Crowne Plaza Israel Magazine Summer/Autumn 2012

CROWNE MAGAZINE
CROWNE PLAZA & HOLIDAY INN HOTELS – ISRAEL
GUEST MAGAZINE www.crowneplaza-il.com

Publisher & Editor-in-Chief

Summer - Fall 2012 Contents Eyal Shmueli

Managing Director
Tal Shmueli

Graphic Design
Studio T

Marketing Manager
Sigal Shmueli

Marketing
Yuval Nevo

News from the Chain 11

Someone Like You 16

Happiness is a Serious Business 21

In Honor of Summer 24

Summer of Chefs 29

Crowne Plaza Tel Aviv: 32 Produced & Published by:
A True UrbanVacation

The Restaurants of Crowne Plaza 36
and Holiday Inn Israel Travel News Ltd.

Holiday Inn Ashkelon - 42 11 Gush Etzion St.
A Real Family Holiday Givat Shmuel 54030 ISRAEL
Tel: 972-3-5251646.
Gossip Girl 45 Fax: 972-3-5251605
office@itn.co.il
Rome and the South of Italy 48 www.itn.co.il

The Dead Sea: 50 Africa Israel Hotels and Israel
It’s Not Just the Lowest Place on Earth Travel News Ltd. are not
responsible for the contents of
Crowne Plaza & Holiday Inn 57 any advertising appearing in this
Hotels in Israel publication.

6 Crowne Magazine

Happiness is just
a check-in away…
Dear Guests,
I am happy and pleased to host you at one of the Crowne Plaza &
Holiday Inn Chain of hotels.

Lord Robert Baden Powell once said, “The most worth-while thing is to try
to put happiness into the lives of others.” This quote reflects the essence
of our daily labors in the chain, and that is why all of us, the managers
and the employees in our hotels, burn the midnight oil to make sure
that your holiday with us will be happy and unforgettable. .

I believe you can see the results with your own eyes. We have been investing
heavily this year in renovating our properties in Tel Aviv, Jerusalem,
Ashkelon and the Dead Sea, placing particular emphasis on significantly
upgrading the rooms and corridors, as well as the public areas that were
upgraded too in some of our hotels, for your comfort and benefit.

Crowne Plaza Israel is a part of the international InterContinental
Hotels Group, and this is why we are so particular in preserving our
uniformity and the look of our hotels, in keeping with worldwide standards.
Eilat, Tel Aviv, New York, or London - no matter the city you’re in - you’ll
enjoy the same uncompromising, high-level service, as well as personal and
quality hospitality experience at every hotel in our chain. As members of an
international chain, the topic of service is our guiding principle. I am certain
you will find our staff members attentive to you; they will be pleased to do
their utmost to answer your needs and requests. Please, do not hesitate to
turn to us on any matter or question - before, during, and also after your
stay.

As a guest at any of the chain’s hotels you are welcome to experience
Priority Club Rewards, the hotel loyalty program that gives you the
freedom to do the things you love. Whether you’re on the road for a night,
out of town for business or venturing off to a far away destination, we offer
extraordinary benefits that ensure you get the very most out of your travel.
Plus, there are plenty of exceptional features that allow you to earn and
redeem points for things you do every day even after your travel has come
to an end. If you don’t own a PCR acount - please turn to the front desk to
explore the benefits of membership and they will be happy to assist.
Israel
magical stay in
Come, enjoy a ternational
Activities for children and for the entire family stand at the heart of our

t the largest In
summer 2012 programs. Most of our hotels have prepared a variety of
a
rowne Plaza
interesting programs for you, sure to please you and to enrich your vacation.

Hotel Chain - C We have also prepared a new safety instruction card in time for the summer
season. Please read the card carefully, so that we all get through the summer
ews safe and sound. You can find the card at the front desk.
Crowne Plaza N
hotels
Free Wi-Fi at all On behalf of all of us, I wish you and your family a happy holiday.
e city center
G

G Free shuttle to th rusalem
Je
at Crowne Plaza eachfront
eB
G Free shuttle to th nter Tel Aviv
Ci ty Ce
at Crowne Plaza

Ron Yariv,
Crowne Plaza Israel: Tel Aviv City Center Tel Aviv Jerusalem Haifa Eilat Dead Sea Holiday Inn Ashkelon General Manager
Look us up at

Contact your travel agent for more details, or call: Crowne Magazine 9
Tel: +972-3-5390808 Fax: +972-3-7602035 www.crowneplaza-il.com

News from the Chain
Rejuvenating. Exciting. The Crowne Plaza chain continues to surprise
all the time, and to offer you a wealth of unforgettable experiences.

How Lovely!
All the Crowne Plaza hotels in the chain undergo both minor and
major refurbishment and upgrades throughout the year, to enhance
the experience of your stay and maintain the most updated
standards. Recently, we have been placing emphasis on modern,
very comfortably appointed Executive Floors that exude a homelike
ambience. Two floors were transformed into Executive Floors at
both the Crowne Plaza Tel Aviv and the Crowne Plaza Dead Sea;
these floors are a reflection of modern design and a promise of
flawless personal service. The rooms are spacious and large, each
Crowne Plaza Tel Aviv
outfitted with furniture imported from Italy, and the finest, most
advanced room accessories available to the hotel industry. The view
is simply spectacular from all of these rooms, and the luxurious suites Crowne Plaza Dead Sea
are perfect for top-echelon hospitality.

