: New year,
new brand
8 FROM OUR GUESTS:
Letters from satisfied guests
10 BOARD DIRECTOR
PROFILES:
Meet new Chairman Terry Porter &
new Board Member Peter Kwong
12 MEET OUR BLOGGERS:
Who are the writers of Best
Western’s travel blog?
14 BEST WESTERN REWARDS: A
look at upcoming program changes
16 MOBILE-FIRST STRATEGY:
Learn how to become
“mobile-friendly”
18 SENIOR VICE PRESIDENT
COLUMNS:
Lawrence Cuculic, Dorothy
Dowling & Ron Pohl discuss
Governors’ roles, how to “win,”
& being a team
OUR MISSION
Enhance brand equity and
increase member value
OUR VISION
Lead the industry in
superior customer care
TABLE OF CONTENTS
A publication for Best Western®
members, published by the
USA, 85016-2023. 602-957-4200.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western®
Western®
, Best
Western Plus Executive Residency®
, Vib®
, BW Premier
Collection®
and GLoSM
and Harley-Davidson®
provide travelers with exciting ways
News naming Best Western Plus as the best upper mid-price
hotel chains, four consecutive Compuware Best of the Web
gold awards for best hotel website and seven consecutive
AAA/CAA Hotel Partner of the Year awards. More than half
of all Best Western branded hotels have earned a TripAdvisor
Certificate of Excellence award.
For more information or to make a reservation, please visit
bestwestern.com.
BOARD OF DIRECTORS
Terry Porter, District I; Terrance Bichsel, District II;
Chairman Jayesh Patel, District V; Julie Montmaneix,
District VI; James Cosgrove, District VII
David Kong
MANAGING EDITOR
Bethany Samaddar
EXECUTIVE EDITOR
Craig Smith
CONTRIBUTORS
Laura Cherry, Kelly Dalton, Courtney McCurry, Bethany
Samaddar, Dana Kleven, Craig Smith
DESIGN & PUBLISHING
MP Media, LLC
Best Western International, Inc., its subsidiaries and affiliates (collec-
tively “Best Western”) are equal opportunity employers. It is the policy
of Best Western not to discriminate against any individual on the basis
of race, color, religion, national origin, sex, sexual orientation, marital
status, age, disability, citizenship, veteran status or other protected
group status in matters of admissions, employment, or services, or in
the programs or activities Best Western operates, in accordance with
applicable laws and Best Western policies.
24 TOUCHPOINT CORNER:
Check out the Worldwide
Sales awards roundup
26 NORTH AMERICAN
family
28 MEMBER NEWS: Different
ways members are giving
back
34 NEED TO KNOW: Important
news to keep in mind
36 I AM A MEMBER: Get to
know Best Western Governor
Karena Chang Sujo
38 SOMETHING FUN:
See if you can spot the
differences!
40 CALENDAR: Upcoming
dates to remember
2 WELCOME LETTERS: New
Chairman Terry Porter & David
Kong celebrate 70 years of success
4 COVER STORY: The evolution
of Best Western: New year,
new brand
8 FROM OUR GUESTS:
Letters from satisfied guests
10 BOARD DIRECTOR
PROFILES:
Meet new Chairman Terry Porter &
new Board Member Peter Kwong
12 MEET OUR BLOGGERS:
Who are the writers of Best
Western’s travel blog?
14 BEST WESTERN REWARDS: A
look at upcoming program changes
16 MOBILE-FIRST STRATEGY:
Learn how to become
“mobile-friendly”
18 SENIOR VICE PRESIDENT
COLUMNS:
Lawrence Cuculic, Dorothy
Dowling & Ron Pohl discuss
Governors’ roles, how to “win,”
& being a team
OUR MISSION
Enhance brand equity and
increase member value
OUR VISION
Lead the industry in
superior customer care
A publication for Best Western members, published by the
USA, 85016-2023. 602-957-4200.
About Best Western Hotels & Resorts:
Best Western®
Western®
,
Vib®
, Executive Residency by Best WesternSM
, BW Premier
Collection®
and GLoSM
and Harley-Davidson provide travelers with exciting ways
News naming Best Western Plus as the best upper mid-
price hotel chains, four consecutive Compuware Best
of the Web gold awards for best hotel website and seven
consecutive AAA/CAA Hotel Partner of the Year awards.
More than half of all Best Western branded hotels have
earned a TripAdvisor Certificate of Excellence award.
BOARD OF DIRECTORS
Chairman Terry Porter, District I; Terrance Bichsel, District II;
Jayesh Patel, District V; Peter Kwong, District VI; James
Cosgrove, District VII
David Kong
EXECUTIVE EDITOR
Craig Smith
MANAGING EDITOR
Bethany Samaddar
CONTRIBUTORS
Kelly Dalton, Courtney McCurry, Bethany Samaddar,
Dana Kleven
DESIGN & PUBLISHING
MP Media, LLC
Best Western International, Inc., is an equal opportunity employer. It is
the policy of Best Western not to discriminate against any individual on
the basis of race, color, religion, national origin, sex, sexual orientation,
marital status, age, disability, citizenship, veteran status or other pro-
tected group status in matters of admissions, employment, or services,
or in the programs or activities Best Western operates, in accordance
with applicable laws and Best Western policies.
WELCOME LETTER:
Chairman Terry Porter &
President & CEO David Kong
celebrate 70 years of success
COVER STORY: The latest
news on Best Western’s exciting
brand refresh
FROM OUR GUESTS: Letters
from satisfied guests
BOARD DIRECTOR
PROFILE: Meet Board
Chairman Terry Porter
& Board Director Peter Kwong
MEET OUR CONTENT
CONTRIBUTORS: Who are
the writers of Best Western’s
travel blog?
BEST WESTERN REWARDS®:
A look at upcoming program
changes
MOBILE-FIRST STRATEGY:
Learn about the brand’s focus on
mobile solutions
SENIOR VICE PRESIDENT
COLUMNS: Lawrence Cuculic,
Dorothy Dowling & Ron Pohl
discuss Governors’ roles, how
to win, & the importance of
teamwork
2
4
8
10
12
14
16
18
TOUCHPOINT CORNER:
Meet the Hotel Sales
Optimization team
NORTH AMERICAN
family
MEMBER NEWS: A look at
how our members are standing
out
NEED TO KNOW: Read the
latest brand news
SOMETHING FUN: See if you
can spot the differences!
CALENDAR: Upcoming dates
to remember
24
26
28
36
38
40
TABLE of CONTENTS

WELCOME LETTER
2 || BEST WESTERN WAY
It’s a new day at Best Western.
As we begin 2016 and celebrate
turning 70 years young, this iconic
brand’s success is just getting started.
While so many other hotel brands
have come and gone, we have
continued to grow into one of the
largest and most successful brands in
the world.
Our success can be attributed to
our unique membership structure. It
allows us to have a singular focus
– helping our members be more
successful. Together, we have imple-
mented programs that drive superior
revenue to our hotels, enhance our
brand image, and provide exemplary
care for our guests.
Another reason for Best Western’s
success? We recognize that change is
the one constant in our industry. The
travelers of today are different from
the travelers of tomorrow, and we are
always evolving to meet their needs.
Companies that do not anticipate
future guest expectations or reinvent
themselves to be relevant have,
ultimately, become irrelevant and are
no longer in existence.
We know that we need to remain alert to
emerging trends and, accordingly, make
adjustments in how we operate and the
amenities we provide. The world is changing
quickly, and our company must evolve quickly
as well. During his Convention speech last
year in Honolulu, Hawaii, former Chairman
Jay Patel said, “Members have asked me over
the years if we are moving too fast or making
too many changes. Look around you – our
industry is changing even faster.”
As we celebrate 70 years of success, it’s
important that we take time not only to
celebrate but to also reflect on the many
changes we have made to advance our brand.
It has truly been a revolution.
In the last 10 years we have launched the
descriptor program, evolved from one brand
to seven, improved our sales efforts, created
an enhanced mobile digital platform, and
designed a powerful loyalty program. You have
also invested wisely in your staff and in your
product. We have achieved record RevPAR
results and are winning more awards than any
other brand. But we didn’t stop there.
We embarked on a two-year effort to
completely reimagine the look of our brand.
We received input from travelers, travel buyers,
partners and Best Western’s global hotel
owners. The results are extraordinary. Our new
logos are special – they were custom-designed
for Best Western’s unique journey.
These new logos provide a more contemporary
look for the company, showcase your
investments, attract a diverse customer base,
signal the company’s evolution, and help
differentiate all seven of our hotel offerings.
They reflect our continuing evolution to remain
consumer relevant and successful.
As we set our sights on 2016 and prepare for
Best Western’s next 70 years, let’s challenge
ourselves to soar to new heights, reach new
destinations, and achieve what was once
considered impossible.
It’s a new look, a new day and a new dawn
for Best Western.
Terry Porter, Chairman David Kong, President and CEO
“We recognize
that change
is the one
constant in
our industry.
The travelers
of today are
different from
the travelers of
tomorrow, and
we are always
evolving to
meet their
needs.

