Heather Blanchard's presentation at the Public Health Preparedness Conference on February 25, 2011. For more information about the conference click here: http://www.phprep.org/

1. Breaking Down Myths and Empowering Everyday Opportunities
Use of Social Media (and Technologies), Everyday & in Crisis
Presented by
Heather Blanchard
Chief Evangelist, Co-Founder
CrisisCommons
February 25, 2011
Atlanta, Georgia

2. Myths
• Social Media is a PIO
Responsibility
• You Can’t Trust the Public
• If it’s not “verified” data, it can’t
be used

3. What You Can Expect
• Connectivity
• Information Overload
(i.e. lack of filters)
• Maps, maps & maps
• Shortcodes
• The “Unaffiliated” - New
Actors, Diaspora
• iReporting

4. Examples
• 2011 Midwest Blizzard
• Crowdmap
• 311/CERT
• Before the hospital
• 2010 East Coast Snow
• Cory Booker
• Connecting the Resource

5. Source Your Crowd
• Trusted Agencies
• Affiliated Agencies
• Public

6. Everyday Opportunities
“You have to be in it to win it.”
• Public Events (Concerts,
Sporting Events)
• Friday Rush Hour
• Potholes
• Community Programs for
Open Data

7. Building Capacity
• Affiliate the
Unaffiliated
• Resource Mapping
• Dialogue, Immersion
- Connect the dots

8. Learning From NASA
• Being friends with the public
• Give access to the evangelists
• Be human, be relevant, be there
• Proactive, proactive, proactive
• Data, data, data

10. Heather Blanchard
Co Founder, CrisisCommons
www.crisiscommons.org
Friend me on FB
Twitter/Skype: @poplifegirl
heather@crisiscommons.org
703.593.3823