Affluent Creative Millennials are Generation Y consumers with a household income greater than or equal to $100k per year. This demographic is highly attuned to arts and design.

1. AFFLUENT
CREATIVE
MILLENNIALS
• • •
• • •

2. QUICK DEFINITION:
Affluent Creative Millennials
Affluent Creative Millennials are Generation Y
consumers with a household income greater than or
equal to $100k per year.
This demographic is highly attuned to arts and design.
25%
50%
0
75%
13-17 18-24 25-34 35-44 45-54 55-64
52%
FEMALE
27%
In a Relationship
68%
WITHOUT
CHILDREN
PARTY
GOERS
1.84 x
READERS
2.62 x
TECHIES
1.71 x
NERDS
1.57 x
AFFLUENT
CREATIVE
MILLENNIALS
• • •
•••

3. AFFLUENT CREATIVE MILLENNIALS:
PERSONALITY
People who are open to experiences are
intellectually curious, original, creative and
innovative. They enjoy exploring new places
and novel ideas.
SOLITARY AND RESERVED
1.21x
Introverts tend to become tired in company,
preferring to socialize with a few close friends
rather than large groups of people. Interacting with
people often enervates them, and they may or may
not experience social anxiety. Some introverts
prefer to communicate via written communication
rather than through phone or video chat, but when
they need to focus, silence is golden.
SEE THEIR FULL PERSONALITY PROFILE
INVENTIVE AND CURIOUS
1.30x

4. AFFLUENT CREATIVE MILLENNIALS:
ART
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TOP CULTURE & EDUCATION MAGAZINES
TOP GALLERIES TOP ARTISTS
Pat Perry Art
Marco Mazzoni
Alex Pardee Art
Gallery Nucleus
Museum of the Moving
Image
VMFA Virginia Museum
of Fine Arts
# NAME PENETRATION REACH AFFINITY
1 Nowness 5.86% 0.55% 9.06x
2 Brit + Co 2.29% 0.55% 3.54x
3 TED 2.10% 3.86% 3.25x

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AFFLUENT CREATIVE MILLENNIALS:
READINGS
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TOP READING LIFESTYLE TOP FASHION WEBSITES
Gossipers
Comic Book Readers
Bookworms
Haruki Murakami
Chuck Palahniuk
Andrea Gibson
Janet Mock
Junot Diaz
# NAME PENETRATION REACH AFFINITY
1 BBC Earth 1.98% 1.49% 3.06x
2 Arte 1.88% 0.03% 2.90x
3 Discovery Life Channel 1.52% 0.09% 2.35x

6. AFFLUENT CREATIVE MILLENNIALS:
TECHNOLOGY
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TOP FASHION WEBSITES
TECH-SPLORERS
2.42x
New technologies are a real passion
for them and they will be the first ones
to try new devices. They spend a lot of
time also reading about technological
innovations and are always up to date
with the latest news.
Finance and Business
Food and Drink
News
Navigation
Travel

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