STAY IN THE KNOW,
ON-THE-GO.
Nothing keeps your guests connected like USA TODAY. In fact, 84% of hotel guests
say that USA TODAY helps them keep up with the news while traveling*
amenity.usatoday.com
*Source: Connected Traveler Survey October 2015

COVER STORY
Formorethantwodecades, BestWestern®
Hotels & Resorts has had a powerful,
trusted and familiar logo. A logo that’s been a
part of Best Western’s journey as the company has
grown to more than 4,100* hotels in over 100*
countries worldwide. But Best Western is not the
same company it was 20 years ago.The reimagined
brand identity recognizes the investments made
by Best Western hoteliers and the dramatic shift
the brand has experienced over the past decade.
A new brand identity signals change at Best
Western and expands the brand’s appeal to
travelers who haven’t recently experienced it. As
Best Western celebrates its 70th birthday, a new
dawn is on the horizon and is bounded by a sky that
is limitless and a future that could not be brighter.
Over the past two years, Best Western has
been working closely with leading design and
research firms while examining thousands of
possible logos, receiving feedback from travelers,
travel buyers, partners, and global hotel owners
during the process.
The challenge of rebranding a global company
with diverse products in more than 100 countries
required diligence and a thoughtful approach to a
variety of considerations, including but not limited
to signage,consumer expectations,and the changing
digital landscape.
Focused on contemporizing the brand,
broadening its reach, signaling that the company
has evolved and placing more of an emphasis on
all seven brands, Best Western’s search for a
distinctive brandmark was exhaustive.
Best Western explored fonts, hand-drawn
letters, and all facets of art, typography,
emotion and business strategy to arrive at a
unique and refined expression that captures
the essence of the brand and its future. At the
end of the journey, Best Western arrived at a
custom, proprietary and contemporary look.
“We are embracing our future with a
completely reimagined brand identity that
clarifies our exceptional offerings and broadens
our appeal with a contemporary, energetic and
relevant look,” said David Kong, president and
chief executive officer of Best Western Hotels &
Resorts. “We started over. These new logos are
dramatically different and illustrate the amazing
products and offerings of today’s Best Western.”
In November, the logo ballot passed with
overwhelming support from Voting Members.To
continue to build momentum around the brand
refresh, the first priority is to replace existing
exterior signs with the new logos. Signs must
be installed by December 31, 2017. In an effort
to create excitement and awareness of the brand
refresh among the brand’s consumer base and to
align with new advertising campaigns, a goal of
installing 1,000 signs by summer has been set.
Last December, the first Best Western
Premier® sign was installed at the Best Western
Premier Crown Chase Inn & Suites in Denton,
Texas. “I am thrilled to have had the opportunity
to serve as one of the test properties and install
the first Best Western Premier sign at one of my
hotels,” said Charles Helm, former Best Western
Director & Chairman of the Board. >>
* Numbers are approximate and include hotels in development pipeline.

“The new sign has a modern, refreshing look and
feedback from our guests has been phenomenal.”
Along with the installation of new signs at each
Best Western branded property, a brand refresh
advertising campaign will also be implemented.
BestWestern’s new tagline,“Wherever LifeTakes
You, Best Western Is There®” demonstrates that
the brand has been with its travelers wherever
life has taken them, for the past 70 years.
Through this multifaceted advertising campaign,
the brand will emphasize the changes that have
occurred at Best Western properties throughout
the globe, create excitement about the brand
among its most loyal customers, and entice
new customers to stay at Best Western hotels.
The brand’s historic refresh has not gone
unnoticed. This past December, TIME.com
published the “Top 10 Logo Changes of 2015”
and gave Best Western Hotels & Resorts’ new
logo the top spot. The publication cited that the
new logo will replace the previous logo with a
“more modern blue typeface and a glossy blue
BW orb,” adding that “the change will make
those Best Western signs lining the interstate
highways more contemporary.” Best Western
beat out Verizon, KFC, IHOP and Google to
earn this top spot.
In the coming months, as property signs are
installed and new commercials hit the airwaves,
the brand’s refresh efforts will reach new heights,
making 2016 truly a year to remember.
COVER STORY

Best Western suppliers to
continue fulfilling orders
for existing logoed items
(e.g., amenities, cups,
napkins, etc.) until June
30, 2016. If supplies for
an existing logoed item
are depleted before June
30, 2016, suppliers will,
at that time, begin
fulfilling orders for the
newly-branded version
of the logoed item.
Present - June 30, 2016
February 29, 2016
May 2016
New advertising campaign
starts.
Place new sign purchase
order no later than
February 29, 2016, to help
meet Best Western’s goal
of installing 1,000 signs
by May 31, 2016.
July 1, 2016
Suppliers begin fulfilling
all orders for new logoed
items (e.g., amenities,
cups, napkins, etc.).
January 1, 2017
All North American hotels
required to have newly-
branded logoed items
and print items as per
the brand identity manual
requirements.
COVER STORY

COVER STORY
The masterbrand logo pulls through the company’s current
blue color, updated with a modern hue and uses distinctive
hand-drawn lettering that was created to be contemporary,
friendly and memorable. This logo will clearly define Best
Western as a company with hotel and resort brands across
the globe that meet the needs of today’s travelers.
The Best Western Plus®
logo picks up on the brand’s
traditional use of red with a more contemporary cranberry,
incorporates the signature lettering and draws more
emphasis to the word “Plus,”using a contemporary tapered
line.The diamond shape, inspired by the shape of a mobile
app, distinguishes it from the Best Western hotel brand
logo by giving it a more premium look within the upper
midscale segment.
The Best Western Premier®
logo uses a classic yet distinct
font along with unique design elements to exude elegance
and style. The “BWP” monogram brings an iconic
expression with its multi-dimensional elliptical shape.
The “Premier” word mark uses customized lettering and
is accentuated with a tapered line that ties to the Best
Western masterbrand.
The design of the Best Western®
hotel brand logo utilizes
hand-drawn lettering that is familiar and personable
and pulls through the company’s updated blue color. The
centerpiece globe comes to life through the use of special
effects such as gradient, highlighting and a 3-D treatment.
These effects will be distinctive within the hotel industry,
which traditionally uses two-dimensional logos.

FROM OUR GUESTS
BEST WESTERN –
MAKING LASTING IMPRESSIONS
What does it take to leave a memorable impression with a guest?
These guests will tell you, as they recount their unforgettable stays
at Best Western hotels.
I would like to tell you about my stay at the Best
Western Inn of Chandler, located in Chandler,
Ariz. When my daughter and I arrived on the HOT
afternoon, we were greeted by the manager, Asha
Ram. The lobby was tastefully decorated, and the
breakfast area was spotless and in order. Mr. Ram
was courteous, accommodating and able to quickly
process our reservation details and give us our keys.
As we opened our room’s door, we discovered that
the attention to detail continued. Everything was
clean and ready for service. Each day, our room was
arranged as if we were opening our room for the first
time. The breakfast exceeded our expectations. There
were hot entrées and so many choices of drinks,
pastries and cereals that we tried a little of each.
They were delicious! We did not require much, but
everything showed forethought for guests’ needs.
Best Western Inn of Chandler made our stay so easy
and relaxing. Thank you for your attention to detail,
comfort and consistency.
Sincerely,
Christine
I am extremely impressed with your hotel. I would
like to express my extreme pleasure while staying at
your property, the Best Western River North Hotel
in Chicago. I have traveled extensively to all types
of venues, from five-star properties on downward.
For a moderate price hotel, I received equal, if not
better, treatment and service from your staff. I stayed
during an unexpected blizzard and everything was
perfect. They aimed to please the guest. The property
is superbly maintained. The facilities are clean,
cheerful, spacious and welcoming. I would highly
recommend this property to any traveler in Chicago.
A Well Satisfied Guest,
Frances

