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SHORTLIST PRESS CRISTAL (WORLDWIDE)
1. Food / Drink
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

726-1

Big Mac

Core

Mcdonald's

TBWAPARIS

France

726-2

Cheese Burger

Core

Mcdonald's

TBWAPARIS

France

726-3

Filet-O-Fish

Core

Mcdonald's

TBWAPARIS

France

726-4

French Fries

Core

Mcdonald's

TBWAPARIS

France

762-5

Sundae

Core

Mcdonald's

TBWAPARIS

France

748-2

All Day Long

All Day Long

Barilla

Herezie

France

845-2

Cutting The Pocket

McDonald's

Leo Burnett Istanbul

Turkey

769-9

Gazelle

MARS

AMVBBDO

UK

845-1

The Head

Cutting The Pocket
Big Cat Little Cat Press
Campaign (12.00 pm to
Value Lunch

McDonald's

Leo Burnett Istanbul

Turkey

Asia Pacific Breweries Singapore / DIAGEO

BBDO SINGAPORE PTE LTD

Singapore

903-1

15.00 pm) Promotion

Pool

Made Of More

2. Automotive / Motorbike / Transport
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

666-4

Boat

Trailers

JEEP

Leo Burnett France

France

666-5

Bike

Trailers

JEEP

Leo Burnett France

France

666-6

Horse

Trailers

JEEP

Leo Burnett France

France

4. Service Activity (except financial service)
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

737-1

50 Banknote

Banknotes

Leroy Merlin

Leo Burnett Moscow

Russia

737-2

100 Banknote

Banknotes

Leroy Merlin

Leo Burnett Moscow

Russia

737-3

500 Banknote

Banknotes

Leroy Merlin

Leo Burnett Moscow

Russia
5. NGO / Great Cause / Charity / Public Interest Campaign
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country
Mozambiq
ue
Mozambiq

35-4

False Promisses

Football

Instituto Criança Nosso Futuro

DDB MOZAMBIQUE

35-5

False Promisses

Gift

Instituto Criança Nosso Futuro

DDB MOZAMBIQUE

35-6

False Promisses

School

Instituto Criança Nosso Futuro

DDB MOZAMBIQUE

41-10

Girl Hub Advocacy Campaign

Speechless

Nike Foundation

DDB Lagos

ue
Mozambiq
ue
Nigeria

541-11 LEBANON

One Colour

UNIC-BEIRUT

TBWARAAD

UAE

541-12 SYRIA

One Colour

UNIC-BEIRUT

TBWARAAD

UAE

541-17 PALESTINE

One Colour

UNIC-BEIRUT

TBWARAAD

UAE

734-1

USA Flag

Flag of the refugees

Accem

DRAFTFCB

Spain

734-3

UK Flag

Flag of the refugees

Accem

DRAFTFCB

Spain

734-4

Zimbabwe Flag

Flag of the refugees

Accem

DRAFTFCB

Spain

748-1

THE GIRL

THE HAND

INNOCENCE EN DANGER

Herezie

France

I wish my son had cancer

Harrison's Fund

ais London

UK

885-28 I wish my son had cancer

6. Leisure (Tourism, Sport, Games)
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

677-5

Cocktails

Turn your luck around

La Française des jeux

BETC

France

677-6

Aloha

Turn your luck around

La Française des jeux

BETC

France

677-7

Sunset

Turn your luck around

La Française des jeux

BETC

France

7. Media
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

486-55 MJ

Making Music

Virgin Radio

Leo Burnett Beirut

Lebanon

486-56 Police

Making Music

Virgin Radio

Leo Burnett Beirut

Lebanon

486-57 Nirvana

Making Music

Virgin Radio

Leo Burnett Beirut

Lebanon

810-10 Thunderstorm

Reality vs Fiction

National Geographic

DDB Paris

France

810-11 Forest

Reality vs Fiction

National Geographic

DDB Paris

France

810-9

Lion

Reality vs Fiction

National Geographic

DDB Paris

France

951-1

Open Radio

Music of the People

Open Radio / Açık Radyo

Havas Worldwide Istanbul

Turkey
8. Home / Clothing / Accessories
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

