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Monday 20 May 2013
Monday 20 May 2013
ENTERTAINING
INFORMATIVE
BRANDED
INTERNETVIDEOS
WHY INTERNET VIDEOS ?
Average visitors spend 6 minutes on sites with video & 60 seconds on text-only sites
Monday 20 May 2013
ENTERTAINING
INFORMATIVE
BRANDED
INTERNETVIDEOS
WHY INTERNET VIDEOS ?
Visitors who see your product videos are 85% more likely to buy your product
Monday 20 May 2013
ENTERTAINING
INFORMATIVE
BRANDED
INTERNETVIDEOS
WHY INTERNET VIDEOS ?
50% people who watch a quality video will do what the video asks them to do
Monday 20 May 2013
ENTERTAINING
INFORMATIVE
BRANDED
INTERNETVIDEOS
WHY INTERNET VIDEOS ?
93% people visiting your website expect to see some type of video on it.
Monday 20 May 2013
ENTERTAINING
INFORMATIVE
BRANDED
INTERNETVIDEOS
WHAT WE HAVE TO OFFER
Monday 20 May 2013
ATTRACT ATTENTION
BUILD BRANDVISIBILITY
With proper optimization, video increases the chance of a front-page-Google result by 53x.
(Forrester, Jan 2010)
HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
Monday 20 May 2013
START CONVERSATIONS
ADD A PERSONAL TOUCH
Approximately 50% of people who watch a “quality” video will take whatever action that
video asks them to do.
HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
Monday 20 May 2013
HAVE IMPACT
SPEND MORE TIME
The average length of time spent by every visitor on text-only sites is 60 seconds
and the time spent on sites with video? It’s 6 minutes. Talk about being glued.
HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
Monday 20 May 2013
GENERATE SALES
EASY SALES PITCH
Visitors who view product videos are 85% more likely to buy than visitors who do not.
(Internet Retailer, April 2010)
HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
Monday 20 May 2013
INCREASEVISITORS
CUSTOMER BASE
Video results appear in about 70% of the top 100 listings, the type of content most often displayed
in universal or blended search results.
(MarketingWeek, 2011)
HOW WEB VIDEO CONTENT CAN
HELP YOUR COMPANY?
Monday 20 May 2013
VideosVideos
Corporate videos
Viral videos
Feedback videos
Youtube videos
Product videos
Review
videos
Dem
onstration
videos
How-to
videos
Monday 20 May 2013
Makemytrip.com’s latest viral video promoting
it’s Bus booking services.
A promotional video for the NGO -
Naandi Foundation
OUR CLIENTS
Grehelakshmi magazine’s coverpage photoshoot
brought alive with a video that engages it’s reader
A corporate video highlighting the benefits of
their upcoming launch ‘Atlas’
Career guidance videos for Eduignite to help students.
http://www.youtube.com/watch?v=C6yyH5SlHbw
http://www.youtube.com/watch?v=49TQzcvsvLQ
http://www.youtube.com/watch?v=bGM2dfknp4c
http://www.youtube.com/watch?v=GIrncdWNhH4
http://www.youtube.com/watch?v=EEoF-cnXbEs
Monday 20 May 2013
Productions for Bharat Matrimony TV to engage
in consumer conversations
Film commemorating
125 years of The Daly College
Manage & MaintainYoutube Channel for
AutoX Magazine
OUR CLIENTS
MyMobileTV showcases Phone Reviews, launches &
celeb’ interviews with over 50,000 views/month
Employee Motivation video for Sayaji group
employees
http://www.youtube.com/watch?v=u042fAreSpo
http://www.youtube.com/watch?v=eMgG2Y94nFI
http://www.youtube.com/watch?v=CdhYifksixI
http://www.youtube.com/watch?v=E2lMQ8mVEnY
http://www.youtube.com/watch?v=8phxdDSDnDo
Monday 20 May 2013
THANK YOU
www.creativeconnect.co
Monday 20 May 2013

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Creative Connect

  • 3. ENTERTAINING INFORMATIVE BRANDED INTERNETVIDEOS WHY INTERNET VIDEOS ? Average visitors spend 6 minutes on sites with video & 60 seconds on text-only sites Monday 20 May 2013
  • 4. ENTERTAINING INFORMATIVE BRANDED INTERNETVIDEOS WHY INTERNET VIDEOS ? Visitors who see your product videos are 85% more likely to buy your product Monday 20 May 2013
  • 5. ENTERTAINING INFORMATIVE BRANDED INTERNETVIDEOS WHY INTERNET VIDEOS ? 50% people who watch a quality video will do what the video asks them to do Monday 20 May 2013
  • 6. ENTERTAINING INFORMATIVE BRANDED INTERNETVIDEOS WHY INTERNET VIDEOS ? 93% people visiting your website expect to see some type of video on it. Monday 20 May 2013
  • 8. ATTRACT ATTENTION BUILD BRANDVISIBILITY With proper optimization, video increases the chance of a front-page-Google result by 53x. (Forrester, Jan 2010) HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY? Monday 20 May 2013
  • 9. START CONVERSATIONS ADD A PERSONAL TOUCH Approximately 50% of people who watch a “quality” video will take whatever action that video asks them to do. HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY? Monday 20 May 2013
  • 10. HAVE IMPACT SPEND MORE TIME The average length of time spent by every visitor on text-only sites is 60 seconds and the time spent on sites with video? It’s 6 minutes. Talk about being glued. HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY? Monday 20 May 2013
  • 11. GENERATE SALES EASY SALES PITCH Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010) HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY? Monday 20 May 2013
  • 12. INCREASEVISITORS CUSTOMER BASE Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (MarketingWeek, 2011) HOW WEB VIDEO CONTENT CAN HELP YOUR COMPANY? Monday 20 May 2013
  • 13. VideosVideos Corporate videos Viral videos Feedback videos Youtube videos Product videos Review videos Dem onstration videos How-to videos Monday 20 May 2013
  • 14. Makemytrip.com’s latest viral video promoting it’s Bus booking services. A promotional video for the NGO - Naandi Foundation OUR CLIENTS Grehelakshmi magazine’s coverpage photoshoot brought alive with a video that engages it’s reader A corporate video highlighting the benefits of their upcoming launch ‘Atlas’ Career guidance videos for Eduignite to help students. http://www.youtube.com/watch?v=C6yyH5SlHbw http://www.youtube.com/watch?v=49TQzcvsvLQ http://www.youtube.com/watch?v=bGM2dfknp4c http://www.youtube.com/watch?v=GIrncdWNhH4 http://www.youtube.com/watch?v=EEoF-cnXbEs Monday 20 May 2013
  • 15. Productions for Bharat Matrimony TV to engage in consumer conversations Film commemorating 125 years of The Daly College Manage & MaintainYoutube Channel for AutoX Magazine OUR CLIENTS MyMobileTV showcases Phone Reviews, launches & celeb’ interviews with over 50,000 views/month Employee Motivation video for Sayaji group employees http://www.youtube.com/watch?v=u042fAreSpo http://www.youtube.com/watch?v=eMgG2Y94nFI http://www.youtube.com/watch?v=CdhYifksixI http://www.youtube.com/watch?v=E2lMQ8mVEnY http://www.youtube.com/watch?v=8phxdDSDnDo Monday 20 May 2013