Theoretical start up

3. [WE ARE BRACKET]
We are Bracket, and we want to support your creative venture, no matter how big or how small.
We want to foster collaboration, communication and creativity. So, let's make this work.

4. [WHAT WE BELIEVE]
Unique / People / Collaboration / Challenge / Quality / Communication / Detail

5. [USP-People]
Here at Bracket we celebrate our differences and always play to our strengths.
Our roles are allocated from brief to brief depending on what is needed.
But we’re all individuals as designers and that what makes us different...

6. Editorial
&
Typography
Print
&
Editorial
Declan Josiah

7. Custom Lettering
&
Illustration
Illustration
&
Branding
Beth Billy

8. Production
&
Researcher
Business Development
&
Digital Design
James Ashley

9. [USP-People]
Josiah - James - Billy - Declan - Ashley - Beth
We’re all client managers

10. [STUDIO]
Aire Street Workshops / Welcoming new, start-up businesses / Surrounded by creative people
£300 pc/m

12. Macs - 7194
Desks - 420
Chairs - 570
Projector - 200
Fridge - 80
Kettle - 15
Plants - 40
Clock - 10
Chalkboard - 12
Printer - 1499
Camera - 800
Tripod - 30
Lighting equipment - 67
Scanner - 179
Light Box - 50
Total - £11,166

13. [£]
Rent :

14. [RATE]
£40 p/h Rate - Total Brief
Aim to have ~3 briefs at one time
If we achieved this we would be earning:
£6720 p/w
£26880 p/m
Minus costs: £25000 p/m
£4166,66 each p/m
[Minus putting money back into the business]

15. [RATE]
£40 p/h Rate
If we had 1 brief at one time
If we had this we would be earning:
£2240 p/w
£8960 p/m
Minus costs: £7080 p/m
£1180 each p/m

16. [STRUCTURE]
We are a Limited Liability Partnership
Equal % Ownership
We’re all Designated Members but take responsibility for accounts on a rotation
Equal Account Responsibilities - eg. Cheques

17. [WHAT WE DO]
What is needed… from identities to curation
Our eclectic team allows us to be flexible
Target market develops with us...
Small independent Leeds-based companies to start with, developing to national
and international as we gather experience and recognition.
Ethical Clients [we will say no if we are uncomfortable with the job]

18. [TARGETING]
Events in Leeds
Working alongside existing creative places
Fostering client relationships from one brief to the next
Online Presence:
Twitter / Instagram / Tumblr / Behance
Each platform will be the job of a different person but with joint accounts

19. [THE DENSE STUFF]
TERMS & CONDITIONS
● Any material provided by the client must be fully copyrighted and all legalities must be addressed. If this is not done all liability transfers to the
client and not the studio. If a client provides materials that are copyrighted by a third party, [Bracket] are not liable for voiding copyright.
● 50% of total Bill will be payed up front at the signing of the client contract, or within three days of signing.
● Any changes after the designs are agreed will incur additional costs.
● Copyright will be released when full and final payment is received, if agreed in contract. If not, additional costs will incur.
● The client will be responsible for the timely making of decisions to allow for the progression of a project.
● Final proof reading is the responsibility of the client. Any mistakes that incur extra charges will be passed on to the client.
● [Bracket] have the right to reproduce, publish and display the work for self promotion and advertisement.
● If work produced for a client is used in any way aside from what is agreed in contract, copyright is void and we retain the rights to ownership.
● By agreeing, clients acknowledge that we are able to work with more than one client at a time
● Errors, such as misspelling, editorial errors are the responsibility of the client. Augmentation of costs to fix these errors will be incurred, the cost will
be paid by the client.
PROPOSAL
● After presenting the proposal to the client it will be active for 30 days. If client does not engage, the proposal may be subject to change.
● Any additional costs outside and after the proposal/contract agreement will be billed to client.
● Unless specified in original signed proposal client shall pay fees for changes
● Invoices must be paid within 15 days of receipt. Some circumstances may require deposit.
CHANGES
● Project end; all deliverables are deemed complete once signed off verbally or in writing.
● If contact with the client is not heard within 30 days after project end without explanation, then the project is deemed complete and satisfactory
● No liability will be placed on [Bracket] if client loses data and/or work is damaged in transit.
TERMINATION
● Relationship may be terminated by either parties immediately.
● (a) Client shall pay expenses up to termination point (kill fee)
● All rights and obligation stay valid upon termination

20. [AIMS AND ASPIRATIONS]
Initially making enough money to keep going...
Helping independent companies flourish, making Leeds a better place.
Eventually working with international clients but always work locally as well
Not limiting what we do
Making work that excites and enthuses us always with an eye on the ethical
No plans to expand the team, there is enough of us already but we may need more space

21. [QUESTIONS?]