Content + Design. It's a winning combination when it works. So how can we help these collaborations run smoothly and get the best from each other? In this talk Tom will share his experience as a designer working closely with content, discussing strategies for effective collaboration from the perspective of both disciplines.
10. Writers do more than ‘put words on a page’. Designers
do more than ‘make things look pretty’.
Great digital experiences rely on the bond between
language and design.
“
”Amy Leak
Writer and Designer: A content-first love story
12. Collaboration and communication are under-valued
and under-cultivated in many organisations.
We call them ‘soft skills’, which underplays how
important — and how difficult — they are.
“
”Lauren Pope
Art and copy: bridging the gap between design and content
20. Psychological safety is a belief
that one will not be punished or
humiliated for speaking up with
ideas, questions, concerns or
mistakes.
“
”
Amy
Edmondson
Harvard Business School Professor
https://www.youtube.com/watch?v=LhoLuui9gX8
21. Simply put, it's an
interpersonal
environment
where people
believe their voice
is welcome.
“
”
Amy
Edmondson
Harvard Business School Professor
https://www.youtube.com/watch?v=LhoLuui9gX8
23. Measure
• Are mistakes held against us?
• Is it easy to raise difficult issues and problems?
• Are people rejected from participation because they
have an alternative viewpoint?
• It is safe to take a risk on this team?
• It is difficult to ask other members of this team for help?
Image credit: Photo by Patricia Serna on Unsplash
25. Model behaviour
• Seek out alternative viewpoints
• Advocate other disciplines
• Ask questions, especially naive ones
• Listen actively for answers
• Invite feedback on your work and approach
• Be candid, and constructive
31. Dogmatism is
counterproductive and
dangerous, but it can
provide temporary,
artificial certainty and
illusory comfort in
unpredictable times.
“
”Don Ambrose Ph.D
Professor of graduate education at Rider University
https://www.amazon.co.uk/Dogmatic-Creativity-Higher-Level-Educational-Psychology/dp/0415894603