Power Point de Renee Hobbs - Media Literacy for Elementary School Teachers

1. Synthesis
MEDIA LITERACY FOR ELEMENTARY
SCHOOL TEACHERS (ML4T)
University of Zagreb, Croatia
May 11 - 15, 2015

2. Igor Kanizaj
Renee Hobbs

3. Media Literacy Leaders in Croatia

4. View and Discuss our
Talk Shows

5. BrainPop.com Media Literacy

6. Being Responsible as a
Producer and Consumer
The Signmaker’s Assistant by Ted Arnold

7. Media literacy is an
expanded conceptualization
of literacy
Media literacy is the
ability to access, analyze,
create, reflect and take action
using media texts, tools and
technologies

8. PEER-TO-PEER FILE SHARING
Day 1
Media literacy is a response to the contemporary cultural
environment
Media literacy enables people to be lifelong learners
Media literacy is an expanded conceptualization of literacy
Media literacy educators use a wide variety of instructional
practices to advance five core competencies
Media literacy educators are passionate about its
transformative value and research is demonstrating its
effectiveness

9. LOVE HATE
PRINT VISUAL SOUND DIGITAL
Everyone has a love-hate relationship with media, technology
and popular culture

10. ACCESS
expanding the concept of literacy

12. PEER-TO-PEER FILE SHARING
Day 2
Consumer culture is an ideology that operates from
cradle to grave
Children need practice to recognize how messages are
designed to inform, entertain and persuade
Propaganda can be used for beneficial or harmful purposes
Advertising links products with feelings by using many
techniques to appeal to our identity and our emotions
Media literacy educators use creative strategies to help
children develop critical thinking skills about advertising,
persuasion and propaganda

13. PEER-TO-PEER FILE SHARING
Days 3 & 4
Media analysis and production projects can be done with
“low tech” or “high tech” texts and tools
Media production activities build problem-solving,
creativity, critical thinking, communication & collaboration
skills
When we create media, we appreciate how carefully
messages are constructed and how deadline pressures may
affect quality
Creating media messages is a pedagogy of learning that
promotes intellectual curiosity and high levels of
engagement
Media literacy can be integrated into all the subject areas of
the elementary curriculum

14. Key Concepts of Media Literacy

15. Messages are
Representations
Messages Influence our
Attitudes and Behaviors
People Interpret
Messages Differently
Messages Use Different
Codes and Conventions
Messages Have
Economic &
Political Power

16. ACCESS
expanding the concept of literacy

17. Thank You!