Branding, Marketing & Communication for Social Change. Feat~ Curative case studies: Steer Clear, Leadership NZ, Inside Out.

1. Communication for
Social Change
Jade, Eddy & Ashley
Prepared with care for
Live The Dream
20 January 2016

2. “ ”
Life isn’t about finding yourself
Life’s about creating yourself
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

3. Who’s in the room?
Eddy Royal
Planner, Believer, Doer.
Jade Tang-Taylor
Designer, Dreamer, Doer.
Ashley Boyd
Maker, Motivator, Doer.

4. Design
AUT
Advertising
DDB

5. “ ”
It’s important to
know where you come from, to
know where you’re going
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

6. Social Entrepreneurs co-working space
The Kitchen
Youth-driven Social Enterprise
yMedia

7. “ ”
You can do anything, but
you can’t do everything
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

8. Curative helps make the world
a little bit better ...

9. Curative works
Prepared with care for Live The Dream | 20 January 2016

10. Steer Clear
NZ Drug Foundation
Prepared with care for Live The Dream | 20 January 2016

11. “ ”
Don’t tell me, show me
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

12. Leadership NZ
Prepared with care for Live The Dream | 20 January 2016

13. “ ”
Every experience shapes people’s
understanding
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

14. Inside Out
Prepared with care for Live The Dream | 20 January 2016

15. “ ”
People’s stories are powerful -
use them with care
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

16. Brand…
Marketing…
Communication…
Oh my!

17. Brand is...
A brand is so much more than your name or your logo:
• Your brand is the promise you make to your customers
and yourself
• Your brand is shaped by each experience your customers
have with you
Prepared with care for Live The Dream | 20 January 2016

18. Marketing is...
Marketing is an organisation-wide function - it shouldn’t
operate alone from other organisational activities.
• Marketing is about understanding your current and
potential customers
• And finding ways to provide products or services which
customers need and want
Prepared with care for Live The Dream | 20 January 2016

19. Communication is...
Communication is finding ways to reach and engage your
audience
• Communication is telling the story of your brand and
product to your audience
• Good communication talks to people’s hearts, heads and
hands
Prepared with care for Live The Dream | 20 January 2016

20. “ ”
You only need to give people
the permission to be creative
to be part of an idea &
they can and will
do great things
– #LilLearning
Prepared with care for Live The Dream | 20 January 2016

21. Your
turn!

22. We are...
We aren’t...
Prepared with care for Live The Dream | 20 January 2016

23. Brand Cause
Your Values
Your UniquenessClient Profile
Your Ambition
Your Brand
Key
Please identify:
Prepared with care for Live The Dream | 20 January 2016

24. Time to
Share!
Prepared with care for Live The Dream | 20 January 2016

25. #LilLearnings
Some things to leave you with
You can do anything, but you can’t do everything.
So remember:
• Get clear on your purpose
• Understand who your audience is and what they need from you
• Define what’s unique about you
• Clarify your values
• Tell your story
Prepared with care for Live The Dream | 20 January 2016

26. Thanks
( Q&A )
Prepared with care by
Curative
hello@curative.co.nz
@Curative_NZ
#LiveTheDream