We’re on the Map!
The Crowne Plaza Tel Aviv, Crowne Plaza Tel Aviv City Center, Crowne Plaza Haifa, and Holiday Inn
Ashkelon have been awarded a Certificate of Excellence by reviewers on TripAdvisor, the world’s most
well-respected and important tourism website. The readers themselves rate the properties where they
have stayed, and there’s hardly a tourist that doesn’t check TripAdvisor before placing a booking.
In explaining the decision to award certificates to the chosen hotels, the website’s management referred to
holiday makers from all over the world that stayed in the hotels and gave them high marks in every category
relevant to the hospitality experience they had during their stay, which they said was perfect.

Benefit at the chain’s
restaurants
Join Crowne Plaza Israel
on Facebook, go to
the coupons app and
download a benefit
coupon for the restaurants.
Details on P. 38.

Crowne Magazine 11

Front of House

Food & Beverage

Jermyn Street Design ©
3

Oh, What a Wonderful With Love to Israel’s
Morning! Reserve Soldiers
Crowne Plaza Israel hosted Recently, Crowne Plaza
a festive event not long Israel has received an award
ago to launch its new “Be of merit given by the chief
The Way We Look
Jermyn Street Design ©
7

Happy” customer loyalty reserve corps officer of the
As part of the international rebranding revolution of the Crowne
club. The special event took Israel Defense Forces to
Plaza chain, designed to position it on a level with the world’s finest
place at the Crowne Plaza businesses that support and
hotels, new, advanced standards have been introduced for staff
Tel Aviv, and hundreds of encourage their employees
uniforms in the hotels. Housekeeping, Security, Food & Beverage,
club members and other to fulfill their obligation to
and Reception Desk staff have all been issued new, high-quality
special guests were invited perform reserve military
clothing, similar to that which their Crowne Plaza colleagues receive
to a morning cocktail, duty. The award was handed
everywhere in the world. Visitors will be welcomed by Reception
followed by a rich breakfast out, in the presence of
Desk clerks dressed in black pants and white button-down shirt,
and a lecture. Crowne Plaza Israel’s Minister of Defense
accompanied by a beige, white and bordeaux tie for men or a scarf
Israel General Manager Ron and the army Chief of Staff,
in the same colors for women. Food & Beverage workers will serve
Yariv announced, in the as a way of expressing
guests while dressed in black pants, grey button-down shirt and a
course of the event, that the appreciation for the package
black apron.
chain would donate half of of benefits with which the
its income from Be Happy chain outfits its workers
membership to the Elem when they go off to serve in
Association. the reserves.
In the photo (left to right)
Ron Yariv; Nava Barak; Nadav ‫ / אליאס סבב‬a3 / 5.1.12 / ‫קראון פלזה / 37821 / פוסטר למילואימניקים‬

Greenspun; Shai Dahan.

‫מילואימניקים, הגיע הזמן‬
...‫שמישהו ישרת אתכם‬
DO
NOT
Nice Doing Business with You
A new, upgraded Business Lounge has opened at the Holiday Inn
Ashkelon, outfitted with a sound system, and offering newspapers
DISTURB in various languages, Wi-Fi connectivity, a coffee machine, wine, fruit,
I‘m Happy
,‫עובדים יקרים המשרתים במילואים‬
‫קראון פלזה שמחה להעניק לכם בחזרה ולפנק‬
‫אתכם במגוון הטבות שיעשו‬
‫אתכם פשוט מאושרים‬
and an assortment of snacks. An intimate meeting room has been
developed adjacent to the lounge, and office services are available.
:‫בפק”ל ההטבות ניתן למצוא‬
‫אירוח ללילה אחד על בסיס חצי פנסיון תיק רחצה מאובזר‬
● ●

‫שוברי ארוחות שימוש חופשי במתקני המלון‬
●

‫מענקים מיוחדים חבילות שי‬
●

‫פרטים נוספים במשאבי אנוש‬
In addition, the seventh floor of the hotel has been transformed into
a business floor, and everything in it has been upgraded, from A to Z,
based on the chain’s international standards.
‫* החברה רשאית להפסיק את ההטבה בכל עת‬

12 Crowne Magazine

Adele, the British singer with the face of an angel
and somewhat overweight, captured six prestigious
Grammy awards at the start of 2012, as well as
winning “British Album of the Year” at the Brit
Awards and the hearts of many music lovers across
the world with a series of catchy songs for the
brokenhearted. She proved to any doubters that she
is bigger than life, but how did her star rise so rapidly?

It’s difficult to believe that and, as a result, she does was at 14 that she received
Adele is just 24 years old. not feel the need to join confirmation that she was

By Natalie Silver
The young singer, who the mainstream by losing an outstanding singer when
delivers deep insights on weight and wearing the kind she was accepted to the Brit
broken relationships, is a of make-up that many of School for Performing Arts
shining star in the music her colleagues in the music and Technology in Croydon,
industry worldwide, praised industry wear. She has a in southeast London. The
for her extraordinary powerful voice and is an school has nurtured many
voice, and songs that touch accomplished pianist, singing special talents, such as
hearts everywhere. On ballads in a soulful way that Amy Winehouse. When a
Shutterstock