927-2

Lumberjack 1

Thin Men

Stihl

Publicis Brussels

Belgium

927-5

Lumberjack 2

Thin Men

Stihl

Publicis Brussels

Belgium

927-6

Lumberjack 3

Thin Men

Stihl

Publicis Brussels

Belgium

941-3

Chocolate Milk

Solution

Unilever

Lowe Singapore

Singapore

941-4

Ketchup

Solution

Unilever

Lowe Singapore

Singapore

942-4

Pig

Clingy Animals

Unilever

Lowe, Thailand

Thailand

942-5

Lamb

Clingy Animals

Unilever

Lowe, Thailand

Thailand

942-6

Cow

Clingy Animals

Unilever

Lowe, Thailand

Thailand

9. Beauty / Hygiene / Health (cosmetics, make-up, medicine)
ID

Ad Title

Campaign Name

Advertiser / Client

Agency Name

Country

941-1

Arrows

Sensitive

Unilever

Lowe Singapore

Singapore

941-2

Missile

Sensitive

Unilever

Lowe Singapore

Singapore

676-1

New Year

Next day you'll be okay

Bayer

BBDO Russia Group

Russia

676-2

Birthday

Next day you'll be okay

Bayer

BBDO Russia Group

Russia

676-3

Christmas

Next day you'll be okay

Bayer

BBDO Russia Group

Russia

881-1

Pig

Fat no more

Fozzy Food

Geometry Global Russia

Russia

881-2

Goose

Fat no more

Fozzy Food

Geometry Global Russia

Russia

881-3

Salmon

Fat no more

Fozzy Food

Geometry Global Russia

Russia
Country
UK

10. Luxury
ID
Ad Title
799-11 Craftsmanship

Campaign Name
Vertu Extraordinary

Advertiser / Client
Vertu

Agency Name
CHI & Partners

799-12 Strength

Vertu Extraordinary

Vertu

CHI & Partners

UK

799-13 Experiences

Vertu Extraordinary

Vertu

CHI & Partners

UK

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Press Cristal Shortlist / Cristal Festival 2013

