7. “ You’ve spent the day on
the Internet — but not
on the Web. ”
“The Web Is Dead. Long Live the Internet”
By Chris Anderson and Michael Wolff
Wired, August 2010
8. Connectivity Today
23% of all
FB users Google
are 2x searches
more active come from
on mobile mobile
Netflix, on More Kindle
100 ebooks than
devices paperbacks!
14. ROI? Biz Model?
%
50
37.5
25
12.5
0
Symbian Blackberry Apple Microsoft Google Other
Market share App download and usage
Gartner Q1 2010: Market Share
AdMob Operating System Share, May 2010
19. “ We're seeing a dramatic shift
in the way business is done
towards more transparency,
more collaboration, more
democracy, and ultimately
more value.
”
– Alex Bogusky, Founding Insurgent, FearLess Cottage
29. “
...consumers are surrounding
themselves with the people and
information that helps them
make better decisions thanks to
social networks such as
Facebook, Twitter, and YouTube.
Their attention is focused in
new paradigms and away from
traditional media.... ”
– Brian Solis, Social Media Evangelist
30. Customers are more empowered than ever before.
Some believe we are on the verge a customer revolution.
31. They’re not just customers, they
can be your biggest advocates!
Source: Harvard Business Review
32. EMER
GING
Custo MIND
mers SET
your b increa
rand v se
alue.
“ Tell me and I'll forget;
show me and I may remember;
involve me and I'll understand. ”
– Chinese Proverb
33. EMER
GING
Custo MIND
mers SET
your b increa
rand v se
alue.
“ Tell me and I'll forget;
show me and I may remember;
involve me and I'll make it better. ”
– Chinese Proverb? Wikipedia’d?
52. Key Take-Aways
Be Relevant.
Be Engaged – Mobile & social
will help you listen, learn and
engage with your customers.
Be Fearless – Empowerment
can be a mutual benefit.