her way to stardom, she pulls on the heartstrings. childhood friend of Adele’s
did not let anyone get in Moreover, her songs describe posted a test tape of her
her way, especially not her things that have happened in singing to MySpace, the
ex-boyfriend, who had the her life, conveying the pain singer began to receive
nerve to demand a share she is feeling to her listeners, appreciation of her special
of the royalties from the who are swept along by the skills and even a recording
songs she wrote about their experience. She is a singer contract from a record
relationship. She appears you can believe in; you company.
on the covers of famous can see she has been hurt
fashion magazines, and talks along the way, discarded Her first album, called
freely about her soft spot - by her lover, and all of this “19,” was released by XL
her weight - and also about helps raise the level of Recordings Ltd. in 2008,
rumors such as one that identification with her songs when Adele was 19 years
she is planning to marry on the part of her admirers old, along with two singles:
her 23-year-old boyfriend, around the world. “Hometown Glory” and
with whom she is expecting Although known simply as “Chasing Pavements.” The
a child. She speaks candidly Adele, her full name is Adele album also featured a cover
of feeling she is too fat but Laurie Blue Adkins, and she of the Bob Dylan song
has a pretty face, and of was born in May 1988 in the “Make You Feel My Love.”
the images of her that have town of Enfield, in northeast A year later, she was already
been altered with the aid London. Her mother, an able to put two Grammy
of Photoshop. But she has English furniture designer, awards on her mantelpiece
no problem giving as good gave birth to her at the age for her breakthrough on
as she gets, saying: “I am a of just eighteen and a half; the world stage and her
singer, not a model.” her Welsh father was not a refreshing new songs. Little

Someone Like You
presence in her life. By the more than a year later, her
Adele has long since proven age of 11, she was already next album was released.
that she is one of the best- enchanting people with her This album too was named
loved singers in the world singular singing ability, but it simply for her age at the

16 Crowne Magazine Crowne Magazine 17

time, and called “21.” Sadly “21” officially became the losing weight, on the men fashion house, who tactlessly
for her many friends all best-selling album of all she is seen with publicly and said she was too fat. Adele
across the world, they had time in Britain, 15 months speculation about whether took the comments from
to make do with hearing her after it was released, selling they will be the subjects of Lagerfeld, and the apology
songs either on the album, more copies than Michael her next songs. There was that arrived soon afterwards,
or live performances that Jackson’s legendary “Thriller” even a report suggesting that in her stride, however, saying
were posted to YouTube, album 29 years earlier. she was having an affair with she had no intention of
since the singer had to The huge sales served to a married man and that she slimming and that people
undergo an operation on make Adele the diamond in was thinking of taking a break should concentrate on her
her vocal chords in late the crown of British popular from singing for several years music.
2011. Her enforced silence, music and the most popular in order to have children and
however, did not prevent her singer since 2004, selling the raise a family. In an interview in People
songs from being played on most albums and leading the magazine, she explained that
computers, televisions, cable sales charts. And if all that An American magazine if she had been an actress
TV, and compact disc players weren’t enough, in recent found the perfect timing and needed to lose weight
across the globe, as well months Adele has passed with its March issue, in for a specific part, she would
as receiving rave reviews the nine million mark in time for the Grammy have done so. On the other
on social media such as albums sold in the United Awards announcements, hand, Adele is clearly very
Facebook, Twitter, MySpace States. for an article on the singer much concerned with her
and others. accompanied by pictures image, as evidenced by the
In December 2011, “21” But despite all the remarkable showing a much slimmer meticulous way she dresses
became the 21 century’s success that Adele has version of Adele, thanks to in her own unique and
biggest-seller in Britain, achieved, not everything Photoshop. That led to a inimitable style, with red
and two months later in her garden is blooming. flood of reader comments hair bordering on blonde
Adele came home with six There is continuous media asking how she had managed and raised in a 1960s-style
Grammy awards, including interest in her weight to lose so much weight so bouffant. In addition, she
Album of the Year and Best problem, the color of her quickly. Criticism of Adele doesn’t spare the eyeliner
Pop Album of the Year. In hair and comments that the and her weight issue also and uses a lot of red lipstick
addition, the song “Rolling in dresses she wears look like came from the direction in a way that is suited to one
the Deep” won Best Song sacks. In addition, there is no of influential designer Karl who stands comfortably
of the Year, while “Someone end to the stories about her Lagerfeld of the Chanel in the middle of a stage
Like You” won the award knowing that all eyes are
for Best Solo Performance. glued on her and entranced
And last May, the album by her extraordinary voice.

18 Crowne Magazine

Happiness
is a Serious
Business
When Professor Daniel Kahneman, recipient of the
2002 Nobel Prize in Economics, carried out his large
study on happiness, he came across a very interesting
finding: American women that took part in the
research project reported that sleep quality affects
happiness more than their salary.

Kahneman recommended and the United Nations “real” world:
that people should invest has been lending a hand to 1. Anaya sukha: The
more energy in finding ways such endeavors. A United happiness of being free from
to get more sleep than in Nations Conference on the misery of being in debt.
earning more money. Happiness met this past 2. Atthi sukha: The happiness
April with the aim of giving of possessing debt-free
The time has passed when its stamp of approval to wealth and property.
we believed that money an international “Gross 3. Bhoga sukha: This wealth
guarantees happiness, and National Happiness” (GNH) enables one to enjoy
if you want proof that this index, as an upgraded the happiness of various
attitude has been changing, version of the Gross comforts in life - one
check Google. The number National Product (GNP) sees pleasing sights, hears
of searches for “how to get level conventionally used to melodious music, smells
rich quickly” has dropped; measure a nation’s growth. sweet fragrances, tastes
the number for “happiness” delicious foods, and enjoys
has increased. The idea of a GNH index pleasant physical contact.
was first proposed in 1972 All these comforts give
Not only have private by the then king of Bhutan, happiness.
individuals understood the Jigme Singye Wangchuck, 4. Anavajjasukha: But all this
secret to a good life; more who applied it to his small wealth and these comforts
and more countries are country. Buddha, King are of no use without the
coming to a realization that Wangchuck’s inspiration, happiness experienced by
improving the quality of its had spoken of the four living a wholesome lifestyle -
citizens’ personal welfare basic types of happiness for without harming oneself or
will result in happier people, a householder living in the another being.