COVER ARTICLE
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BOARD PROFILE

MEET OUR CONTENT CONTRIBUTORS
Best Western understands that travelers need to
have information at their fingertips. Maybe they
need tips on finding a destination, making vacations
more affordable, packing light, traveling with their
kids, the best ways to travel by road or air, or how to
travel in style and comfort. Best Western’s travel blog,
youmustbetripppin.com, is the place to go for these
tips and more. Be sure to encourage your guests to visit
youmustbetrippin.com for tips, tricks and insights to
help make the most of all their travel adventures. Plus,
follow us on Twitter®
(@bestwestern) and Facebook®
(facebook.com/bestwestern) and share the posts you
find interesting.
Best Western’s list of content contributors is a
who’s who of the industry’s leading travel experts.
Let’s take a moment to meet some of them...
Cesar Millan
Travel with Pets Expert
Cesar Millan is a renowned dog-
behavior expert, best-selling
author, a public speaker in
high demand, and a branded
pet care products designer/
entrepreneur. He is widely
known for his television series,
“The Dog Whisperer,” broadcast
in more than 80 countries from
2004 – 2012. Simply put, Millan
is the pet care industry’s most
recognized and sought-after
authority in the field of dog care
and rehabilitation. Most recently,
Cesar launched “Cesar’s
Way” magazine, a premier
lifestyle magazine based on his
philosophy and teachings.
Teresa Strasser
Family Travel Expert
Teresa Strasser is an Emmy Award-
winning writer and host of the syndicated
entertainment show, “The List.” But more
importantly, she is a parallel parking phenom
– an important skill for navigating family
vacations! Having grown up in San Francisco
and migrated to New York for school, Strasser
has conquered both coasts with a wicked
sense of humor and a “try anything once”
attitude. Between stints on TLC’s “While You
Were Out,” “Good Day New York,” “Good
Day Live” and “The Adam Carolla Show,”
Strasser has sharpened her knowledge about
travel and family excursions. She’ll admit
that she often gets lost and that she loves
doing the touristy things many find cheesy.
Strasser’s first book, “Exploiting My Baby:
Because It’s Exploiting Me,” was a Los Angeles
Times bestseller and garnered praise for its
frank, hilarious documentation of pregnancy
and childbirth.
Chris McGinnis hit the roads and skies
early on and has never let up. As a kid
on family vacations, you’d find him in
the airplane galley chatting with flight
attendants, scoring airline wings or decks
of cards, and begging for visits to the
cockpit. Later, Chris pursued a degree
in international business. Why? Because
of all the travel opportunities! He lived
and learned the intricacies of the travel
business and then set out on his own,
founding Travel Skills Group, Inc., a
company that trained new recruits at
multinational corporations on how to
be better, more efficient and productive
business travelers. Eventually, those
grams evolved into popular, long-
running business travel columns in the
Atlanta Constitution and Entrepreneur
magazine, two books and a gig as a
travel correspondent on “CNN Headline
News.”
Chris McGinnis
Business Travel Expert
pro-

MEET OUR CONTENT CONTRIBUTORS
Nadine Sykora has been
traveling the world,
visiting more than 45
countries over five
years and recording her
experiences on video.
She loves seeing new
parts of the world and has
been to six continents.
Whether she’s scuba
diving with sharks,
snuggling with cheetahs,
or just sipping a smoothie in a café, each new day brings
a new thrill. Her passion for travel and love for comedy is
contagious. She loves sharing her fun and exciting travels in
videos and blog posts that teach and inspire others to follow
their travel dreams.
Nadine Sykora || Video Traveler
Manny is the chairman
of the Hispanicize brand
of Latino social media
platforms, including the
annual Hispanicize event,
Hispanicize Wire, the Latina
Mom Bloggers network,
and the Hispanic PR Blog.
In addition, he is a major
shareholder in the Being
Latino platform and publishes
his own personal family
blog, PapiBlogger. He mixes business and family quite often.
After all, it’s part of his culture and partially explains how his
own children have been to more than 40 states in just a few
short years. When Manny is not crisscrossing the nation on
business travel for Hispanicize, he loves to take family road
trips to his favorite locales, including Oregon, Wyoming and
Arizona. He has visited or driven through all but four U.S. states.
In addition to his passion for traveling, he truly enjoys sharing
practical travel tips for other business and leisure travelers to get
the most out of their trips.
Jason started riding
motorcycles in 1980 when
he bought a 1979 Kawasaki
KZ400 to commute to
college, and he’s been
hooked ever since. A
Harley owner since 1995,
he currently owns a 1993
Harley-Davidson Sportster
Deluxe named “Manny.”
He is a freelance writer and
creative director. As a full
member of the Motor Press Guild of America, he has covered
cars, trucks, SUVs and motorcycles for a variety of print, web and
broadcast media, including about.com, AOL Autos, CNN.com,
the Los Angeles Times, Mazdasport Magazine and Fine Living
Network. Jason also writes music, theater and film criticism,
in addition to the occasional screenplay.
Jason Fogelson || Motorcycle Enthusiast
Sam Lowe has been
traveling and writing about
it ever since he was sent to
Israel and Egypt to cover a
peace treaty signing that
ended a brief war between
the two countries. He has
been stranded in Zambia,
sang a solo in Munich,
judged a Miss World
beauty contest in Mexico,
climbed halfway up Mt.
Fuji, met with the prime minister of the Republic of China,
snorkeled the Great Barrier Reef, wing walked, been a circus
clown, impersonated a wax dummy, and driven the Goodyear
Blimp, among other things, in the 40-plus countries and 46
states he has visited. In a writing career that has spanned more
than four decades, he has served as managing editor, general
manager and daily columnist for a variety of newspapers. As a
freelance travel writer, his stories have appeared in numerous
renowned publications.

BEST WESTERN REWARDS UPDATES
Soars to New Heights in 2016
BWR Goes Global
As of January 1, 2016, BWR transitioned to a truly global loyalty program, making its
benefits consistent throughout the world. Now, whether taking a short trip or traveling
across the globe, our loyal guests can earn and redeem points at nearly any Best Western
location. Here’s a look at how the BWR international program has been enhanced:
• Points will no longer expire (a valued feature of
the North American program).
• Memberswillearnpointsonnearlyallreservations,
without restrictions.
• Members will have more rooms to choose from
when booking and redeeming free night awards
(the amount of points may vary depending on
the season).
• Global members will have an expanded selection
of exciting, new redemption options.
• All members worldwide will now achieve elite
status with just 10 nights, seven qualified stays or
10,000 points per calendar year.
• Elite members will continue to receive valuable
perks – such as bonuses, special recognitions,
room upgrades, in-hotel extras and exclusive
offers – with the potential for even more perks in
the future.
B
est Western’s award-winning loyalty
program, Best Western Rewards® (BWR®),
is receiving some exciting updates in 2016!
Not only will the program be receiving a refreshing
new look, along with the rest of the Best Western
brand, but it will also be updated to add even more
perks and incentives for its loyal members around the
globe. “BWR is our opportunity to truly show our
guestshowmuchwevalueandappreciatetheirloyalty
and business,” said Dorothy Dowling, senior vice
president and chief marketing officer, Best Western®
Hotels & Resorts.“What better way is there to thank
our guests than by giving them the richest and most
generous loyalty program in the industry? Further
enhancing this already value-packed program must
be one of our top priorities in the year ahead.”
BWR is critical to the ongoing success of our brand.
Not only does it help to maintain a loyal customer
base, but it is our most valuable asset and tool in
helping to shift market share from online travel
agencies to Best Western. Therefore, enrolling new
members into the program must be an ongoing focus
at the property level. With these exciting program
updates, signing guests up has never been easier!
“We continually strive to provide our loyalty members with the absolute
best the industry has to offer in terms of service value and rewards,” said
Tammy Lucas, vice president, marketing, for Best Western Hotels & Resorts.
“BWR becoming a truly global program means more options, benefits and
perks for our most loyal guests.” Hotel owners will begin to see new materials,
information and news arriving at their properties in the first quarter of 2016.

