Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk

1. EASILY
DIGESTIBLE
DIGITAL
INSIGHT
How to make your website launch really take off
presented by Vicki Cole, Marketing Manager at Crafted
Ipswich-based integrated digital marketing agency

2. “Nothing is more
expensive than a
missed opportunity”
- H. Jackson Brown, Life’s Little Instruction Book

3. Customers
Prospects
Website
launch
Stakeholders
Staff
Business
partners
Future
employees

4. Let’s make some noise
Source: flickr.com/photos/usnationalarchives

5. What are your objectives?
•
•
Drive relevant traffic to the site
•
•
Grow brand awareness
Reach new audiences
Show off what you do best

6. Make your wish list
Source: flickr.com/photos/comedynose

7. Know your influencers

8. What’s your big idea?
•
•
How are you going to stand out?
•
•
Could you create mystery and intrigue?
•
Should you offer an incentive?
How are you going to make people care?
Could you make people feel special?

9. What makes you special?

13. Tweets

14. Emails

15. Social media

16. LinkedIn

17. Industry
press

18. Local
press

19. It’s not just about news

20. We got
opinionated

21. Drive site traffic
92%
rise in
visitors

22. Showreel views
654
video
views

23. Reached new people
Twitter reach of
more than
20,000

24. Top tips
•
•
•
•
•
•
•
•
Have a plan and a launch date
Make use of your existing channels
Get internal buy-in
Find and engage with your key influencers
Think beyond the press release
Use every relevant channel
Capture your data
What next?

25. Thank you