Más contenido relacionado
Similar a Frukostseminarium 2011 - User Experience (20)
Más de Creuna Sverige (20)
Frukostseminarium 2011 - User Experience
- 12. CX
Engagement
IT IS IN FACT THE BASIS
FOR BUILDING YOUR
Plan IN A MORE
BUSINESS
RELEVANT, RESPONSIVE
AND COMPETITIVE WAY
- 16. ENGAGEMENT PLAN
Engagement
Plan
AWARENESS ADOPTION ADVOCACY LOYALTY
© Creuna 2011 16
- 18. M ak e
easy a it
compe nd
lling
ADOPTION to a d o
pt!
DEVELOP IN A
Engagement
MANNER THAT IS
Plan
RELEVANT AND
ACCESSIBLE
© Creuna 2011 18
- 19. M ak e
easy t it
spread o
the
ADVOCACY word!
INTEGRATE KEY
Engagement
MARKETING
Plan
OPPORTUNITIES
INTO THE PRODUCT
© Creuna 2011 19
- 20. Give
them
somet
hing
to rav
LOYALTY about e
!
BUILD IN CUSTOMER
Engagement
INCENTIVES, DEALS
Plan
AND REWARDS
© Creuna 2011 20
- 21. Praise
them
y o u w lik e
want pould
AWARENESS r
in retu aise
rn!
USE YOUR EXISTING
Engagement
CUSTOMERS TO
Plan NEW ONES
RECRUIT
© Creuna 2011 21
- 22. BAKE IT IN! SYNCHRONIZE YOUR
ACTIVITIES WITH YOUR SERVICES
Engagement
Plan
AWARENESS ADOPTION ADVOCACY LOYALTY
© Creuna 2011 22
- 23. LISTEN TO YOUR CUSTOMERS,
THEY’RE YOUR GREATEST ASSET
Engagement
Plan
AWARENESS ADOPTION ADVOCACY LOYALTY
© Creuna 2011 23
- 33. NETFLIX
Engagement
Get people
talking
Be everywhere Has everything
Plan
AWARENESS ADOPTION ADVOCACY LOYALTY
Recommendations Experience Be nice...
© Creuna 2011 33
- 35. DROPBOX
Engagement
Don’t pay for it Magic
Recruit
Plan
AWARENESS ADOPTION ADVOCACY LOYALTY
Sharing Listen
© Creuna 2011 35
- 37. BANK SIMPLE
Engagement Spread No bank-terms
Plan
AWARENESS ADOPTION ADVOCACY LOYALTY
Real people,
Mobile first Look good quick answers
© Creuna 2011 37