Crowne Magazine 21

As a basis for the new index, established in France and and Sierra Leone were last. help to others.
the king reconfigured these the U.K. for the purpose Israel was slotted in 14th
four basic types into nine of promoting the principle place, a very respectable The Crowne Plaza Chain
specific elements: physical of individual quality of life, showing. has raised the “Banner of
health; a psychologically while surveys on personal Happiness” at all its hotels,
healthy quality of life; happiness are carried out in “Forever Happy” and its slogan, “Just be
good time management; the United States, Canada, “Imagine a beautiful world, Happy,” is part of all its
community & social life; Germany and Italy. Brazilian somewhat less sad than activities, all the time: from
cultural wealth; ecological President Dilma Rousseff what it is now, and people the moment you reserve a
preservation; universal equal- used the concept of GNH walking there with sunlight room via the chain’s Happy
opportunity education; in her election campaign, in their pockets. Imagine Customers Club until your
parity in earnings, and good and the prime minister of a beautiful world, a city holiday comes to an end.
government. The higher the India rose to office after his within the darkness, a simple The chain offers personal
total score, the higher the party ran on a platform that world, imagine a touch of service by a staff that is
level of individual happiness. stressed happiness for the happiness.” aware of guests’ needs and is
individual. attentive to them. The food
Now, after the declaration After the United Nations These words were written is excellent and diversified,
by a UN conference that committee had passed by Israeli singer/composer the spas feature a variety
countries should include its GNH resolution, New Shlomo Artzi, and they of treatments for body and
the GNH as part of their York’s Columbia University reflect what we all know. We soul, the quality mattresses
development programs and published a summary study do not require very much to are your guarantee of a good
public agendas, concern on on current happiness. be happy: some free time; night’s sleep - and all of this
an international level for The findings were not quality fun with friends and adds up to a true sense of
the happiness of the private that surprising. The list family; intimate interludes carefree freedom and time
individual has been noted. was headed by northern with our partner; hobbies devoted to entertainment
Think tanks have been European countries; Togo that enrich our soul, and and fun.

22 Crowne Magazine

In Honor of
Summer The Crowne Plaza
Eilat offers a special
menu for the hot
season, as well as a
variety of activities
especially adapted
for summer.

The Chef’s Corner just the “amuse bouche” of was also donated to Eilat’s
a project of his that is no golden-age clubs and club
After preparing the world’s
less grandiose. “My dream for the visually impaired. “It
largest “hamentash” (a
is for chefs from Jordan and was a project built entirely
pocket pastry stuffed with
Israel to work in tandem to on cooperation and giving,”
jam, fruit and/or nuts and
prepare a really elongated, Nir says. “Every department
served for the Jewish
150-meter-long ‘Peace - from Maintenance and
holiday of Purim), after
blintz,’ the two parts of Housekeeping to the kitchen
breaking the Guinness
which would be connected staff - made a concentrated
World Records’ mark for
at the border between effort to aid in its success,
the world’s largest gefilte
Jordan and Israel.” and contributing part of
fish (another stalwart of
the food to the community
the Jewish holiday kitchen),
Meanwhile, the original blintz made it even more of an
and after engineering a
was carved up for guests of emotional experience.” beyond all the difficult work, wheat and grain-rich breads. include thought games, areas compound of its kind in Eilat, One hour later, it’s the turn
gigantic pyramid made of
the hotel, and some of it there’s a sense of family here Moreover, guests are treated for the entire family and a and it features a wide variety of international stars, and a
matza (unleavened bread),
Nir lists Parisian and New at the hotel that I have never to ice cream, watermelon singer whose job is to add of large inflatable objects. different show every night -
Nir Abutboul, age 43,
York restaurants on his experienced anywhere else served poolside each to guests’ pleasure as they There is a climbing wall too, Russian, Chinese, and African
the executive chef of the
resumé, renowned meccas in the world.” afternoon, and a selection take in the sun. as well as other attractions. circuses - in a surprising,
Crowne Plaza Eilat, found
of the culinary art where Making guests happy is of grilled meats from the Once settled into the hotel, Also, a club for children, electrifying atmosphere.
the time to reach yet one
he studied and served his just as important to Nir as barbecue bar. The menu at parents can say good- situated in a room set aside This is followed by a second
more height, as he prepared
apprenticeships. He is also breaking world records, and the lobby restaurant has bye to their kids, since the especially for it, features a show from the hotel’s
the world’s largest blintz
the owner of three gold therefore, in time for the undergone a summer “face- hotel has planned so many choice of books and games, entertainment team, which
(a thin, filled and rolled
medallions, which he won in summer, the hotel’s menus lifting” too, and includes a activities for its young guests as well as a PlayStation and also includes rhythm and
pancake).
Chef cooking competitions. He were adapted to reflect the selection of dishes such as throughout the day. The other activities too, all of drumming workshops Then,
Nir has been with the Crowne new season and better suit toasts, pastas and salads. chain’s summer program has which take place under the guests are invited to dance
It took 470 eggs, 35 kg of
Abutbul Plaza chain for 10 years, the hot climate. They feature been designed to transform supervision of well-trained the night away at a swinging
flour, and nine kg of sugar
and just two years ago, he light, healthful dishes, rich in the children into kiddie chefs, counselors. dance party.
to prepare this huge dish,
packed up his belongings vegetables and low in fat, For Summer outfitted in apron and toque The hotel changes gear
as well as large quantities
and headed south to Eilat along with many fish options; Reflecting a worldwide and participating in their in the evening, offering a
of cheese, vanilla, raisins and
with his wife and three a variety of salads; cheeses, trend, the poolside ambience very first cooking or baking variety of entertainment
nuts, a reflection of what Nir
children. “I love this city,” ranging in fat content from at the Crowne Plaza Eilat workshop, under the eye programs.The Crowne Plaza
means when he says: “I like
he muses, “the sense of low to high; health juices, has been toned down, and of the Crowne Plaza Eilat’s Eilat entertainment team
big things that are pretty and
freedom and the peace and shakes, yogurt and other now is more tranquil and chef. The hotel is also home takes the stage each evening
a bit wild.” This may explain
quiet here. And above and dairy treats, as well as whole quiet. Morning activities to the largest Gymboree at 8, with a children’s show.
why the enormous blintz is


