Curative | What is Social Design?

WHAT IS SOCIAL DESIGN?

Jade Tang
Prepared with care for
Whitecliffe College: Graphic Design
16 May 2012

Presentation overview:
• What is Social Design?
• Why should you care, as a Designer?
• Case study examples
• Who is behind this Design revolution?
• How can you get involved?
• Any Questions?

Prepared with care for Whitecliffe College: Graphic Design | 16 May 2012 www.curative.co.nz

Who’s in the room?

Eddy Helm
Planner, Believer, Doer.

Jade Tang
Designer, Dreamer, Doer.


Good Design


Design for Good


Design for
Social Good


What is Social Design?
[ DISCUSS ]


Social design has many definitions and the term
is put to very different uses across the globe.
1) Some definitions exist within the design world and refers to design in
its traditional sense, meaning the shaping of products and services.
2) Other definitions refer to social design as the creation of social reality;
design of the social world.

– http://en.wikipedia.org/wiki/Social_design


Why should you care,
as a Designer?
[ DISCUSS ]


Why should you care?
Ask yourself:

• Does it contribute visually to the world in which we live ?
• Is the message totally concerned with the product or service offered?
• Is the product or service entirely beneficial, or could it be harmful?
• Is the design efficient in it’s use of materials?
• Were the producers treated fairly?


Why should you care?
“ Designers have to make their own
choices as to how best to contribute to our
shared culture.

All graphic design is by its nature social,
so it is a matter of which kinds of social
engagements are most desirable to you. ” – Sheila Levrant de Bretteville
Professor and Director of Studies
in Graphic Design at Yale University, USA.


Case study examples
[ SIT BACK & RELAX ]


The Girl Effect:
Case-study example


ONE:
Case-study example


The ONE Campaign:
ONEbyONE
22 Oct 2006


The ONE Campaign:
The F Word: Famine is the Real Obscenity (International)
3 Oct 2011


The ONE Campaign:
Voices: Thank you
20 Aug 2008


More international examples:
• Charity Water
http://www.charitywater.org/

• It Gets Better
http://www.itgetsbetter.org/

• Join Red
http://www.joinred.com/

• Unicef + Dulux
http://www.ownacolour.com/


Curative experience:
Key-Learnings

• Timelines: Short/Long
• Budgets: Little/None
• Resource stretched
• One piece to the puzzle
• Creative
• Collaboration


Who is behind this
Design revolution?


Books / Publications
• Design Revolution
Emily Pilloton, Project H Design

• How to be a graphic designer without
losing your soul
Adrian Shaughnessy

• Good: An introduction to ethics in
graphic design
Lucienne Roberts

• Human-Centred Design Toolkit
IDEO


Agency / Studios
• IDEO
http://ideo.com/
http://ideo.org/
http://hcdconnect.org/

• Good Corp
http://goodcorps.com/
http://good.is/
• Frog Design
http://frogdesign.com//
http://designmind.frogdesign.com/

• Pipeline Projects
http://www.goodfornothing.co/

• ThinkPublic
http://thinkpublic.com/


Other:
Networks, Competitions, Projects, Exhibitions, Events, Other...
• Design 21
http://www.design21sdn.com/
• AIGA Cause/Affect
http://cause-affect.org/

• Jessica Hische: 52x52
http://52x52.org/

• Design for other 90%
http://www.designother90.org/
• The Feast
http://feastongood.com/
• Common
http://www.common.is/


How can you
get involved?


Get involved:
yMedia


Get involved:
Curative


Get involved:
CreativeMornings


Get involved:
The FEAST


Any Questions?
[ DISCUSSION ]


THANK YOU

Whitecliffe College
Graphic Design
Prepared with care
jade@curative.co.nz
@Curative_NZ


Curative | What is Social Design?

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