The new Recruitment Agency enters the highly competitive market. The clients of employment agencies are not loyal, and they prefer the price competition. The new agency has to promote its services, and it has to utilize the most promising promotion channels, as it build the strong brand name on the job market.

1. How to promote
the New Recruitment
Agency
CREATIVE HRM
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2. Recruitment Agency
What the Recruitment Agency faces:
– The most common business for the former HR Professionals
– Highly competitive area
– Clients are not too loyal, new entrant to the market can grow big quickly
and disappear within few months
– Difficult to differentiate from competitors
– Most agencies need to specialize and find their recruitment market
niche
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3. Promotion of
New Recruitment Agency
CREATIVE HRM
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4. Common Promotion
Channels
1.Networking
2.Job Boards
3.Targeted Internet Advertisement
4.Social Media
5.HR Conferences
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5. Networking
How can networking help to promote the new recruitment agency?
– Former colleagues are the best marketing tool; they can be the first
satisfied customers, and they can recommend the services of the new
recruitment agency to their friends
– The network can source the new agency with vacancies, and the
network can recommend the attractive talents for interesting job
vacancies
– The network provides the honest and instant feedback; it helps to
implement changes and improvements
– The network provides useful tips and observes the competition on the
job market
– Many vacancies can be explored just by using the network
– The network trusts the new recruitment agency; your friends trust you
as the business owner
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6. Using the Job Boards
Job Boards: Massive opportunity for the promotion of the
recruitment agency
– Most people start the search for the new job by surfing the job boards
– Job Boards allow the custom layout of the job advertisement
– Job Boards allow backlinks to the website of the recruitment agency
– The agency has to engage visitors coming from job boards, and has to
offer similar job vacancies (accountants should see job offers for junior
financial analysts, etc.)
– The agency has to invest into the development of the attractive logo and
the intuitive website; it has to allow to reach the most important content
within two clicks
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7. Targeted Internet
Advertisement
Google Adwords brings highly targeted audience:
– Google Adwords allow the effective and cheap advertisement of job
vacancies
– Recruitment agency can promote its social media networks using
targeted advertisement
– Google Adwords cannot be used for the building of the brand name of
the agency, but it can attract job applicants
– The recruitment specialist has to identify the right keywords and has to
optimize the advertisement
– Agency pays per click and it has to monitor the conversion rate (clicks
versus applications)
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8. Social Media: The most
promising for agency
LinkedIn:
– Highly interactive social media for recruitment agencies
– Recruitment Agency can engage its employees in different groups and it
can contribute to discussions
– Recruitment Agency should not promote itself aggressively
Twitter:
– Slow social media which builds strong and engaged communities around
different topics
– Recruitment Agency can use its specialties and it can contribute to
communities
– Twitter works as the best tool for recommending young talented job
applicants
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9. HR Conferences
HR Conferences build the strong brand name:
– The recruitment agency has the opportunity to present its professional
staff, its recruitment methodology and recruitment channels employed to
find the best job candidate
– The agency can demonstrate its deep knowledge of the local job
market, and the best local recruitment channels
– The agency can connect the presence at the HR conference with its
network of satisfied clients
– Informal talks with potential clients are more valued, if the satisfied
customers acts as the confirmation
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10. Thank You
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