As Best Western reimagines its brand identity with
a new and contemporary company logo, the BWR
program is also receiving an exciting and fresh new
look in 2016. In January, the program introduced a
new logo, which is starting to appear in property and
guest collateral, including redesigned membership
cards. Best Western will continue to update direct
marketing materials, new membership enrollment kits,
bestwestern.com, and other digital assets with the new
logo throughout the first and second quarters of 2016.
With this exciting rebranding effort, BWR is keeping
pace with the evolving look of Best Western and
signaling to consumers that it is truly an industry-
leading, world-class loyalty program.
New BWR Elite Tier
Another exciting enhancement to the BWR program
is the addition of a new, exclusive elite tier, Diamond
Select. As of January 1, 2016, BWR members who
achieve 50 or more nights, 40 qualified stays, or have
50,000 points in a calendar year, will receive Diamond
Select status. This status conveys all the benefits of
Diamond status, plus extra perks, including 50 percent
additional bonus points per stay. This new elite tier is
yet another way Best Western is enhancing its value-
packed loyalty program and going the extra mile to
make its most loyal guests feel valued and appreciated.
Virtual Membership
To accommodate our guests’ growing preference for
mobile, BWR is introducing virtual membership cards,
rather than traditional plastic cards. All members need
to do is download the virtual card onto their phone,
and they can enjoy the same great program benefits
without adding another card to their wallets. It’s that
easy! For more details on this convenient new option,
please turn to page 17.
Property Level Scorecards
Starting in 2016, Best Western branded properties on
two-way property management systems will receive an
individualized BWR property scorecard on a monthly
basis. The scorecard contains key BWR performance
metrics and presents the information in an easy-to-
read format. The monthly scorecard will provide
properties with a snapshot of their BWR enrollment
performance goal, the number of eligible guests that
checked in, percentage of email addresses captured,
and points earned by their front desk employees. The
scorecard is a great tool for hotels to stay up-to-date on
their property’s performance and to ensure that they
are reaching their BWR enrollment goals.
BEST WESTERN REWARDS UPDATES
New BWR membership cards feature
the program’s contemporary look.
For more information or questions on any of these
new BWR program features, please contact
marketingprograms@bestwestern.com.
A New Look in 2016

BEST WESTERN SHIFTS TO
“MOBILE-FIRST STRATEGY”
To ensure that Best Western continues to flourish
in the competitive hospitality landscape, we must
draw on consumer behavior and expectations to
drive our investments. Increasingly, consumers are
turning to mobile devices to manage more and
more of life’s activities, including researching and
bookingtravel.Weareseeingthisupwardtrendplay
out at Best Western. Since July of 2014, the number
of people visiting our mobile site home page has
exceeded those visiting our desktop home page.
This new reality is changing the way Best
Western interacts with travelers and is guiding our
investments. For example, the brand has shifted to
a mobile-first strategy to deliver the seamless, first-
rate mobile experience our guests expect. As part
of this strategy, this fall, Best Western launched
a new mobile website and apps. With this new
mobile platform, we are making it easier than ever
to search hotels and conveniently book from a
smartphone or tablet. And we are starting to see
results. On a year-over-year basis, Best Western
mobile bookings have more than doubled since
the release of these new mobile experiences.

“A mobile-first mindset is not just about delivering
experiences for mobile devices. Thinking mobile-
first is a shift in how we interact with our guests
and accounts for the reality that more guests are
choosing to interact with us first on a mobile
device. Mobile-first is more about that personal
connection with the guest than it is about a
particular technology,” said Greg Adams, chief
digital officer, with Best Western®
Hotels &
Resorts. “Best Western plans to build on these
new platforms and deliver experiences that are
relevant, personal and optimized for each guest –
regardless of device.” Questions? Please contact
felipe.carreras@bestwestern.com.
An inside look at Best Western’s innovative new mobile experience.

To further enhance our mobile capabilities, starting
in 2016, Best Western Rewards®
(BWR®
) members
will be offered a virtual membership card available
on both Apple®
and Android®
devices. This new
virtual offering is a win for the brand, allowing us
to respond to the consumer’s demand for mobile
solutions, while adding greater ease and flexibility
to our most important marketing program, BWR.
Working with technology company, PassKit, new
members enrolling in BWR will be automatically
sent a message inviting them to download their new
membership cards. Once the card is in their electronic
wallet, they will have real-time access to their status
and point balances.
The virtual card allows the brand to engage with
BWR members on a different level, opening new
ways of communicating. For example, as the project
evolves, the virtual membership card will enable Best
Western to send welcome or promotion messages
via the card or through a lock screen message.
The card and card messaging will be configurable on a
regional basis and available in multiple languages. The
virtual membership card will be the default membership
cardin2016;however,membersmaystillrequestaplastic
card through their BWR online accounts. Questions?
Please contact jacob.scott@bestwestern.com.
The new mobile platform includes several innovative features such as:

SENIOR VICE PRESIDENT COLUMNS
T
here is no question that being part of a strong
brand is a good and beneficial thing. A brand
conveys certain messages and promises about
quality, reliability, integrity, affordability, originality
and credibility, among many others. These messages
help drive revenue and attract (and retain) customers.
A brand also gives those associated with it certain
other “good will” or “brand equity.” Consider, for
example, how banks may not lend money without
assurances that the borrower is in good standing
with a strong, reliable brand. While members of Best
Western® Hotels & Resorts certainly benefit from
its brand equity, I believe that the most compelling
characteristic of being a part of the Best Western
brand ‒ and which no other hotel brand offers ‒ is the
fundamental principle of “member helping member.”
There is no better representation of this principle than
Best Western’s robust Governors program.
Best Western’s 200+ Governors willingly
accept the responsibility and commitment of helping
their fellow members and the brand. This includes,
among other things, communicating with every
member in their respective regions to help them
improve and enhance quality control,customer service,
design and brand identity, and to serve as a role model
and overall resource to their members; assisting the
Board of Directors in matters affecting their regions;
attending and participating in meetings; serving in
leadership roles for the brand; and visiting proposed
property sites and offering their opinions with regard
to membership applicants.
Given these important responsibilities,
Governors are not selected haphazardly.The Director
in your District carefully considers who to nominate
and then the full Board decides whether to ratify
that nominee as a Governor. As reflected in the
eligibility criteria set forth in Best Western’s Rules
and Regulations, individuals who serve as Governors
lead best by leading by example. Governors must, for
example, be Voting Members or owners, have three
years’hotel experience,have two years’experience with
Best Western, have above-average quality assurance
scores and customer service complaint ratios, have
current Best Western accounts, be current on design
standards, and regularly attend District Meetings and
annual Conventions.
In addition to these important eligibility
criteria, your Board finds the following to be essential
characteristics for Governors, especially when
considering a past appointee for re-appointment:
• Governors must be conversant about
matters of importance to the brand.
For example, Governors should ensure
they are familiar with brand initiatives
and ballot proposals so that they can
satisfactorily answer member questions
when encouraging members to exercise
their right to vote.
• Governors should always vote.
• Governors should attend membership
meetings so they can interact with
members in their regions and actively
participate in classes and seminars,
sharing with others their best practices
and real-world experiences.

• If being considered for re-
appointment, had the Governor
visited or called upon all hotels in
his/her region in the past year?
• If being considered for re-
appointment, had the Governor
attended regional services manager
or Co-op meetings in the past year?
• What was the candidate’s hotel
performance with regard to Overall
GRPA, GSS Overall Experience
and Trip Advisor® ratings?
• Whether the candidate attended
District Meetings, Governors’
conferences and annual Convention.
• Whether the candidate demonstrated
a penchant for collaboration – did
the individual share honest, well-
thought opinions in a professional,
respectful manner?
• Whether the candidate could align
with the brand vision after a strategic
direction was determined and could
move forward in a positive manner.
• At the recently conducted 2016
Governors’ Conference, we
emphasized the significance of
these qualifications and discussed the
various expectations of Governors,
including how Governors can be
more effective in interacting with the
members in their regions and how
Governors will conduct meetings
with their members at the upcoming
2016 District Meetings.
• Governors should continuously
monitor the “pulse” of their regions and
provide candid advice and feedback to
their Directors
• Governors must serve as role models;
their hotels should rank among the
best we offer to our guests in terms of
quality of facilities and service.
• Governors must establish honest,
candid relationships with members;
they must establish a level of trust.
• Governors should be collaborative and
supportive. For example, they should
ensure that their honest opinions are
shared when policies and programs are
being conceived and discussed (e.g., at
Governors’ conferences); but, once a
decision is made to move forward with
key initiatives, be in alignment with the
brand’s vision.
• Governors should be open-minded,
team players.
• Governors should view brand matters
within the context of what is in the
best interest of the brand (as opposed
to what the impact may be on their
individual hotels).
Noting these key concepts, when the Board was
ratifying Governor appointments last December,
the Board developed“scorecards”to help navigate
the ratification process and ensure that the most
qualified individuals were appointed. These
scorecards emphasized the following:
The bottom line is that Governors play a vital
and instrumental role in leading this brand. If
they lead by example, and if they have honest,
well-informed communications with their
members upon the principle of “member
helping member,”trusting relationships will be
formed, which will enable the future success of
our membership association.