  • 1. SHORTLIST PRESS CRISTAL (WORLDWIDE) 1. Food / Drink ID Ad Title Campaign Name Advertiser / Client Agency Name Country 726-1 Big Mac Core Mcdonald's TBWAPARIS France 726-2 Cheese Burger Core Mcdonald's TBWAPARIS France 726-3 Filet-O-Fish Core Mcdonald's TBWAPARIS France 726-4 French Fries Core Mcdonald's TBWAPARIS France 762-5 Sundae Core Mcdonald's TBWAPARIS France 748-2 All Day Long All Day Long Barilla Herezie France 845-2 Cutting The Pocket McDonald's Leo Burnett Istanbul Turkey 769-9 Gazelle MARS AMVBBDO UK 845-1 The Head Cutting The Pocket Big Cat Little Cat Press Campaign (12.00 pm to Value Lunch McDonald's Leo Burnett Istanbul Turkey Asia Pacific Breweries Singapore / DIAGEO BBDO SINGAPORE PTE LTD Singapore 903-1 15.00 pm) Promotion Pool Made Of More 2. Automotive / Motorbike / Transport ID Ad Title Campaign Name Advertiser / Client Agency Name Country 666-4 Boat Trailers JEEP Leo Burnett France France 666-5 Bike Trailers JEEP Leo Burnett France France 666-6 Horse Trailers JEEP Leo Burnett France France 4. Service Activity (except financial service) ID Ad Title Campaign Name Advertiser / Client Agency Name Country 737-1 50 Banknote Banknotes Leroy Merlin Leo Burnett Moscow Russia 737-2 100 Banknote Banknotes Leroy Merlin Leo Burnett Moscow Russia 737-3 500 Banknote Banknotes Leroy Merlin Leo Burnett Moscow Russia
  • 2. 5. NGO / Great Cause / Charity / Public Interest Campaign ID Ad Title Campaign Name Advertiser / Client Agency Name Country Mozambiq ue Mozambiq 35-4 False Promisses Football Instituto Criança Nosso Futuro DDB MOZAMBIQUE 35-5 False Promisses Gift Instituto Criança Nosso Futuro DDB MOZAMBIQUE 35-6 False Promisses School Instituto Criança Nosso Futuro DDB MOZAMBIQUE 41-10 Girl Hub Advocacy Campaign Speechless Nike Foundation DDB Lagos ue Mozambiq ue Nigeria 541-11 LEBANON One Colour UNIC-BEIRUT TBWARAAD UAE 541-12 SYRIA One Colour UNIC-BEIRUT TBWARAAD UAE 541-17 PALESTINE One Colour UNIC-BEIRUT TBWARAAD UAE 734-1 USA Flag Flag of the refugees Accem DRAFTFCB Spain 734-3 UK Flag Flag of the refugees Accem DRAFTFCB Spain 734-4 Zimbabwe Flag Flag of the refugees Accem DRAFTFCB Spain 748-1 THE GIRL THE HAND INNOCENCE EN DANGER Herezie France I wish my son had cancer Harrison's Fund ais London UK 885-28 I wish my son had cancer 6. Leisure (Tourism, Sport, Games) ID Ad Title Campaign Name Advertiser / Client Agency Name Country 677-5 Cocktails Turn your luck around La Française des jeux BETC France 677-6 Aloha Turn your luck around La Française des jeux BETC France 677-7 Sunset Turn your luck around La Française des jeux BETC France 7. Media ID Ad Title Campaign Name Advertiser / Client Agency Name Country 486-55 MJ Making Music Virgin Radio Leo Burnett Beirut Lebanon 486-56 Police Making Music Virgin Radio Leo Burnett Beirut Lebanon 486-57 Nirvana Making Music Virgin Radio Leo Burnett Beirut Lebanon 810-10 Thunderstorm Reality vs Fiction National Geographic DDB Paris France 810-11 Forest Reality vs Fiction National Geographic DDB Paris France 810-9 Lion Reality vs Fiction National Geographic DDB Paris France 951-1 Open Radio Music of the People Open Radio / Açık Radyo Havas Worldwide Istanbul Turkey
  • 3. 8. Home / Clothing / Accessories ID Ad Title Campaign Name Advertiser / Client Agency Name Country 927-2 Lumberjack 1 Thin Men Stihl Publicis Brussels Belgium 927-5 Lumberjack 2 Thin Men Stihl Publicis Brussels Belgium 927-6 Lumberjack 3 Thin Men Stihl Publicis Brussels Belgium 941-3 Chocolate Milk Solution Unilever Lowe Singapore Singapore 941-4 Ketchup Solution Unilever Lowe Singapore Singapore 942-4 Pig Clingy Animals Unilever Lowe, Thailand Thailand 942-5 Lamb Clingy Animals Unilever Lowe, Thailand Thailand 942-6 Cow Clingy Animals Unilever Lowe, Thailand Thailand 9. Beauty / Hygiene / Health (cosmetics, make-up, medicine) ID Ad Title Campaign Name Advertiser / Client Agency Name Country 941-1 Arrows Sensitive Unilever Lowe Singapore Singapore 941-2 Missile Sensitive Unilever Lowe Singapore Singapore 676-1 New Year Next day you'll be okay Bayer BBDO Russia Group Russia 676-2 Birthday Next day you'll be okay Bayer BBDO Russia Group Russia 676-3 Christmas Next day you'll be okay Bayer BBDO Russia Group Russia 881-1 Pig Fat no more Fozzy Food Geometry Global Russia Russia 881-2 Goose Fat no more Fozzy Food Geometry Global Russia Russia 881-3 Salmon Fat no more Fozzy Food Geometry Global Russia Russia Country UK 10. Luxury ID Ad Title 799-11 Craftsmanship Campaign Name Vertu Extraordinary Advertiser / Client Vertu Agency Name CHI & Partners 799-12 Strength Vertu Extraordinary Vertu CHI & Partners UK 799-13 Experiences Vertu Extraordinary Vertu CHI & Partners UK