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Engagement
Plan UX IT’S NOT ALL
         ABOUT THE USER
         Brought to you by Liljedal & Ivmark
H i! I’m
Engagement
@anders   lilje dal


Plan
Hi!
Engagement
         I’m Ali


Plan
UX
Engagement
IT’S NOT ALL
Plan
ABOUT THE
USER
BUILDING FLUID
CUSTOMER
Engagement
EXPERIENCES THEY
CAN EMBRACE,
Plan
INFLUENCE AND
RECOMMEND
             © Creuna 2011   6
AND DEVELOPING
Engagement
PROGRESSIVE AND
RESPONSIVE
Plan
BUSINESS PLANS

             © Creuna 2011   7
Engagement
Plan
Engagement
WHAT IS
Plan
CX?
CX
Engagement
IT’S MORE THAN SIMPLY
A CUSTOMER’S SINGLE
Plan EXPERIENCE
BRAND
OVER TIME....
CX
Engagement
IT’S MORE THAN THE
SUM OF ALL THEIR
Plan
EXPERIENCES COMBINED
ACROSS A SINGLE BRAND...
CX
Engagement
IT IS IN FACT THE BASIS
FOR BUILDING YOUR
Plan IN A MORE
BUSINESS
RELEVANT, RESPONSIVE
AND COMPETITIVE WAY
Engagement
Plan
EVOLVING THE
CUSTOMER
Engagement
EXPERIENCE IS
Plan
FUNDAMENTAL
TO BUSINESS
DEVELOPMENT
ENGAGEMENT PLAN

 Engagement
 Plan
AWARENESS   ADOPTION   ADVOCACY              LOYALTY




                                  © Creuna 2011   15
ENGAGEMENT PLAN

  Engagement
  Plan
AWARENESS   ADOPTION   ADVOCACY              LOYALTY




                                  © Creuna 2011   16
Engagement
   ADOPTION
Plan

              © Creuna 2011   17
M ak e
               easy a it
             compe nd
                      lling
ADOPTION      to a d o
                       pt!


DEVELOP IN A
Engagement
MANNER THAT IS
Plan
RELEVANT AND
ACCESSIBLE

                 © Creuna 2011   18
M ak e
                easy t it
              spread o
                      the
ADVOCACY        word!


INTEGRATE KEY
Engagement
MARKETING
Plan
OPPORTUNITIES
INTO THE PRODUCT

               © Creuna 2011   19
Give
                 them
              somet
                    hing
               to rav
LOYALTY        about e
                     !

BUILD IN CUSTOMER
Engagement
INCENTIVES, DEALS
Plan
AND REWARDS


               © Creuna 2011   20
Praise
                them
               y o u w lik e
              want pould
AWARENESS             r
              in retu aise
                       rn!


USE YOUR EXISTING
Engagement
CUSTOMERS TO
Plan NEW ONES
RECRUIT


                © Creuna 2011   21
BAKE IT IN! SYNCHRONIZE YOUR
  ACTIVITIES WITH YOUR SERVICES



 Engagement
 Plan
AWARENESS   ADOPTION   ADVOCACY              LOYALTY




                                  © Creuna 2011   22
LISTEN TO YOUR CUSTOMERS,
  THEY’RE YOUR GREATEST ASSET



 Engagement
 Plan
AWARENESS   ADOPTION   ADVOCACY              LOYALTY




                                  © Creuna 2011   23
TRACK, MONITOR
Engagement
AND MEASURE
Plan THE WAY...
ALONG

             © Creuna 2011   24
TO INCREASE
Engagement
CUSTOMER AND
Plan
BUSINESS VALUE

             © Creuna 2011   25
Engagement IN
IT’S ALL GOOD
Plan
THEORY!
AMAZON

 Engagement
 Plan
AWARENESS   ADOPTION   ADVOCACY              LOYALTY




                                  © Creuna 2011   27
AMAZON / ADOPTION



Engagement
Plan
AMAZON / ADVOCACY



Engagement
Plan
AMAZON / LOYALTY



Engagement
Plan
AMAZON / AWARENESS



Engagement
Plan
NETFLIX vs BLOCKBUSTER



Engagement
Plan
NETFLIX

 Engagement
   Get people
    talking
                       Be everywhere     Has everything




 Plan
AWARENESS          ADOPTION                ADVOCACY                  LOYALTY


                Recommendations        Experience              Be nice...




                                                          © Creuna 2011   33
DROPBOX vs YOUR CONSCIENCE



Engagement
Plan
DROPBOX

  Engagement
 Don’t pay for it      Magic
                                   Recruit




  Plan
AWARENESS           ADOPTION   ADVOCACY                 LOYALTY



                               Sharing                Listen




                                             © Creuna 2011   35
BANK SIMPLE vs CORP BANKING



Engagement
Plan
BANK SIMPLE

 Engagement     Spread         No bank-terms




 Plan
AWARENESS   ADOPTION          ADVOCACY                    LOYALTY

                                            Real people,
            Mobile first   Look good       quick answers




                                               © Creuna 2011   37
SUMMARY

 Engagement
 Plan
AWARENESS   ADOPTION   ADVOCACY              LOYALTY




                                  © Creuna 2011   38
Engagement
INVOLVING YOUR CUSTOMER
IS ALWAYS SMART, DESIGNING
Plan
YOUR SERVICES FOR THEM –
VITAL
KEY TAKE-AWAYS
Engagement
ENGAGE YOUR CUSTOMERS

Plan
CHALLENGE THE NORM

BE PREPARED TO LEARN
AS YOU GROW
Thanks!
anders.liljedal@creuna.se
  ali.ivmark@creuna.se

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Frukostseminarium 2011 - User Experience