For businesses that rely on the Internet via wired internet connections, incorporating a 3G/4G networking failover ensures more uptime for your Point-Of-Sale transactions and cloud-based services while gaining significant financial and operational benefits over wired backup solutions. Maximize revenue and minimize business risk with wireless internet backup 3G/4G failover solutions from Cradlepoint. Download our whitepaper on creation of an efficient 3G/4G failover solution http://info.cradlepoint.com/p2-network-failover-solutions.html For more information, join: https://www.facebook.com/CradlePoint Follow: https://twitter.com/cradlepoint Stay tuned to: http://www.youtube.com/user/CradlePointTech

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Network Failover Solutions for Business Continuity with 3G/4G
Mobile Broadband Technology
For businesses that rely on the Internet – whether for point-of-sale (POS) and credit card processing or cloud-based efficiency
applications – uninterrupted connectivity is essential. Without it, they risk losing revenue, alienating customers and hampering
productivity. For the many businesses that rely on DSL or cable for Internet service, that risk is an everyday reality.
The question isn’t whether they will experience a loss of service, but when. Businesses can increase availability by installing a
T1 or T3 line, or they can try to reduce risk by adding service redundancy. But even assuming they can justify the high cost,
they remain at risk for unanticipated service interruptions caused by uncontrollable events such as natural disasters or down
cable lines.
3G/4G mobile broadband technology is the most
cost-effective, reliable Internet failover solution.
With its relatively low cost, 3G/4G failover is appropriate both for large organizations that operate multiple locations or small
to midsize businesses where other options are simply cost-prohibitive. 3G/4G failover increases uptime hours by delivering
secure, uninterrupted connectivity at any branch location, store or office.
The equivalent of a day’s worth of peak revenue hours is lost on
average per month. These minor outages are generally over in minutes,
but severe storms, power failures or construction accidents can
paralyze a business for days. During this time, revenue is lost, customer
service suffers, and productivity grinds to a standstill. IT is stuck dealing
with equipment or customer service requests, and employees relying
on cloud-based data or applications may not be able to do anything
but sit and wait until service is restored.
Every business is at risk, and there’s more at stake than just money. During an outage in a retail environment, businesses
must either turn customers away or revert to dialing in or hand-swiping credit cards – a painful experience for both employees
and customers, resulting in lost sales and damaged consumer relationships. Other critical tasks such as inventory lookup,
approvals and price updates are also halted.
A Pandora store faced huge losses during an Internet
blackout.
Consider the case of Pandora Jewelry, an international jewelry retailer with stores in more than 65 countries on six continents.
All told, they operate over 10,000 points-of-sale daily. When one of Pandora’s stores faced an Internet blackout due to an
ISP strike right before their busiest sales week of the year, they needed a way to restore connectivity without delay. Pandora
was able to quickly deploy a fast 3G/4G network using a CradlePoint Router Solution which temporarily replaced the need for
hardwired Internet and long-term, provides continuous failover protection should the wired ISP connection get interrupted for
any reason. The store opened on time, was able to protect all customer data, and avoided landlord penalties that, all totaled,
would have exceeded $50,000.
As Pandora’s experience confirms, Internet service interruption is far more than an inconvenience. To offset considerable risks,
businesses need to build in reliable, secure and cost-effective network failover solutions that automatically provide non-stop
Internet access across all branch locations.
On average, DSL and cable
services are disrupted 5.2
hours every month.

2. ©Copyright 2013 CradlePoint, Inc. All Rights Reserved. www.cradlepoint.com 2
About CradlePoint:
CradlePoint (@CradlePoint) is the global leader in cloud managed 3G/4G networking solutions, providing business grade,
secure connectivity to distributed enterprise, small business, and mobile customers. Specializing in failover,
machine-to-machine (M2M), and primary connections, CradlePoint’s solutions are purpose built for PCI compliant networks.
CradlePoint is the first to pioneer and fully enable high-speed LTE in our solutions to maximize the potential of the cloud for
businesses worldwide. CradlePoint is a privately held company in Boise, Idaho.
For more information, visit us at www.cradlepoint.com
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