Happiness, with a capital J

Summer of
ChefsThe phenomenon started on TV and quickly
spread, like melting chocolate: Cooking
workshops are constantly gaining in popularity,
and they are now presented in the hotel in
which you are staying.

invites you
Crowne P laza Jerusalem
pitality
to enjo y top class hos
to one
and a m agniﬁcent view
most prized
of the world's
wels.
metropolitan je
e city center
Free shuttle to th Jerusalem
at Crowne Plaza

Crowne Plaza Israel: Tel Aviv City Center Tel Aviv Jerusalem Haifa Eilat Dead Sea Holiday Inn Ashkelon
Look us up at

Contact your travel agent for more details, or call: Crowne Magazine 29

It has been impossible to growing awareness of Summer of Chefs showcase the dishes they
turn on the TV these past cuisine, the average age Identifying this growing prepare at a dinner in the
few years without coming of youngsters taking part trend, the Crowne Plaza course of their stay.They will
across some culinary- in cooking workshops & Holiday Inn chain has also get to watch a film on
themed program. “Master continues to drop. If in the embarked on special the subject of food and take
Chef,” the reality cooking past budding young chefs summer activities in its part in rehearsals leading up
competition, has become entered the kitchen under hotels, based on food and to a drumming performance
one of the world’s most parental supervision alone, cuisine. Starting off in mid- using kitchen utensils, and
viewed shows, and the cooking workshops are July, “Summer of Chefs” more. In addition, guests
doings of chefs are no offered nowadays even activities are planned for in all the hotels will enjoy
longer reserved for the food to kindergarten children, the chain’s hotels in Eilat, special surprises during their
columns, but for the gossip many of whom can teach Ashkelon, Jerusalem, and stay, prepared by the hotels’
pages as well since chefs adults a thing or two about the Dead Sea. Every child chefs.
have gained celebrity status. what to do with a potato. arriving on holiday at one of
They, together with their the participating hotels will Special chef dinners are
That’s why it should come mothers and fathers, knead be invited to a special check- being planned for the
as no surprise that this bread, prepare sculptures in in counter located near the chain’s urban properties
trend has also taken Israeli sugar and dough, and enjoy reception desk, where he or during the summer, with
youngsters by storm. experimenting and tasting. she will be welcomed with the participation of some
They’re familiar with all a “Chef ’s Kit” that includes of Israel’s cutting-edge chefs.
the professional terms, can And why not? Taste is a chef ’s toque, apron and Dishes designed in the spirit
identify any kitchen utensil an acquired sense, and a recipe book (available of these guest culinary
and how each is used, and while learning how food is only in Hebrew). The young artists - as well as each
no longer just look on when prepared, the youngsters guests are invited to color chef ’s signature dish - will be
their parents cook dinner. also learn to experience their kits as soon as they prepared by the kitchen staff
They roll up their sleeves the wonderful world of get them, as they are told in each of the participating
and know how to do tastes. In addition, the group about the workshops and hotels.
everything by themselves. workshop experience special events in store
In case you didn’t believe contributes to their desire for them. These include a For further details,
that young children could to taste and try out new morning cooking/baking please contact the chain’s
be so kitchen proficient, things, since seeing their activity that takes place in reservations center.
the new Israeli TV series, friends try out unfamiliar a special room set aside
“Kid Master Chef,” resolves tastes motivates them to do for this purpose. The actual May we all enjoy a delectable
the issue once and for all; so as well. food is prepared by the summer!
and in the wake of the kids and the hotel staff will

