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Act of
Travelling
CREATE BRAND MARKET
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
poten&al	
  
voice	
  in	
  
tourism	
  
development	
  	
  
BY	
  
	
  
SACHIN	
  K	
  BANSAL	
  
SB@CREATINGDEMAND.ORG	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Inspira(on	
  
Travel	
  always	
  need	
  inspira(on,	
  something	
  that	
  mo(vates	
  you	
  to	
  
go	
  somewhere.	
  There	
  are	
  many	
  factors	
  which	
  influence	
  one	
  	
  or	
  
inspire	
  one	
  to	
  travel	
  such	
  as:	
  	
  
1.  Romance	
  
2.  Relaxa'on	
  
3.  Family/friends	
  
4.  Religion	
  
5.  Death	
  
6.  Honeymoon	
  educa'on	
  
7.  Celebra'on	
  
8.  Medical/health	
  work/job	
  requirement	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Why	
  should	
  you	
  do	
  research	
  	
  
before	
  you	
  travel?	
  
Gain	
  Knowledge	
  about	
  the	
  places	
  you	
  will	
  be	
  visi(ng	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
PLANNING	
  ahead	
  for	
  your	
  travel	
  and	
  
accommoda&on,	
  is	
  highly	
  advisable	
  because	
  
the	
  last	
  thing	
  you	
  want	
  is	
  to	
  get	
  either	
  of	
  
those	
  things	
  wrong.	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
To	
  have	
  any	
  impact	
  a	
  travel	
  plan	
  
must	
  be	
  backed	
  up	
  by	
  aDrac(ve,	
  easy	
  
to	
  understand	
  detailed	
  travel	
  
informa(on.	
  	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Benefits	
  of	
  Travel	
  Planning	
  
Selec%ng	
  the	
  most	
  appropriate	
  %me	
  of	
  travel	
  by	
  considering	
  economic	
  and	
  
tourism	
  purposes	
  	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Raise	
  organised	
  objec%ves	
  by	
  choosing	
  the	
  best	
  %me	
  for	
  travel	
  and	
  priori%zing	
  
the	
  best	
  %me	
  for	
  trips	
  
Benefits	
  of	
  Travel	
  Planning	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Only	
  thing	
  that	
  can	
  come	
  in	
  between	
  the	
  
implementa&on/valida&on	
  of	
  a	
  	
  
good	
  travel	
  plan	
  is	
  the	
  	
  
COST	
  !!!	
  	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
The	
  process	
  of	
  booking	
  has	
  many	
  
advantages	
  as	
  compared	
  to	
  doing	
  it	
  
right	
  when	
  one	
  reaches	
  the	
  place.	
  
Once	
  validated	
  your	
  travel	
  plan	
  is,	
  the	
  next	
  step	
  that	
  comes	
  is:	
  
Booking	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
And	
  then	
  comes	
  the	
  best	
  and	
  most	
  awaited	
  part:	
  
Travel	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Traveling	
  not	
  only	
  relax	
  you,	
  it	
  also	
  teaches	
  travelers	
  about	
  
different	
  culture	
  and	
  tradi&ons.	
  
	
  
A	
  way	
  to	
  unwind	
  from	
  hec&c	
  schedule	
  and	
  give	
  some	
  &me	
  to	
  
spend	
  with	
  your	
  family	
  and	
  friends	
  	
  
The	
  point	
  being	
  :	
  	
  
One	
  cannot	
  take	
  the	
  risk	
  of	
  messing	
  this	
  up	
  a=er	
  all	
  the	
  long	
  planning	
  and	
  scheduling	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
We	
  are	
  living	
  in	
  &mes	
  when	
  people	
  
want	
  to	
  share	
  their	
  excitement	
  and	
  
adventure	
  with	
  their	
  friends	
  and	
  family	
  
specially	
  through	
  social	
  media.	
  	
  
This	
  is	
  where	
  one	
  needs	
  to	
  make	
  sure	
  that	
  what	
  a	
  
traveller	
  experiences	
  is	
  the	
  best	
  of	
  what	
  he	
  ever	
  had	
  
experienced.	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
WE	
  HELP	
  IN	
  IMPLEMENTING	
  THE	
  DISTRIBUTION	
  
STRATEGY	
  
Coordina'on	
  	
  
Industry	
  Partnership	
  
Encourage	
  beSer	
  briefing.	
  	