In 1980, our nation and the world was riveted by an
unlikely miracle that unfolded on an ice rink in Lake
Placid, N.Y. The U.S. men’s Olympic hockey team,
made up of amateur and collegiate players, successfully
outplayed the heavily favored Soviet Union national
team,and went on to win Olympic gold.No one thought
it was possible. Yet, the U.S. players rose to the challenge
before them,defied the odds,and took home the gold for
a proud nation.
This story has always inspired me and demonstrates the
powerful results that come from working as a team. For
the past 70 years, Best Western has built an iconic brand
on the power of teamwork. The guiding voice for our
team has always been the customer.
The customer’s voice must continue to be at the forefront
of all we do at Best Western, particularly when we
look at the current distribution
landscape. Aggregator sites
are transforming the way that
customers book travel, giving
themanunprecedentednumberof
choices. Aggregators are growing
in number and in consumer
reach. In order to thrive in this
competitive landscape, we must
listen, learn and be responsive to
the customer. We must win the
customer over – every day, every
time – in terms of service value,
appreciation and respect.
Responding to the customer
is exactly what we have done through the redesign of
our award-winning Best Western Rewards® (BWR®)
program. This tremendous loyalty program has emerged
as a powerhouse among our competitors and is one of our
greatest tools in mitigating the influence of aggregators.
The BWR program offers significant value to customers
– from preferred rates to redeemable points – that they
are unable to get through other channels. The program
significantly outperforms the competition, offering
points that never expire and the lowest redemption
thresholds for awards. Now, we are upping the value
proposition to our customers even more, by transitioning
into a truly global program.
As we move into 2016, one of our primary goals must be
the constant acquisition of new members into this crucial
program. By increasing our enrollments, we are securing
our future and creating brand loyalists that will continue
to choose Best Western stay after stay.To truly win in the
new distribution landscape, we must continue to build
this program and deliver the extra effort in welcoming
BWR members into our hotels and brand.
Another way we can win? While many of you may be
familiar with IQ, the intelligence quotient, you may not
know there is another factor that is
equally, if not more important, in
terms of understanding a person’s
ability to identify challenges,
embrace creative solutions and,
ultimately, succeed. This factor is
CQ, or curiosity quotient. People
with a high CQ have “hungry
minds.” They are highly inquisitive,
open to new experiences, and are
agile. These are the people that are
always going to rise to the top.These
are the people that are going to win.
We can win as a brand, and meet
the challenges before us, but we
must remain curious and agile and continue to work
together. It will require us to partner in deeper ways than
ever before. Going back to the story of the Olympic
hockey team, it is important to note that they were not
the best team on the ice. There were teams with greater
skill, greater resources. However, their strength was that
they played together, believed in themselves, and always
put the team first. If we continue to play as a team, keep
our minds open to new solutions, and let the voice of the
customer be our guide, there is nothing we can’t achieve.
This is our time to win.

To learn more visit hospitality.standardtextile.com or call 1.800.323.5246 ext. 7063.
By focusing on your needs, and those of your guests,
we’ve engineered terry and sheeting that deliver
unsurpassed durability, longevity, and value while creating
an exceptional experience for those who use them.
Your bottom line matters.
We can help.
We can help.
We can help.

When we work together, we achieve outstanding results.
Over the past several years, we have partnered in new
and innovative ways, and our efforts are paying off. We
continue to experience record revenue per available
room (RevPAR) performance, customer and member
satisfaction is at an all-time high, and we are winning
more awards than any other hotel brand.
However, success is never final. Therefore, we must
continue to test our limits and search for new ways to
innovate, evolve and excel. As a result, we are embarking
on yet another game-changing journey together. This
year, because of your support on a key ballot proposal,
we are redefining our approach to Regional Services.
As of this past December, regional services managers
(RSMs) no longer provide both regular quality assurance
(QA) assessments and hotel performance support.
Under this new system, we have the unique opportunity
to further enhance our engagement with your hotels –
to be a true partner in the field. We will now have the
opportunity to fully leverage the skills and experience
of the Best Western team,
with the singular purpose
of providing unparalleled
support to our hotels.
The highly skilled RSM
group will work side-by-
side with your hotel team,
providing consultation
and support in the areas
that you deem important.
RSMs will provide
training, sales and revenue
support, and will help
you identify operational efficiencies and guest service
strategies. They will assist in the implementation of the
final phase of BestREVsm
and will facilitate training in
the roll-out of the I Care® Every Guest, Every Time
program.
Your RSM will be your resource in nearly every area
of operation, from helping you prepare for your QA
inspection by LRA by Deloitte to helping coordinate
your sales effort, the RFP process or Best Western
Rewards® sign-up activity. Additionally, the RSM team
will maintain constant communication and assist your
hotel in the development and successful implementation
of quarterly action plans intended to enhance overall
hotel performance. This unique level of support will
help to increase RevPAR performance and boost your
bottom line. Our success is defined by making our
“impossible dream” a reality – to be No. 1 in J.D. Power,
to have the No. 1 loyalty program, and to beat Hampton
in RevPAR.
Over the last several years,
you have trusted us to
implement changes that
will enhance hotel and
brand performance. As a
result, we are completely
reimagining the way we do
business, from innovative
programs like the new
RSM model, to new logos
that provide our brand
a modern and contemporary look, to the staggering
$2 billion you are investing in property improvements
through the Design Excellence Program.
Henry Ford once said,“Coming together is a beginning,
keeping together is progress, and working together
is success.” With your commitment and invaluable
partnership, we are on the brink of making the
“impossible dream” possible.

WE’LL REMEMBER YOU,
that’s the difference.
You’re so much more than just a number at
Star Linen & Supply.We not only strive each day
to deliver the highest level of service, we also
take great pride and satisfaction in our many
relationships, long term as well as new. Since
1987 our focus has always been on you.
www.starlinen.com | 800 782 7999 | salesinfo@starlinen.com

TOUCHPOINT CORNER

TOUCHPOINT CORNER
Your Worldwide Sales team is the voice of Best Western
around the world. Worldwide Sales managers are
strategically deployed across the globe to build brand
loyalty with customers, increase brand exposure and
awareness, and move market share to Best Western. Not
only are their efforts helping us to earn more business travel
and drive more bookings, but they are also catching the eye
of the industry. Here’s a sampling of some of the recent
awards Worldwide Sales has taken home for the brand:
Best Group Hotel Brand
– Limited Service
Best Western® Hotels & Resorts was recently
named “Best Group Hotel Brand – Limited
Service” at the 2015 American Group Travel
Awards. This ceremony recognizes leading suppliers
and organizations in the North American group travel
sector. This recognition represents a significant win for
the brand that has actively worked to capture market
share of this critical and fast-growing travel segment.
Sales Champion 2.0 Wins
“JOLT” Award
Best Western was honored with a JOLT award
for its General Manager Sales Champion 2.0
program. The award, given by the Canadian
Society for Training and Development,
recognizes outstanding training and development
programs that offer innovative, creative and cost-
effective training solutions. To sign-up for this premier
program, please visit bwiuniversity.com > Learning
Tracks > Regional Training > Sales & Marketing Track.
Best Western Plus® is the
Favorite for Business Travel
Best Western Plus was recently selected by
readers of Business Travel News as the No. 1
upper mid-price hotel brand for the second
year in a row. Additionally, the Best Western
brand again ranked in the top three for best mid-price
hotel for business travel. Best Western Plus continues
to beat out other brands such as Hampton, Holiday Inn
Express, Holiday Inn and Fairfield as the favorite for
business travel.