30 Crowne Magazine

Situated on the Tel Aviv Two executive floors were to deal personally with
Promenade and offering inaugurated recently in the guest requests in the
enchanting views of the hotel. Carpenters were shortest possible time
marina and direct access brought in from Italy to and assist them with
to the beach, the Crowne execute the design of the recommendations for
Plaza Tel Aviv is one of the expansive accommodation nightlife, entertainment and
city’s most sought-after units using the finest shopping. He knows about
hotels. Loyal to the chain’s of raw materials, which all the important events
high international standards, they brought with them. scheduled for the city; he
it offers guests top-quality The results: rooms with can arrange reservations
service, changing its pace a presence; stately, yet to the most “in” restaurants
in concert with that of modern. and get good seats to
the city. Tourists from the hottest shows and
Israel and abroad frequent Two suites are located on performances.
the hotel all through the the executive floors, and
week, but on weekends many consider them to be A Night in Tel Aviv:
particularly, enjoying its the most beautiful in the The Right Place at the
many advantages: the city. These fabulous suites Right Time
rooms – some of the are intended for the use West Rothschild: It seems
largest and most spacious of high-ranking dignitaries, as though the area between
of any hotel in the city; the which is why they are Herzl St. and the Nahalat
sensational landscapes as complemented by stringent Binyamin Pedestrian Mall
seen through the windows; security measures, and offer will be one of the city’s
the swimming pool, open all the services needed, on a most important centers
to the sea; the renovated level that meets the highest of nightlife this summer.
pampering spa, with its fully standards. The Breakfast/Milk Club
equipped workout room; is located at 6 Rothschild;
and the restaurants offering Guests accommodated Rothschild 12 is at the
a diverse and rich menu. on the hotel’s Lifestyle address its name proclaims,
The Presidential Suite, floor enjoy the services and Ninouchka is an
the Crowne Plaza of a concierge, ready eclectic resto-bar. Newer
Tel Aviv by the Sea

Crowne Plaza
Tel Aviv: A True Urban
Vacation Directly overlooking the seashore, in a city
highlighted by restaurants, clubs and bars,
the Crowne Plaza Tel Aviv enables you to
enjoy both worlds. A new Execurive Room,
the Crowne Plaza Tel Aviv
by the Sea


The Crowne Plaza
Tel Aviv by the Sea

spots include Hadoar (46 The City Center and better-known talent; if
Yehuda Halevi St.), Café Many small bars are situated dancing’s your thing, Maxim
Europa (9 Rothschild) and in Tel Aviv’s city center (48 King George St.) and
Beeper (28 Rothschild). neighborhoods, to serve Nylon (99 Dizengoff St.)
Incidentally, from June to the needs of indolent locals are two of the more “in”
October, between the that don’t want to get into places.
hours of 6 pm Friday and their cars. These include the
6 pm Saturday, Rothschild Patio Bar (on the corner More restaurants in Tel Aviv:
Blvd. is to be transformed of Ben Yehuda and Mapu Dellal (10 Shabazi St.) has
into a pedestrian mall. streets), Hamaoz (on the been designed with local
corner of Bograshov and Middle Eastern décor; Vicky
The Flea Market: The Jaffa King George streets), and Christina is a tapas and
Flea Market is becoming the Peacock. On the other wine bar in the Hatachana
more and more a nightlife hand, the city also is home compound; Hamizlala (57
center, and this summer to a number of mega bars, Nahalat Binyamin St.) is a
too, the “Pishpeshlaila” such as the Dizengoff Bar well-received restaurant
(the Flea Market at Night), (16 Ben Ami St.), adjacent by celebrity chef Meir
which has become a season to Dizengoff Square, and Adoni; another chef of local
tradition, will be held. The the three-storey Yaya Bar renown, Shaul Ben Aderet,
hottest places to try are (3 Ben Yehuda St.), with runs the Blue Chicken,
“Italkiya Bapishpishim,” a its large outdoor balcony situated in the new and
chef restaurant serving offering a view of the prestigious G Center, while
Italian food (16 Olei Tzion) sea. If you are looking celebrity chef Haim Cohen
and the Marguza Bar (3 for live entertainment, sets the culinary tone at
Rabbi Yohanan St.), a bar/ try the Baozen Bar (48 Jaffa-Tel Aviv (98 Yigal Alon
club for those in the know. King George St.), which St.).
showcases both young

34 Crowne Magazine

The Restaurants
The 11th Floor Pacific - “Bar 24,” the 11th Confit, the Crowne
Restaurant, Crowne Plaza Floor, sushi, meats & Plaza Haifa (kosher)
Crowne Plaza Tel Tel Aviv (kosher) drinks, Crowne Plaza Chef Guy Peretz oversees
Aviv City Center, “Pacific” is a kosher bistro Tel Aviv City Center, the Crowne Plaza Haifa’s

of Crowne Plaza
Azrieli Center, that combines exotic Azrieli Center, Confit Mediterranean-style
the Square Tower touches from Asiatic the Square Tower chef ’s bistro.The restaurant’s
(kosher) cuisines with sushi delights. It (kosher) open kitchen encourages
“The 11th Floor” is a offers a culinary experience Like every leading Tel Aviv diners to observe cooking
steakhouse located high in pleasant surroundings bar, Bar 24, located on the experts prepare their
above the city on the 11th 11th floor of the Crowne