  
Develop	
  more	
  substan'al	
  (even	
  inves'ga've)	
  pieces.	
  	
  
	
  Tourism	
  Training	
  	
  
Open	
  out	
  travel	
  and	
  tourism	
  conceptually.	
  	
  
Use	
  tourism	
  to	
  bring	
  other	
  issues	
  to	
  life.	
  	
  
	
  
	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
We	
  can	
  help	
  you	
  build	
  
	
  
1.  Experien'al	
  Travel	
  Interests	
  
2.  Crea've	
  Travel	
  Interests	
  
3.  Adventure	
  Seeking	
  Travel	
  Interests	
  
4.  Seniors/Extended/Long	
  Stay	
  Tourism	
  
5.  Business	
  Related	
  Travel	
  	
  
6.  Cultural	
  and	
  Heritage	
  Tourism	
  Product	
  and	
  Experience	
  
Development	
  
7.  Nature-­‐Based	
  Product	
  and	
  Experience	
  Development	
  
8.  Community-­‐Based	
  Product	
  and	
  Experience	
  Development	
  
	
  
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
Reputation to overall gains
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  
Strategically	
  connected	
  with	
  clients,	
  engaging	
  and	
  involving	
  
them:	
  	
  
	
  
• How	
  to	
  get	
  closer	
  to	
  customers?	
  
• To	
  build	
  brand	
  awareness	
  and	
  enhance	
  loyalty?	
  
• To	
  posi'on	
  new	
  products	
  and	
  services	
  for	
  the	
  effec've	
  
market	
  penetra'on?	
  
• To	
  fulfill	
  what	
  customers	
  really	
  desire?	
  
Special&es	
  
	
  
Brand	
  Strategy,	
  business	
  entry	
  &	
  planning,	
  product	
  
development,	
  internet	
  marke'ng,	
  trade	
  distribu'on,	
  public	
  
private	
  partnerships,	
  sustainable	
  tourism	
  management	
  and	
  
investment	
  promo'on.	
  
Crafting, Operationalizing and
Implementing Growth
Strategies to maximize
opportunities in emerging
geographies;
experience as my strong
resource and capability
Sachin	
  Bansal	
  
Poten(al	
  voice	
  in	
  tourism	
  development	
  	
  
SACHIN	
  BANSAL-­‐	
  Chief	
  Explorer	
  
INDIA	
  :	
  +91	
  97111	
  90192	
  
	
  
sb@crea'ngdemand.org	
  
www.crea'ngdemand.org	
  
facebook.com/crea'ngdemand	
  
DELHI LONDON MELBOURNE NEW YORK ITALY
www.crea'ngdemand.org	
   Copyright	
  2013-­‐2014	
  	
  	
  	
