SlideShare una empresa de Scribd logo
1 de 33
You are

not alone
2
You can only
see a small part
of the big picture

3
By the time you
see it, things have
already changed

4
The Universe

5
The Universe

6
Producing Content

“The Only 6 Ways to Build a Content Marketing Organization”

http://bit.ly/Only6Ways
The Universe

8
Producing : Sourcing: Creating

Scripted – Service Marketplaces
9
Producing : Sourcing: Curating

10
Producing : Sourcing: Licensing

Outbrain Select / Scribit
11
The Universe

12
Producing : Composing : Collaborating

DivvyHQ
13
Producing : Composing : Enriching

Zemanta
14
Producing : Composing : Optimizing

Inbound Writer
15
Producing : Composing : By Form
•
•
•
•
•
•

Knowledge Vision
Brainshark
Adobe Creative Cloud
Google Docs
Microsoft Office
Visual.ly

16
The Universe

17
Distributing : Channel : Social Media

Buffer
18
Distributing : Channel : CMS

Percussion
19
Distributing : Channel : Email

MailChimp
20
Distributing : Channel : Marketing Automation

Act-On
21
Distributing : Channel : Personalization

DemandBase
22
The Universe

23
Distributing : Promoting

Outbrain
24
The Universe

25
Distributing : Syndicating

26
The Universe

27
What does this
all mean?
Working
Together
No one in
the center
“Best Of”
solutions
Additional Resources

Content Marketing Done
Right: Ethical Curation

2012 B2B Mktg.
Trends Survey

5 Steps to Becoming a
Content Curation Rockstar

2012 Curation
Adoption Survey

Open & Shut Case
for Curation

Content Curation
Annotation Methods

Curation case studies: IBM,
Whole Foods, Intel, FedEx…

Content Curation Marketing Site
(www.contentcurationmarketing.com)

www.curata.com/resources
Twitter: @TweetsFromPawan or @GetCurata
Live Webinar:

Content Marketing Tactics 2014:
Creation, Curation and Syndication
When: December 10, 2013, 1:00pm EST

See what over 500 marketers are
planning for their 2014 content strategy.

Sign up at:

http://bit.ly/CurataWebinar

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