1. Top 3 Marketing Predictions for 2015 Glenn Gow CEO of Crimson Marketing 2. “ We will see the emergence of the left-brained CMO 3. We will see the emergence of the left-brained CMO. According to Duke University, CMOs are feeling tremendous pressure to prove the value of marketing. CMOs will start to succeed or fail based on their ability to embrace big data and marketing technology. Left-brained CMOs will have to work closely with data scientists and CIOs. CMOs that stay exclusively right-brained will start to lose their jobs. 4. “ Marketers will get ‘indigestion’ from too much technology 5. Marketers will get ‘indigestion’ from too much technology. Marketers will find between 10 and 20 software solutions in their marketing technology stack. CMOs will realize they’re greatly underutilizing their software and not getting the value that they expect. The focus needs to shift to assessing how the software they already have can support the overall marketing strategy. 6. Predictive Analytics will be HOT. Predictive analytics is about taking the information you already have about your customers and determining what make them great customers. Insightful data helps show so you what’s important to your target audiences and how to appeal to them. As an example, a B2B sales group within Staples now uses predictive analytics to better sell office supplies to small businesses.

1.  Top 3 Marketing Predictions for 2015
Glenn Gow
CEO of Crimson Marketing

2. “ We will see the emergence of
the left-brained CMO
1

3. We will see the emergence of the left-brained
CMO
 According to Duke University,
CMOs are feeling tremendous
pressure to prove the value of
marketing.
 CMOs will start to succeed or fail
based on their ability to embrace
big data and marketing technology.
 Left-brained CMOs will have to
work closely with data scientists
and CIOs.
 CMOs that stay exclusively right-brained
will start to lose their jobs.
1

4. “ Marketers will get ‘indigestion’
from too much technology
2

5. Marketers will get ‘indigestion’ from too
much technology
 Marketers will find between 10 and
20 software solutions in their
marketing technology stack.
 CMOs will realize they’re greatly
underutilizing their software and not
getting the value that they expect.
 The focus needs to shift to assessing
how the software they already have
can support the overall marketing
strategy.
2

6. 3
“ Predictive Analytics will be HOT

7. Predictive Analytics will be HOT
 Predictive analytics is about taking the
information you already have about
your customers and determining what
make them great customers.
 Insightful data helps show so you
what’s important to your target
audiences and how to appeal to them.
 As an example, a B2B sales group
within Staples now uses predictive
analytics to better sell office supplies
to small businesses.
3

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