and Holiday Inn
complemented by quality dishes with the
floor of the prestigious breathtaking views of the Plaza Tel Aviv City Center in utmost precision, right in
Crowne Plaza Tel Aviv Mediterranean Sea. The the Azrieli Center’s Square front of their eyes, using the
City Center in the Azrieli restaurant’s intimate décor Tower, offers an enormous finest ingredients chosen
Center’s Square Tower. and the division of its range of both urban and with meticulous care. The
The restaurant has been various dining spaces imbue exotic alcoholic beverages meat is treated as it should
designed as a large open it with a romantic ambience. alongside excellent Israeli be, fish is freshly caught from
space - white, minimalist In addition, a private VIP wines. It is designed in the Mediterranean Sea, the
and spectacular - and the room is available, suitable for prestigious hi-tech style, and vegetables are grown in
emphasis here is on high- family occasions, business its professional barmen offer Israel, and extra-fine virgin
quality meat prepared meetings, etc. a warm welcome to visitors olive oil is used. The wine
correctly in a way that raises and can recommend the list has been assembled
each dish to the heights of Pacific features a rich bar very best drinks, along with with care, and everything is
cuisine. First courses are replete with choice alcohol, an assortment of cocktails. prepared with great love for
diverse and impressive, main a broad range of cocktails, Bar 24 also serves meals food and hospitality, making
dishes are carefully chosen and Israeli boutique wines. at the bar: professionally for an unforgettable dining
and served in large portions Open: Sunday-Thursday, prepared quality sushi, experience.
with quality side dishes, and 7 pm to midnight. or a selection of meats
a rich selection of desserts Tel. (to book private events accompanied by a glass of Enjoy the chef ’s signature
is on offer. for up to 40 people): cold beer on tap. dishes, such as Moroccan
03-9611025. Tel: 03-7774067 pastilla, Mediterranean
For lunch, a prix fixe menu Open: Sunday-Thursday tomato salad, lamb chops,
is available, painstakingly from 12:30 pm to the last carpaccio flowers, a
crafted with the business customer. cornucopia of select meat
person in mind. It too Closed Fridays & skewers, and other taste
is diverse and includes Saturdays. Open Saturday delights. Confit’s dessert
meat, fish and vegetarian evening after sundown and menu includes cigars filled
selections, as well as a choice offering a special Saturday with mixed nuts and other
of sushi combinations. evening menu. snack treats, berry kadaif (a
Tel: 03-7604777. filled dessert made of very
Open: Sunday-Thursday.
Afternoon menu served
from 12:30-4 pm.
Evening menu served from
7-10 pm.
Closed Fridays &
Saturdays.
Tel. (to book private events
for up to 80 people):
03-7604777.


a choice of hot, cold and
alcoholic beverages.
The restaurant offers quiet
and intimate sitting areas.
Open: Daily 7:30 am to
midnight.
Tel. 02-6588818.

Sato Bistro - Crowne
Plaza Dead Sea
(kosher)
The “Sato Bistro” restaurant,
located in the Crowne
Plaza Dead Sea, is a kosher
Asian restaurant with fusion
touches.
fine vermicelli-like pastry), Gaspatcio - Holiday Bereshit Restaurant -
The restaurant, a
and malabi (a Mediterranean Inn Ashkelon (kosher) Crowne Plaza
combination of East and
almond pudding). “Gaspatcio,” located in Jerusalem - Lobby
West, offers a culinary
the Holiday Inn Ashkelon, (kosher)
experience that blends
Along with memorable is a restaurant offering With its cosmopolitan
amazing, enticingly tasty
cuisine, the restaurant, Mediterranean cuisine that ambience, “Bereshit,” the
dishes with an experience
a true Mediterranean incorporates characteristic lobby restaurant of the
for all the senses.
dining experience, features touches from the Moroccan Crowne Plaza Jerusalem,
Open: Sunday-Thursday,
breathtaking views of lovely kitchen. attracts government
6:30-10 pm.
Haifa Bay and the boats The menu is based on the ministers, ambassadors, and
Closed Fridays &
anchoring in the port. uncompromising use of members of the Knesset
Saturdays.
high-standard ingredients: (Israel’s parliament) just
Private parties can be
The ambience exudes quality meat, fresh fish, about every day.
booked in advance.
comfort, the background vegetables supplied by The restaurant offers a
Tel. for reservations:
music is pleasing, and the the region’s best growers, diverse dairy menu that
08-5791956.
service is dedicated and along with special mixtures includes a selection of
polite - all guaranteed to lift of spices purchased and salads, toasts, sandwiches, ice
your dining enjoyment to ground according to the creams, pizzas and home-
new heights. directions of Chef Guy made cakes, along with
Peretz.
Open: Sunday-Thursday, The successful combination
* Benefit at the chain’s restaurants:
noon to 10:30 pm. of tasty dishes, unique
To receive the benefit, please go to the Crowne Plaza Israel
Closed Fridays & service, a relaxing
Facebook page, download the benefit coupon to your cell
Saturdays. atmosphere, and hospitality
phone and present it upon paying your bill, at the restaurant
Confit’s VIP room for up from the heart has
of your choice
to 24. transformed Gaspatcio into
City Center: a glass of house wine free of charge, when ordering
Special events for groups a magnet attracting locals,
a starter and main course.
of up to 120 guests. many tourists and guests of
Jerusalem: dessert or a glass of house wine, free of charge, when
Tel: 04-6080538. the hotel.
ordering a meal.
An afternoon menu is
Haifa: Free dessert when ordering a meal.
available 12-5 pm.
Ashkelon: Free dessert when ordering a meal.
Closed Fridays &
Dead Sea: a bottle of house wine free of charge, when ordering
Saturdays.
a first course, main course and dessert for two.
Address: 9 Yekutiel Adam
Tel Aviv: Free dessert when ordering a meal.
St., Ashkelon.
* The benefit is valid only for restaurant diners paying for their
Tel. (to book a table or
meal.
private event): 08-6748888.