  Presenta'on	
  by:	
  Sachin	
  Bansal	
  

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Act of Travelling

  • 1. Act of Travelling CREATE BRAND MARKET www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   poten&al   voice  in   tourism   development     BY     SACHIN  K  BANSAL   SB@CREATINGDEMAND.ORG  
  • 2. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Inspira(on   Travel  always  need  inspira(on,  something  that  mo(vates  you  to   go  somewhere.  There  are  many  factors  which  influence  one    or   inspire  one  to  travel  such  as:     1.  Romance   2.  Relaxa'on   3.  Family/friends   4.  Religion   5.  Death   6.  Honeymoon  educa'on   7.  Celebra'on   8.  Medical/health  work/job  requirement   Poten(al  voice  in  tourism  development    
  • 3. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Why  should  you  do  research     before  you  travel?   Gain  Knowledge  about  the  places  you  will  be  visi(ng   Poten(al  voice  in  tourism  development    
  • 4. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   PLANNING  ahead  for  your  travel  and   accommoda&on,  is  highly  advisable  because   the  last  thing  you  want  is  to  get  either  of   those  things  wrong.   Poten(al  voice  in  tourism  development    
  • 5. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   To  have  any  impact  a  travel  plan   must  be  backed  up  by  aDrac(ve,  easy   to  understand  detailed  travel   informa(on.     Poten(al  voice  in  tourism  development    
  • 6. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Benefits  of  Travel  Planning   Selec%ng  the  most  appropriate  %me  of  travel  by  considering  economic  and   tourism  purposes     Poten(al  voice  in  tourism  development    
  • 7. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Raise  organised  objec%ves  by  choosing  the  best  %me  for  travel  and  priori%zing   the  best  %me  for  trips   Benefits  of  Travel  Planning   Poten(al  voice  in  tourism  development    
  • 8. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Only  thing  that  can  come  in  between  the   implementa&on/valida&on  of  a     good  travel  plan  is  the     COST  !!!     Poten(al  voice  in  tourism  development    
  • 9. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   The  process  of  booking  has  many   advantages  as  compared  to  doing  it   right  when  one  reaches  the  place.   Once  validated  your  travel  plan  is,  the  next  step  that  comes  is:   Booking   Poten(al  voice  in  tourism  development    
  • 10. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   And  then  comes  the  best  and  most  awaited  part:   Travel   Poten(al  voice  in  tourism  development    
  • 11. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Traveling  not  only  relax  you,  it  also  teaches  travelers  about   different  culture  and  tradi&ons.     A  way  to  unwind  from  hec&c  schedule  and  give  some  &me  to   spend  with  your  family  and  friends     The  point  being  :     One  cannot  take  the  risk  of  messing  this  up  a=er  all  the  long  planning  and  scheduling   Poten(al  voice  in  tourism  development    
  • 12. www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   We  are  living  in  &mes  when  people   want  to  share  their  excitement  and   adventure  with  their  friends  and  family   specially  through  social  media.     This  is  where  one  needs  to  make  sure  that  what  a   traveller  experiences  is  the  best  of  what  he  ever  had   experienced.   Poten(al  voice  in  tourism  development    
  • 13. WE  HELP  IN  IMPLEMENTING  THE  DISTRIBUTION   STRATEGY   Coordina'on     Industry  Partnership   Encourage  beSer  briefing.     Develop  more  substan'al  (even  inves'ga've)  pieces.      Tourism  Training     Open  out  travel  and  tourism  conceptually.     Use  tourism  to  bring  other  issues  to  life.         www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Poten(al  voice  in  tourism  development    
  • 14. We  can  help  you  build     1.  Experien'al  Travel  Interests   2.  Crea've  Travel  Interests   3.  Adventure  Seeking  Travel  Interests   4.  Seniors/Extended/Long  Stay  Tourism   5.  Business  Related  Travel     6.  Cultural  and  Heritage  Tourism  Product  and  Experience   Development   7.  Nature-­‐Based  Product  and  Experience  Development   8.  Community-­‐Based  Product  and  Experience  Development     www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Poten(al  voice  in  tourism  development    
  • 15. Reputation to overall gains www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal   Strategically  connected  with  clients,  engaging  and  involving   them:       • How  to  get  closer  to  customers?   • To  build  brand  awareness  and  enhance  loyalty?   • To  posi'on  new  products  and  services  for  the  effec've   market  penetra'on?   • To  fulfill  what  customers  really  desire?   Special&es     Brand  Strategy,  business  entry  &  planning,  product   development,  internet  marke'ng,  trade  distribu'on,  public   private  partnerships,  sustainable  tourism  management  and   investment  promo'on.   Crafting, Operationalizing and Implementing Growth Strategies to maximize opportunities in emerging geographies; experience as my strong resource and capability Sachin  Bansal   Poten(al  voice  in  tourism  development    
  • 16. SACHIN  BANSAL-­‐  Chief  Explorer   INDIA  :  +91  97111  90192     sb@crea'ngdemand.org   www.crea'ngdemand.org   facebook.com/crea'ngdemand   DELHI LONDON MELBOURNE NEW YORK ITALY www.crea'ngdemand.org   Copyright  2013-­‐2014        Presenta'on  by:  Sachin  Bansal