My deck for the seminar held in Bocconi in November 2014 and in May 2015 on personal branding and how to improve your LinkedIn profile + find your dream job
Rock your LinkedIn profile and land your dream job
1. Recruitment 2.0 is now!
Rock your LinkedIn profile
and land your dream job
2. • What is personal branding and why is
important
• Key elements of a strong personal brand
• Why LinkedIn? What is it and how can it help
students like you?
• Rock your profile and land your dream job
Todays’ Agenda
3. Let’s get to know each other!
Graduated in philosophy in 2011
Living in Ireland since then
Working at LinkedIn since 2012, consulting
companies with hiring and employer
brand needs on how to communicate
effectively to LinkedIn members
Do you have a Twitter profile?
Do you have a LinkedIn profile?
How often do you post on Facebook?
How many accounts do you follow on Twitter?
How many contacts do you have on LinkedIn?
Have you ever tried to look for jobs on LinkedIn?
5. «Personal Branding describes the process by which
individuals and enterpreneurs differentiate themsevlees and
stand out from the crowd by identifying and
articulating their unique value proposition»
«In this way, individuals can enhance their recognition as experts in
their fields, establish reputation and
credibility, advance their careers and build self-
confidence»
- Dan Schwabel, Me 2.0
7. «It’s over. No more vertical. No more ladder.
That’s not how the careers work anymore. Linearity
is out. A career is now a checkerboard. Or even a
maze. It’s full of moves that goes sideways, forward,
forward, slide on the diagonal…
A career is a portfolio of projects that teach you new skills,
gain you new expertise, develop new capabilities, grow
your colleague set, and constantly reinvent
you as a brand»
- Tom Peters, Fast Company article
29. A platform, a purpose
Who am I as a
person
Ways of sharing
life experiences
and belonging
to a tribe
Friends based
activities
Social Professional
Broadcast
Who I am as a
professional
Highlighting my
experiences and
career
aspirations
Professional
activities
This is what I am
thinking
My voice to the
world
Without any
context other
than what I
choose
45. Develop your network: Connect with people you
know and send invitations to new people you meet
46. 5 things you should do in the next 24 hours
Enhance your personal profile & brand - Fill in your
employment history, education and experiences
Add your classmates, colleagues, professors and friends
Add a photo – it’s harder to forget a face!
Add a public url – ie.linkedin.com/in/cristinaarbini
Visit https://students.linkedin.com/
Notas del editor
Welcome!
Che studi ho fatto, cosa faccio a linkedin
Perché sono qui
With regard to our customers, we’re changing the way companies:
1. Hire
2. Market
3. Sell
4. All built on a scalable sub/payments platform
With regard to our customers, we’re changing the way companies:
1. Hire
2. Market
3. Sell
4. All built on a scalable sub/payments platform
Progression is way we use the web to and example of how we ingest content
- In th 90’s – SHOULD you have a presence online?
What is the social media phenomenon?
Very simply put it’s the radical shift that took place when it’s now billions of people who can very easily publish and share content themselves, rather than just thousands of formal entities – organizations or brands - broadcasting their view of the world.
Today, anyone can express themselves. And the virality takes care of distributing the good content (or ignoring the bad).
140 characters or less do the trick. So does checking a star to rate a movie, writing a comment on a friend’s photo or “liking” a status update on Facebook.
So Social Media is:
The Unleashing the creation of a LOT of content by billions rather than thousands
More and more people creating more and more profiles of all sorts (your profile on YouTube, Yelp, Netflix, Facebook, etc.) attached to that content
The spreading of that content virally through sharing tools
Social Networks are a subset:
Starts with a profile
layer in what we call a social graph: i.e. 1-to-1 relationships (friends or connections), which help define how you share, who you follow
and then content creation that is usually tied to a profile
As you can see, it has become a very noisy space with an amazing number of options – but one that is more used than traditional media outlets: gen Y spends much more time of FB than on sites like the NY Times.
This is how we now discover breaking news, hear what products are great / suck, what cool band is coming to town, where you should be working, and who is that person that you just stumbled upon.
You simply can’t ignore it in your recruitment and branding strategy today. You should at the very least monitor what communities are saying about your company / your brands.
Think about it: who do you trust more to find out if a job at company X is a good one for you?
The job description and company site?
Employees of that company who work in a similar role?
Someone you know who works there and can give you the inside scoop?
So with the size of that audience, all the different sites, their different purposes, how do you identify the best candidates, in a more professional context? How do you build a brand in a world where it’s not brands talking to people, but people talking to other people about brands?
[ALTERNATIVE]
Same thing for a restaurant:
The reviews of customers on Zagat?
- the reviews of someone you trust?
THAT is the shift: the last 2 have become abundant.
We’ll cover three things today…
On LinkedIn, you find professionals and professionals only.
And professionals acting professionally, showing their professional side. Only.
Not their dogs, not their moods. But their experience, their professional insights.
They’re not playing games, not sharing rants.
You can think of Facebook and Social Networks as the backyard BBQ or the pool party (for family or friends)
You can think of LinkedIn as a business lunch.
David is trying to figure out what he should do after graduation…
Once David has identified an area of interest, he can start to look for specific jobs. LinkedIn has lots just for students from all the top companies!
He can start by filtering jobs by his desired industry. Then, by entry level. And now he’s got a great list of firms hiring students in his area.
Lastly, make sure to get your existing network online!