NORTH AMERICAN DEVELOPMENT
Best Western®
Hotels & Resorts continues to
bring quality hotels into the fold. The following properties were
activated between July 2015 and November 2015, with three Best
Western®
, 13 Best Western Plus®
, one Best Western Premier®
and two BW Premier Collection®
hotels joining the brand.
of the BEST WESTERN FAMILY!
WELCOME to the NEWEST MEMBERS
Best Western= 1,196
Best Western Plus= 815
Best Western Premier= 25
BW Premier Collection= 3
TOTAL= 2,039
Here’s a breakdown of total activated Best Western
properties in North America as of Dec. 31, 2015:
Muscatine, Iowa
Newton, Iowa
Hilton Head, S.C.
Coweta, Okla.
Nashville, Tenn.
Cedar Falls, Iowa
Spring, Texas
Laredo, Texas
Columbia, Mo.
Elmendorf, Texas
Carter Lake, Iowa
Hattiesburg, Miss.
Welches, Ore.
Guanica, Puerto Rico
Best Western Pearl City Inn
Best Western Holiday Manor
Best Western Ocean Breeze Inn
Best Western Plus Coweta’s 1st Hotel
Best Western Plus Sunrise Inn
Best Western Plus Technology Park Inn
Best Western Plus Spring Inn & Suites
Best Western Plus Laredo Inn & Suites
Best Western Plus Columbia Inn
Best Western Plus Elmendorf Hotel
Best Western Plus Omaha Airport Inn
Best Western Premier University Inn
BW Premier Collection Resort at The Mountain
BW Premier Collection Copamarina Beach Resort & Spa
Lacombe, Alberta
Fort Saskatchewan, Alberta
Moosomin, Saskatchewan
Windsor, Ontario
Saskatoon, Saskatchewan
Best Western Plus Lacombe Inn & Suites
Best Western Plus Fort Saskatchewan Inn & Suites
Best Western Plus Moosomin Hotel
Best Western Plus Waterfront Hotel
Best Western Plus East Side

The BW Premier Collection Resort at The Mountain
is located one hour from Portland, Ore., and is
beautifully situated within the scenic Salmon River Valley
and Mt. Hood National Forest. Its close proximity to several
premier ski resorts makes the BW Premier Collection
Resort at The Mountain a popular destination for tourists
both near and far. The 157-room property features lush
grounds and picturesque scenery, including a 27-hole golf
course originally designed in 1928. Guests can also relax
and unwind without venturing off-grounds by visiting
the property’s boutique spa, which offers a full menu of
rejuvenating services. With its incredible mountain views,
fine amenities and premier location, the BW Premier
Collection Resort at The Mountain provides the perfect
atmosphere for an unforgettable guest experience.
Best Western Holiday Manor, Iowa
Best Western Plus Coweta’s 1st Hotel, Okla.Best Western Premier University Inn, Miss.
Best Western Plus East Side in Saskatchewan, Canada
spotlight:
BW PREMIER COLLECTION RESORT AT THE MOUNTAIN
NORTH AMERICAN DEVELOPMENT

MEMBER NEWS
When several devastating wildfires struck the Canadian province of British Columbia, the Best
Western Plus Sunrise Inn quickly responded to help those impacted by the fires’ destruction. In
early September, Millie Jarrett, general manager of the Best Western Plus Sunrise Inn, helped host a
fundraising barbeque to support wildfire victims from Rock Creek, Oliver and Osoyoos. The barbeque
was a great success, as community members provided cash donations, food bank items and toiletries
for those who lost their homes and other possessions. The fundraising barbeque was an honorable
contribution to the massive and inspiring relief efforts from around the region.
MAKING MIRACLES A REALITY
While many travelers stay at Best Western branded hotels for leisure
or business, there are also guests who stay while a loved one is being
cared for in a nearby hospital. To help those undergoing health issues
and the facilities that are providing their care during these difficult
times, 15 Best Western branded hotels from the Atlantic Canada
Co-op joined together to make a charitable donation to the IWK
Health Centre in Nova Scotia. As a critical health care and research
facility for Canada’s Maritime provinces, IWK hosts its largest annual
fundraiser, the IWK Telethon, and invites community members to
make a donation. Best Western participated in the “Miracle Match” segment of the telethon and matched
up to $5,000 in donations. Best Western’s participation in Miracle Match contributed a total of $16,937,
helping make the 2015 IWK Telethon reach a record-breaking $6,270,346.07.
Photo Caption: Francis Hince (right), former general manager,
Best Western Charlottetown, presents a donation check to IWK.
Relief effort volunteers: (From left to right): Lucky Gill (Owner), Ron Bordeleau, Annette Star (Elks Club),
Ingrid Nicholson, Millie Jarrett (general manager), Renate Elliott, Ron Unrau & Karen Hardy
BEST WESTERN HOTEL SUPPORTS FIRE RELIEF EFFORTS

www.hospitalitywiﬁ.com
Phone: 1.419.634.0587
Toll-Free: 1.800.307.1044
Fax: 1.800.464.0832
Don’t get left behind – give us a call today and ﬁnd out how
Hospitality WiFi and gigabit wireless can help you make
your guests happier and keep them coming back!
Why should you upgrade to 802.11ac, aka gigabit wireless?
• Faster speed and more capacity
• Better performance for in-room IPTV,VoIP, room service,
and conferencing
• Easier lock-on for mobile devices such as iPods/iPads
•• Supported by more than 40% of new mobile devices –
guests expect it!
KeepYour Guests Happy
with GigabitWireless

This past October in Pembroke, Ontario, the Best
Western Pembroke Inn & Conference Centre kicked off
the fall season at the starting line of its annual Zombie
Thrill Run. The run, which is held in support of the
Canadian Cancer Society and the fight against breast
cancer, brings community members together for a fun
2K/5K/10K route, and participants are encouraged
to dress up in their spookiest attire in celebration of
Halloween. The fundraiser was led under the guidance
ofTammy Blackmore, the hotel’s fitness center manager,
who is known for her outstanding charitable efforts.
The run continues to grow in community involvement
every year with an increase in participants, volunteers
and sponsors. This year was the best to date, raising
over $32,000 in donations.
Tammy Blackmore, fitness center manager,
Best Western Pembroke Inn & Conference Centre
(Left to right): Terry Anderson, Joann Anderson,
CEO of Southeastern Health, Paru Patel, owner,
Best Western Lumberton, & Pramit Patel, owner,
Best Western Lumberton
Paru and Pramit Patel, owners of the Best Western Lumberton,
take pride in supporting important causes in their community.
As committee chairs of the Southeastern Health Foundation in
Lumberton, N.C., the couple led the foundation’s 23rd annual
gala with a “Shades of India” theme. The foundation’s annual
gala is hosted every year to help support the critical services
provided by the health facility. And this year, the funds raised
benefited the transport services used for transferring patients
with additional care needs to neighboring medical facilities.
The event drew in 24 sponsors, 31 benefactors, 46 patrons
and more than 460 guests, raising more than $120,000 to
upgrade the important service vehicles. Under the leadership
of Paru, not only was the gala a success, but it was a memorable
and cultural experience for all. The event was infused with
Indian culture, as vibrant and exotic flower arrangements
accented the room, and attendees enjoyed authentic Indian
dance performances. Various Indian dishes were provided as
dinner options and, in addition to the black-tie attire, many
attendees wore Indian-influenced dress to match the theme
of the night.
BEST WESTERN HOTEL OWNERS LEAD LOCAL FUNDRAISER
WITH AN INTERNATIONAL TWIST
MEMBER NEWS
ANNUAL FUN RUN BRINGS IN “THRILL”-ING DONATIONS

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Turn to our growing private brand and a
lasting promise of quality and savings.
Some Registry items may not be applicable in Canada.
Registry®
Our wide variety of amenity offerings
gives you the luxury of choice.
Amenities
Online canadianhotelsupply.com/bestwestern
Call 1-800-950-9970

