Personal Information
Organización/Lugar de trabajo
Madrid Area, Spain Spain
Ocupación
GTM Manager
Sector
Advertising / Marketing / PR
Acerca de
Dynamic Marketing professional with solid experience based on FMCG (Kraft Foods, Altadis, Schweppes) and New Technologies (Yell Group, Telefónica B2B, Terra Networks) completed with selling point knowledge (IKEA). B2C & B2B deep knowledge.
Flexible, positive and responsive to change with a solid leadership, strategic vision and organizational skills.
Yell Publicidad:
o Commercial argumentation revolution: Virtual showroom, commercial message normalization, key clients information and geo-localization tool, attitudinal segmentation, etc.
IKEA
o Loyalty program: 100.000 members in 6 months.
Altadis
o Development and launch of Fortuna Origins and "Roll your own" line extensions.
Kraft...