Richtlijnen gebruik Social media Adidas

1. The adidas Group Social Media Guidelines pagina 1 van 17
http://smg.adidas-group.com/ 27-11-2011

2. The adidas Group Social Media Guidelines pagina 2 van 17
1. You have a voice!
(...but please remember: only very few people are
official spokesperson for the Group or its brands)
2. You can contribute!
(… by publishing a post on your blog, editing a wiki
article, raising a question on the ATM. But remember,
you are also responsible for all content you put up)
3. Be proud of your
company!
(...but be aware that "for internal use only" means you
shouldn't share this with your friends on Facebook)
http://smg.adidas-group.com/ 27-11-2011

3. The adidas Group Social Media Guidelines pagina 3 van 17
4. Share the news!
(...but keep quiet on topics for which you have signed a
confidentiality agreement)
5. Be honest!
(...but do not comment on legal or financial issues)
6. Respect your
audience!
(...never insult anybody)
http://smg.adidas-group.com/ 27-11-2011

4. The adidas Group Social Media Guidelines pagina 4 van 17
7. Think twice!
(...before speaking up - and think of the consequences)
8. Have courage!
(...and be the first to correct your own mistakes, as soon
as you become aware of them)
9. Use your networks!
(...but don't cite others without approval)
http://smg.adidas-group.com/ 27-11-2011

5. The adidas Group Social Media Guidelines pagina 5 van 17
10. Be a brand
ambassador!
(...but remember that diplomats have an etiquette and
plenty of rules to follow)
“…for kids only”
Yes – the kids love it. But: Social networking among
users ages 50+ nearly doubled from 2009 to 2010!
Learn more
“… not for big
companies”
A McKinsey survey research finds that companies using
the Web intensively gain greater market share and
higher margins.
Learn more
http://smg.adidas-group.com/ 27-11-2011

6. The adidas Group Social Media Guidelines pagina 6 van 17
“… a waste of time”
Think again: By connecting individuals to relevant
people, information and community workspaces, social
computing reduces the need to send messages and
attached files as email. Email storage costs $500 per
GB per year, and one Fortune 100 manufacturing
company calculated that a simple 2 percent reduction in
email volume could save $2.6 million per year. So, what
is really a waste of time?
Learn more or more
“… just a fad”
Ok, just remember what Western Union thought in 1876
about a then new device: “This 'telephone' has too many
shortcomings to be seriously considered as a means of
communication”.
Learn more
"It is too difficult..."
Well, it's new. So we all have to learn. We can benefit
from others. Just keep your eyes open.
Learn more and more and even more
http://smg.adidas-group.com/ 27-11-2011

7. The adidas Group Social Media Guidelines pagina 7 van 17
"It's not for us"
Social Media is for everyone and every company. Of
course there are differences. But many examples show
how to do it.
Learn more, adidas, Reebok
Wikis
Wikis store unstructured information that otherwise
might be lost. Wikis help to break information
hierarchies and to ensure free flow of information.
Learn more
RSS feeds
RSS feeds are a great tool for individualization of
information. Everyone can choose how much
information they subscribe to, for example via a
company. This information is then automatically updated
in a feed reader.
Learn more
http://smg.adidas-group.com/ 27-11-2011

8. The adidas Group Social Media Guidelines pagina 8 van 17
Blogs
Corporate blogs offer the possibility of a knowledge
base for projects or products, or to create individual
profiles. Employees can add their thoughts and
knowledge profile, instead of remaining unheard in the
usual hierarchical corporate structure.
Learn more
Microblogging, like
Twitter etc.
Microblogging allows direct communication among
employees with the latest updates. It also is an easy
way to network with experts and position yourself as an
expert.
Learn more
Bookmarking and
tagging
Social bookmarking allows employees to save
bookmarks online, share and search information, such
as websites by using the recommended keywords
(tags).
Learn more
http://smg.adidas-group.com/ 27-11-2011

9. The adidas Group Social Media Guidelines pagina 9 van 17
Social networks
Social networking platforms give employees the
opportunity to network, regardless of their place of work
and hierarchically tiered chain of communications with
each other and share information.
Learn more
Instant messaging
IM helps you avoid email cascades and makes
communication more efficient. For example, using our
Microsoft Office Communicator will help you share quick
news with your colleagues.
Photo and video
sharing
YouTube and Flickr are great tools to share complex
topics or creative ideas. They also help break down
language barriers.
http://smg.adidas-group.com/ 27-11-2011

10. The adidas Group Social Media Guidelines pagina 10 van 17
http://smg.adidas-group.com/ 27-11-2011

11. The adidas Group Social Media Guidelines pagina 11 van 17
http://smg.adidas-group.com/ 27-11-2011

12. The adidas Group Social Media Guidelines pagina 12 van 17
http://smg.adidas-group.com/ 27-11-2011

13. The adidas Group Social Media Guidelines pagina 13 van 17
http://smg.adidas-group.com/ 27-11-2011

14. The adidas Group Social Media Guidelines pagina 14 van 17
http://smg.adidas-group.com/ 27-11-2011

15. The adidas Group Social Media Guidelines pagina 15 van 17
http://smg.adidas-group.com/ 27-11-2011

16. The adidas Group Social Media Guidelines pagina 16 van 17
http://smg.adidas-group.com/ 27-11-2011

17. The adidas Group Social Media Guidelines pagina 17 van 17
1 5 > Contact > Imprint
http://smg.adidas-group.com/ 27-11-2011