Perry Sloneker,
general manager,
Best Western
Chelsea Inn
& Suites
Scott Melhaff &
Christine Holland-
Mehlhaff, owners,
Best Western
Premier
The Lodge on
Lake Detroit
MEMBER NEWS
Best Western®
Hotels & Resorts Asia was
recently named “Asia’s Best Mid-Range Hotel
Brand” by the esteemed travel trade publication,
Travel Weekly Asia. This honorable recognition
marks a significant achievement for the overall
brand and is notably one of several major
awards presented to the Best Western Asia
office in 2015. This honorable title was given
to the brand by readers of Travel Weekly Asia
and Travel Weekly China, who participated in
a survey and shared their best choice of travel
companies. Award winners were celebrated at
the acclaimed ME@OUE venue in Singapore
and were in the company of fellow international
travel industry leaders.
Olivier Berrivin of Best Western Hotels & Resorts
– Asia (fourth from right) & fellow winners of
the Hotel Category posing with Bob Sullivan,
president of the Travel Group, Northstar Travel
Media (third from left) & Irene Chua, group
publisher of Travel Weekly Asia (far right).
BEST WESTERN BRINGS
HOME THE VOTES
The Minnesota Lodging Association hosted its
2015 awards banquet to recognize individuals
and companies for their superior accomplishments
throughout the year. Best Western was well-
represented, taking home two out of the five
prestigious awards presented. Perry Sloneker,
general manager, Best Western Chelsea Inn &
Suites in Monticello, Minn. earned the General
Manager of the Year award; the Best Western
Premier The Lodge on Lake Detroit was awarded
Small Property of the Year.
BEST WESTERN HOTELS
RECOGNIZED BY MINNESOTA
LODGING ASSOCIATION
In Memoriam
Best Western notes with sadness
the passing of the following members
of our hotel family. Our thoughts and
condolences are with their loved ones.
Don Seaton passed away in
September of 2015 and was
an owner of the Best Western
Crystal River Resort located in
Crystal River, Fla. He formerly
served on the Board of Directors,
representing District IV. His son,
Daryl Seaton, is currently
a Voting Member.
Paula Cassara passed away in
January of 2016 and was the
wife of Brian Cassara, Voting
Member and general manager
for the Best Western Turtle
Brook Inn in West Orange,
N.J.

Contact your Preferred Vendor or Mike Corder at
mike.corder@ttiﬂoorcare.com for more information.
YOU’VE BEEN
UPGRADED!
EASY TO USE • COMMERCIAL POWER
XL2100RHS
XL COMMERCIAL
UPRIGHT VACUUM
• Lightweight
• Helping Hand Handle
• Fingertip-Controlled On/Off Switch
• 35 ft. Power Cord
• Cord Guard Prevents Cord Damage
• Clear, Non-Marring Bumpers
• 1 Year Commercial Warranty
BUILT ON TRADITION IN THE USA
Powerful cleaners built in Cookeville, TN
from globally sourced components.
Contact your Preferred Vendor or Mike Corder at
mike.corder@ttiﬂoorcare.com for more information.
YOU’VE BEEN
UPGRADED!
EASY TO USE • COMMERCIAL POWER
XL2100RHS
XL COMMERCIAL
UPRIGHT VACUUM
• Lightweight
• Helping Hand Handle
• Fingertip-Controlled On/Off Switch
• 35 ft. Power Cord
• Cord Guard Prevents Cord Damage
• Clear, Non-Marring Bumpers
• 1 Year Commercial Warranty
BUILT ON TRADITION IN THE USA
Powerful cleaners built in Cookeville, TN
from globally sourced components.

This past summer marked the 10th year the Best Western Kodiak Inn & Convention Center welcomed the
service men and women of the Wounded Warriors Project (WWP) for a week-long Alaskan vacation. The Best
Western Kodiak Inn & Convention Center donates its rooms to the WWP visitors and provides them with a
lodging experience unlike any other with its central location
in downtown Kodiak and breathtaking views of St. Paul
Harbor. Local recreational companies also contribute their
services to add to this special week by donating charter boats
for fishing and sightseeing. Also, nearby fish processors and
local eateries donate meals and snacks for the WWP visitors
to enjoy throughout their stay. While each local organization
plays its unique part in making the week special, everyone in
the community joins together in gratitude to thank the service
men and women for serving their country.
WELCOMING THE WARRIORS
HOTEL MANAGEMENT’S THIRTY UNDER 30
FEATURES ONE OF OUR OWN
BEST WESTERN HOTEL HELPS REBOOT
“MYSTERY SCIENCE THEATER 3000”
Bill Dombrowski, general manager, Best Western Plus University Inn in
Olean, N.Y., was recently recognized in Hotel Management’s 2015 list of
Thirty Under 30 Top Rising Stars in the industry. On an annual basis, Hotel
Management recognizes 30 professionals of, or under the age of 30, who
have been nominated and selected as emerging leaders in the hospitality
industry. Bill’s experience and accolades positioned him well for the list.
Inspired and intrigued by the new opportunities the hotel industry seemed
to offer, Bill developed an interest in the hotel industry during college
and began working in the maintenance department at the Best Western
Plus University Inn. Two years later, he found himself eager to take on
additional responsibility and acquire more knowledge about the hotel’s
day-to-day operations. After much dedication and hard work, Bill took
on his current role as general manager and continued to reach for greater
heights within the hotel. Bill’s leadership has been a key driver in the Best
Western Plus University Inn’s successes, as he helped the hotel achieve status within the top 10 percent
of Best Western hotels. When asked about his feature in Hotel Management’s Thirty Under 30, Bill gave
thanks to his Best Western colleagues along with friends and family members who have supported him in
making his dream a reality.
The highly acclaimed TV series “Mystery Science Theater 3000,” commonly abbreviated as MST3K,
is coming back with 14 new episodes after being off the air for approximately 17 years. The revival of the
series is owed, in part, to the generous donations of the Best Western Denver Southwest. Best Western
Denver Southwest contributed over $40,000 in donations to support the MST3K campaign, run by the global
Kickstarter organization, which helps artists, musicians, filmmakers, designers and other creators find the
resources and support they need to make their ideas a reality. The campaign was initiated to demonstrate to
industry executives the show was indeed a crowd favorite, as it influenced a generation of esteemed comedians
and creators. Companies and individuals from around the world supported this campaign and raised a record-
breaking $5,764,229. These donations, combined with Kickstarter’s sale of MST3K merchandise, raised a
total amount of $6.3 million to reboot the show. The owners of Best Western Denver Southwest, Greg and
Meredith Tally, not only helped bring the show back to life, but will join in on producing the new season as
they have accepted the opportunity to become the program’s executive producers and will work directly with
the show’s creator, Joel Hodgson.
MEMBER NEWS

To learn more about Best Western’s partnership with Harley-Davidson or
the Rider Friendly programs, please contact the Best Western Partnership
team: marketing.partnerships@bestwestern.com.
SM
Riders = Revenue
Best Western Rewards®
Motorcycle Rider Program
Best Western® Hotels & Resorts is proud to be the official hotel partner of Harley-Davidson®
Motor
Company, the leading motorcycle manufacturer in the world with a strong, unique brand culture. Last
year, motorcyclists spent over $11 million at Best Western branded hotels through various motorcycle
rider programs. With these special programs and so many hotels located along scenic highways and
popular interstates, growing revenue has never been easier.
Harley-Davidson, Harley, H-D, the Bar and Shield logo, and H.O.G. are among the trademarks of H-D U.S.A., LLC. Each Best Western®
branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service
marks of Best Western International, Inc. ©2016 Best Western International, Inc. All rights reserved.

TOUCHPOINT CORNERNEED TO KNOW
Breakfast Program Goes into Effect April 1, 2016
With the passing of the ballot proposal “Driving Revenue through Improved Breakfast,” Best
Western is excited to enhance its breakfast offerings and improve guests’ overall experiences,
which will help drive guest satisfaction with the brand. More than 200 Best Western branded
hotels have already adopted this new breakfast program and have observed increases in overall
guest satisfaction scores and their guests’ intent to recommend the Best Western brand to
others. Please note that all North American Best Western hotels must implement the breakfast
enhancements outlined in the ballot proposal no later than April 1, 2016. For assistance with
ordering supplies and implementation, please refer to the Breakfast Starter Kits (available
for U.S. and Canadian members) on mybestwestern.com > Hotel Operations > Food &
Beverage > Breakfast Starter Kits (or search on key words “breakfast starter kits”). For additional
support, please contact your regional services manager.
Enrollment Goal
Increased on
January 1, 2016
(BWR®
) is our
brand’s most important marketing
program. It is an effective tool to
maintainandgrowourbusiness,while
staying ahead of the competition. In
order to increase acquisition into the
BWR program and to ensure hotels
are contributing to this effort, the
Board approved a motion modifying
the BWR Minimum Enrollment
Threshold program. As of January
1, 2016, the threshold increased
from .75 percent to 1 percent per
available room per day. Enrollment
threshold goals will continue to be
evaluated on June 30 and December
31, measuring a rolling 12-month
period. Questions? Please contact
BWR Property Support at 877-735-
1737 or email bwrpropertysupport@
bestwestern.com.
Attention BestREVsm
Users!
Saving time and increasing revenue is the reason for BestREVsm
and, as promised, the central reservation system integration feature
of the Price Optimizer is ready for general release. This phase of the
project takes the price recommendations from BestREV and, with the
click of a button, makes the change in MemberWEB and Best Western
distribution channels (e.g., bestwestern.com, CRO, GDS and connected
online travel agencies). This is a big win for hotels that can benefit
from more frequent rate changes, but don’t due to the time it takes
to make rate changes in the property management system. To learn
more and request that this feature be activated for your hotel, please
contact your revenue manager directly at 800-766-9247 or email
BestREV@bestwestern.com.
Reminder: First Call Resolution for
BWR Complaints
As a reminder, all properties are required to issue a snack/beverage in a
BWR-branded bag or 250 bonus points to all Platinum, Diamond and
Diamond Select elite BWR members staying at the property. Complaints
received from BWR members for failure to deliver the elite recognition
gift are handled according to the First Contact Resolution schedule.
Questions? Please email bwrpropertysupport@bestwestern.com or call
877-735-1737.

