Marketing digital

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El documento habla sobre las 4 P's del marketing digital: personalización, participación, predicciones y personas. La personalización se refiere a satisfacer las necesidades individuales del usuario de manera personalizada. La participación significa que la audiencia pasa de ser pasiva a activa al dar opinión a través de plataformas digitales. Las predicciones se refieren a optimizar los mensajes de acuerdo a factores cuantitativos para detectar tendencias.

Marketing

2
4
P´s
PERSONALIZACIÓN
PARTICIPACIÓN
PREDICCIONES
PERSONAS

SATISFACER LAS NECESIDADES
INDIVIDUALES DEL USUARIO DE UNA
MANERA PERSONALIZADA,
ADECUARSE A LOS CAMBIOS Y
EXIGENCIAS CONCRETAS DE LA
AUDIENCIA OBJETIVO, QUE SE
CONVIERTE EN GANAR-GANAR

2.
PARTICIPACIÓN
LA AUDIENCIA PASA DE
SER PASIVA A SER
ACTIVA, DAN OPINIÓN A
TRAVÉS DE
PLATAFORMAS
DIGITALES

7
3.
PEER TO PEER
TUS PROPIAS
COMUNIDADES SON
EMBAJADORAS DE TU
MARCA

9
4.
PREDICCIONES
OPTIMIZAR LOS MENSAJES
DE LA AUDIENCIA ONLINE
DE ACUERDO A FACTORES
CUANTITATIVOS PARA
DETECTAR
HERRRAMIENTAS DE
MONITORIZACIÓN

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