1. Body and Mind: A Study of
Avatar Personalization in
Three Virtual Worlds
Nicolas Ming-Hui
Nicholas Yee Greg Wadley
Ducheneaut “Don” Wen
Palo Alto The University
Palo Alto National Chiao-
Research of Melbourne
Research Tung University
Center
Center

2. •
•

3. World of World Craft

4. Maple Story

5. Second Life

6. wow
& maple war 70/30
sl : 50/50

7. Age
• WoW ( 29.8 )
• Maple Story ( 18.1 )
• Second Life ( 41.1 )*

8. Age
•
•

9. “Mains” & Alts
• WoW 12
• MS 8
• SL ( )
(>90%)

10. -
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11. -MS
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•
•
•

12. -SL
•
• /
•
• !!!!

13. Avatars & Identites
• 32%

14. • 1.
• 1.
2.
• 1.
2.

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18. :
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•
•

19. :
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20. •

21. II
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• -