NEED TO KNOW
Protect Your Investment
and the Membership with
Compliant Insurance Policies
Best Western’s Bylaws and Rules and
Regulations require that members have
adequate insurance coverage that not only
protects their investment, but also protects
their fellow members. The minimum liability
coverage for commercial general liability is
$6,000,000 per occurrence (any combination
of general liability, excess and umbrella
coverage) and $1 million of auto liability
coverage. Importantly, ensure your policies
and certificate of insurance list (i) the legal
entity name of the hotel owner as the named
insured and (ii) the hotel name and address.
Those names must match Best Western’s
membership records. Lastly, all policies
must name Best Western International, Inc.
as an additional insured. Please contact
your insurance broker if you’re not certain
whether your insurance policy meets Best
Western’s requirements. Questions? Call
Sasha Williams at 602-957-5625 or email
sasha.williams@bestwestern.com.
New Front Desk Manager
Certification Option and Deadline
Based on Best Western member feedback, Best
Western created a new, limited-service hotel version of
the full-service Certified Front Desk Manager (CFDM)
American Hotel & Lodging Association certification
course currently available. Due to the addition of this
course, the Board approved a motion to extend the
deadline six months, to June 30, 2016, for hotels to
complete the CDFM certification. The Education and
Training department will notify all hotels as to which
CDFM certification they will be required to complete
based on hotel type (full or limited service). Please
note that if you hold a certification including Certified
Hotel Administrator, Certified Hotel Owner or Certified
Lodging Manager, these higher certifications replace
the need for this required CFDM certification if there is
no designated front desk manager.
Easy Way to Share Guest Feedback
with Staff
Voting Members and general managers can easily make
guest comments and satisfaction data in the Medallia
system available to their staff through a “read only” account.
The “read only” account has many of the same features as
the current manager account, but prevents the user from
accessing the more sensitive data. The following items are
not available in the “read only” accounts:
• Rapid response / emailing the guest
• Ability to assign and close alerts
• Viewing/updating the activity log
• Configuring social media sources and responses
• Exporting data from the system
• Configuring social media competitor list
• Posting responses to social media reviews
• Guest email address and Best Western Rewards®

numbers
If you need assistance with accessing this email account or
need to receive your account username, please contact the
Property Help Desk at 800-528-1902.
Associating Photos with
Room Types on ICE Portal
The ICE Portal now has the ability to
associate room photos with a property’s
room type. The feature appears on the
new Best Western mobile apps and mobile
websites, which launched last September,
and also appears on online travel agencies
and other sites that include room type
photos. Please login to the ICE Portal to
match your room types so your hotel is
properly represented. Contact the Digital
Marketing team at dmc@bestwestern.com
or 855-504-1075 if you have any questions
or to receive an online tutorial.

GAME
1.Thereisapaintingonthebackwall.
2.Thehanginglightnearthebackwallhasbeenmoved.
3.Theorangesandbananashavebeenswapped.
4.Thecolorofthecoffeedispenserhasbeenchangedtoblue.
5.Thefloortileisdifferent.
6.Onestackofpapercupsnexttothejuicedispenserishigher.
7.Thereisanextraelectricoutletbehindthewafflemaker.
8.Thewhitebreadinthetoasterismissing.
9.Oneoftheleversonthelefttoasterispusheddown.
10.Thereisanextracabinethandlebelowthejuicedispenser.
Answers:(Differencesinthesecondphoto)
There are 10 differences between these two photos.
Can you spot them?

Property Insurance Claims:
Things Get Complicated Fast …
… and you don’t want to miss anything.
800.382.2468 | www.AdjustersInternational.com
Copyright © 2016 Adjusters International, Inc.Adjusters International ® and the AI logo are registered trademarks of Adjusters International, Inc.
The insurance company has their own adjuster and team of experts to
scrutinize your claim. With Adjusters International, you bring our adjusters
and the power of their knowledge and experience to work on your behalf.
For more than five years Adjusters International has been a part of
Best Western’s Endorsed Supplier Program. Should your hotel experience
fire, flood, wind damage or the like, contact us to see how we can help
guide you to the best possible financial recovery.

JUNE
CALENDAR
MAYFEBRUARY
22 - 26 Board of Directors Meeting
in Phoenix, Ariz.
29 - Mar. 1 Hotel Association of
Canada Conference in
Toronto, Ontario
MARCH
9 - 13 ITB in Berlin, Germany
16 - 18 (Hunter) Hotel Investment
Conference in Atlanta, Ga.
17 - 19 HI Connect, Nashville, Tenn.
21 - 25 Board of Directors Meeting,
Phoenix, Ariz.
29 - April 1 AAHOA in Nashville, Tenn.
APRIL
4 – 5 District IV Meeting
in Atlanta, Ga.
(Sheraton Atlanta)
7 - 8 District VII Meeting
in Portsmouth, Va.
(Renaissance Portsmouth-
Norfolk)
11 - 12 District II Meeting
in Spokane, Wash.
(Davenport Grand Hotel)
17 - 19 Alberta Hotel Association
Show, Lake Louise, Alberta
18 – 20 GBTA Canada
in Toronto, Ontario
19 - 20 District III Meeting
Indianapolis, Ind.
(JW Marriott)
25 - 28 Rendezvous Canada
in Montreal, Quebec
4 - 6 Travel Exchange, Best Western
Plus Landmark Hotel & Suites
in New Orleans, La.
10 - 11 Caribbean Hotel Resort
Investment Summit (CHRIS)
in Miami, Fla.
11 - 12 District VI Meeting,
Indian Wells, Calif.
(Hyatt Regency Indian Wells)
16 - 17 District I & V Combined
Meeting in San Antonio,
Texas (Hyatt Hill Country)
16 - 17 Canadian Hotel
Investment Conference
in Toronto, Ontario
22 - 25 ICSC in Las Vegas, Nev.
23 - 27 Board of Directors Meeting
in Phoenix, Ariz.
5 - 7 NYU Investment Conference
in New York, N.Y.
12 - 14 Business Travel Forum,
Lancaster, Pa.
12 - 15 NACDA in Orlando, Fla.
18 - 22 Pow Wow in New Orleans, La.
*Dates subject to change.
Information on some
regional marketing
Co-op meetings is
yet to be determined.
For updates, contact your
regional marketing manager.

Our Mission: Operation Hospitality®
Best Western is pleased to offer the men and women serving in the armed forces an exclusive program
that honors your service and provides added rewards and discounts for your Best Western hotel stays.
SM
JOIN TODAY | Visit BWmilitary.com
Each Best Western®
branded hotel is independently owned and operated.
Best Western and Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2016 Best Western International, Inc. All rights reserved.

PRE-SORTED STD
U.S. POSTAGE
PAID
PERMIT # 3418
PHOENIX, AZ
Visit bestwestern.com/spring and register today!
Rewards Worth Celebrating
Offer ends 5/8/16. Other restrictions apply. Visit bestwestern.com/spring for complete terms and conditions.
Each Best Western®
branded hotel is independently owned and operated. Best Western and the Best Western
marks are service marks or registered service marks of Best Western International, Inc. ©2016 Best Western
International, Inc. All rights reserved.

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