If you are on any social media, you are de facto working in PR for your game. Don't be scared, level up and slay the PR monsters in a daring adventure!
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Subotron: PR Quest: Promoting Your Game Can Be An Adventure!
1. Trevor Longino
Head of Marketing & PR, GOG.com
PR Quest: The Adventure to
Make your Game Famous!
2. Partner companies
100+
Unique visitors / month
1.7M+
Downloaded games
10M+
Countries with paying users
190+
GOG.com is the second-largest independent
digital game distributor on the market
GOG.com is the largest 100% DRM-free
distributor in the world
3. YOU are a Public Relations contact for your company
8. The Shield of Honesty
●When a Launch Goes Wrong
●What Went Wrong:
●Communication between devs and partners
●Communication between devs and community
●What Went Right:
●Team Members commitment to GOG.com values
●Communication between GOG.com and community
9.
10. The Shield of Honesty
●When You Don’t Prepare for Change
●What Went Wrong:
●Considering what the change meant to users
●Informing users & communicating honestly upfront
●What Went Right:
●Commitment to engage community more in discussion
16. ●A Double-Edged Sword
●What Went Wrong:
●We didn’t know how gamers made use of GOG
●Once we were aware of strong reaction, didn’t adjust
●What Went Right:
●GOG.com got massive press coverage
●Learned a lot about our users & future marketing
The Sword of Creativity
17.
18.
19. ●Doubling Down on Success
●What Went Wrong:
●Too Much of a Good Thing
●Coordinating Message Across All Media
●What Went Right:
●Reputation Shift for Media
●Massive coverage & foot traffic
The Sword of Creativity
20. Hey! Listen!
●Not all creative ideas are great ones
●Be obsessed with being different
23. The Delight of Free
●50% of free copies given away to new accounts
●33% of those new accounts come back to GOG & buy again
Note: You probably can’t give away your game--you’ll go broke.
•but what *can* you give away? Walkthroughs, Let’s Plays, demos, etc..
24. The Delight of Fair
●Charging flat prices worldwide gets around $1 = €1 / £1
●More than 10 million downloads coming from every
country in the world
26. Hey! Listen!
●Find the unexpected awesome thing and do it
●When you delight people, they trust you and will
want to buy the next game you make, too!