38 Crowne Magazine

Take a break
In the city that never stops

l Aviv and
Crowne Plaza Te invite you
l Aviv City Center n at one
Crowne Plaza Te ny city vacatio
to enjoy an exciting sun rgetic cities
os t vibrant and ene
of the world’s m
ews
Crowne Plaza N
l Aviv hotels
Free Wi-Fi at Te om
the beachfront fr
G

Free Shuttle to er
l Aviv City Cent
G

Crowne plaza Te

Crowne Plaza Israel: Tel Aviv City Center Tel Aviv Jerusalem Haifa Eilat Dead Sea Holiday Inn Ashkelon
Look us up at

Contact your travel agent for more details, or call:

As a member of the has been transformed into
international Holiday Inn a comprehensively upgraded
chain, the hotel underwent Business Floor, based on the
a process of rebranding chain’s new standards.
recently, reflecting the chain’s
worldwide uncompromising A Peach of a Property
standards. Improvements are More and more families are
obvious everywhere: in the beginning to understand that
rooms and public areas; the the Holiday Inn Ashkelon
lobby and, dining room, and suits them to a T, and
on the grounds. In addition, with family holidaymakers
the intensive training the in mind, a unique and
staff underwent coincided wonderful program has
with a period in which been developed for July
important rules defining and August. Stars from
operations at Holiday Inn Israeli children’s TV will be
properties all over the at the hotel every Tuesday
world were being changed and Saturday afternoon. In
to emphasize personal addition, fun activities will
hospitality, attention to even take place for the youngsters
the smallest details, and a by the kiddie pool, and the
professional and efficient hotel will also feature a club
response to every guest for children and teens, “A
query. Star is Born” competitions,
well-trained counselors and
A Pleasure Doing Business a broad range of activities.
with You Also, cooking and/or baking
The growing number of workshops are being offered
The new rooms on the 7th floor business people that choose to our young guests, as part
to stay at the Holiday Inn of the local chain’s “Summer
Ashkelon has influenced of Chefs” program.

Holiday Inn
“Excellent location,”“fantastic on a cliff overlooking the the management of the
architecture,” “good food,” “a Mediterranean Sea, the hotel to implement a series
wonderful hotel for doing seaside promenade and of significant upgrades,
business”: just a few of the the marina. Its unique reflecting a global, chain-
superlatives lavished upon architectural shape allows for wide revolution based on
the Holiday Inn Ashkelon the sea to be visible from all stringent standards and

Ashkelon - A Real
by website TripAdvisor’s of its large, spacious rooms, designed to make the stay
reviewers, people that have which can comfortably sleep more comfortable and
actually stayed at the hotel. a family with two children. efficient. An upgraded
These and other positive The hotel offers everything business lounge was
comments, many relating to you can possibly need for inaugurated recently at the
aspects of a hotel designed a wonderful holiday: green hotel, and it is equipped with

Family Holiday
to offer guests a great lawns; a large swimming a sound system, newspapers
hospitality experience, have pool; a beach just a “stone’s in various languages, Wi-Fi
helped earn it TripAdvisor’s throw” away; spa and connectivity, coffee machine,
coveted Certificate of health club; a children’s wine, fruit and snacks. An
Excellence for 2012. and youngsters’ club; rich, intimate meeting room and
Location - that’s where it diversified food that kids office services are available
begins. Just 40 minutes from also enjoy, and a wealth of too, according to need.
Though part of the international chain, this Holiday Inn is Israeli through Tel Aviv, the Holiday Inn attractions in both the hotel In addition, the entire
Ashkelon was constructed and the surrounding area. seventh floor of the hotel
and through. The Holiday Inn Ashkelon is ready for summer. Are you?

42 Crowne Magazine

Kim Kardashian
Kylie Minogue

By Natalie Silver
The Diet Starts
Tomorrow
U.S. reality TV star Kim
Kardashian appeared on
Jimmy Kimmel’s talk show
in a tight leather dress,
telling viewers of her Uma Thurman
relationship with singer
Kanye West and her desire
to have a baby with him.
According to Twitter
comments, Kardashian
barely managed to fit into
the dress, and even had to
Back In a Big Way
be helped into it by the
Australian singer Kylie Minogue celebrated her 44 birthday together
show’s production team
with the release of an album of her greatest hits. Minogue, who
since she could not zip
started out as a TV actress and has been singing for 20 years, also
up the back on her own.
appears in a series of very daring photos in the July issue of Britain’s
Luckily for her, the dress
Glamour magazine which showed that her age has no effect on her
did not burst open when
whatsoever.
Kardashian sat down on
the sofa for the interview
with Kimmel.

Gossip Girl
A Growing Family
Esti Ginzburg Very few people
recognized actress Uma
Thurman, 42, when she
went for a walk in a park in
New York in an outfit that
did nothing whatsoever for
her. But a brief investigation
Tying the Knot Matthew McConaughey uncovered the fact that
Bad news for any women Thurman, the star of “Kill
who fantasized that one day Bill,” is at an advanced
they would marry movie stage of pregnancy with
star Matthew McConaughey. her third child. The baby is
Happily Married After five years of being her first with her partner,
Congratulations to Israeli together with Brazilian Australian billionaire Arpad
model Esti Ginzburg who model Camila Alves, the Busson. Thurman had two
married businessman Adi couple tied the knot in a children with actor Ethan
Keizman in June. They secret and intimate wedding Hawke, while Busson had
performed the wedding attended by family and close two children with former
ceremony at a private friends at McConaughey’s Australian supermodel Elle
home in Ein Hod, while Texas estate. They have two Macpherson.
singer Daniel Solomon children: Levi, aged four, and
sang love songs in the Vida, two and a half.
background.

Crowne Magazine 45

Crowne Plaza Israel Magazine Summer/Autumn 2012

Crowne Plaza Israel Magazine Summer/Autumn 2012

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Crowne Plaza Israel Magazine Summer/Autumn 2012