1. Review of Indonesia’s
Automotive Industry
Prepared and presented by Daniel Doni Sundjojo

2. Indonesia’s Economic Overview
MID YEAR 2010 GOVERNMENT
2010 2011 2012 2010 2011 2012 2013
GDP Growth (%) 5.50 5.50 5.90 5.80 6.30 6.65 7.05
Inflation (%) 6.00 5.60 5.00 5.30 5.90 6.00 6.00
Exchange Rate (%) 10,000 10,000 10,000 9,200 9,500 9,500 9,500
BI Rate (%) 7.50 7.10 6.50 6.50 7.50 7.50 7.50
2011 Economic overview Good Condition
but with several issue consideration
( Progressive Tax, Fuel Subsidy limitation )

3. Indonesia’s Automotive Market Overview
Indonesia’s Automotive Market still strong
Gaikindo : Indonesia's automotive industry is booming and well on track
to achieve a recovery from its collapse of 2006.

4. National Market Share – The top 7 of Automaker
Auto Maker Market Share
2008 2009 up to September 2010 National Market Share
( Top 7 of Automaker)
Toyota 36,4% 40,5% 40,6%
Daihatsu 12,8% 15,7% 15,6%
Percentage of National
45,0%
40,0%
Mitsubishi 13,6% 12,0% 12,7%
Market Share
35,0%
30,0% Toyota
Suzuki 12.6% 9,4% 8,6% 25,0% Daihatsu
20,0%
Mitsubishi
Honda 8,8% 7,8% 7,9% 15,0%
10,0% Suzuki
5,0%
Nissan 5,7% 4,6% 5,0% 0,0% Honda
2008 2009 up to Nissan
Isuzu 3,9% 3,3% 2,8% September Isuzu
2010
Total top 7 81,2% 93,3% 93,2%
Year
Others 18,80% 6,10% 6,80%
Market
Total 100% 100% 100%
Up to September 2010, Indonesia’s automotive market share
still dominated by Toyota (40,6%),
followed by Daihatsu (15,6%), and Mitsubishi (12.7 %).
The 7 magnificant conquered 93.2% of National Market Share

5. Unit Sales – The top 7 of Automaker
Auto Maker Unit Sales
National Unit Sales
2008 2009 up to September2010 (Top 7 of Automaker)
Toyota 203933 184874 153225
Daihatsu 71397 71736 58742 Toyota
250000 Daihatsu
Mitsubishi 76165 54915 47841
200000
U n it S a le s
Mitsubishi
Suzuki 70295 42914 32338 150000
Suzuki
Honda 49307 35722 29734 100000
50000 Honda
Nissan 31832 21107 18747
0 Nissan
Isuzu 22056 14932 10495 Isuzu
2008 2009 up to
Total top 7 524985 426200 351122 September2010
Others 34973 30758 26483 Year
Market Total 559958 456958 377605
Up to September 2010, Toyota, with 153225 of unit sales,
was top on the table of Indonesia’s automotive unit sales,
leave all of its competitor behind with significant margin

6. Number of Outlet – The top 7 of Automaker
National Number of Outlet
Auto Maker Number of Outlet
(Top 7 of Automaker)
2008 2009 up to September 2010
Suzuki 214 214 202 250
Number of Sales
200
Toyota 191 194 196 Suzuki
Outlet
150
Toyota
Daihatsu 153 168 168 100 Daihatsu
Mitsubishi
Mitsubishi 148 148 148 50
Honda
0
Honda 83 86 85 2008 2009 up to Isuzu
September Nissan
Isuzu 71 71 78 2010
Year
Nissan 40 47 47
Up to September 2010, Suzuki was named as the biggest number of outlet
with 202 outlets,followed by Toyota (196 outlets) and
Daihatsu (168 outlets)

7. Productivity of Outlet– The top 7 of Automaker
Auto Maker Sales Productivity of Outlet Sales Productivity of Outlet
(Top 7 of Automaker)
2008 2009 up to September 2010
P r o d u c tiv ity o f S a le s
Toyota 1068 953 781,8 1200
1000 Toyota
800
O u tle t
Nissan 796 449,1 398,9 Nissan
600
400 Honda
Honda 594 415,4 349,8 200
0 Daihatsu
Daihatsu 467 427 349,7
2008 2009 up to Mitsubishi
Mitsubishi 515 371 323,3 September Suzuki
2010
Suzuki 328 200,5 160,1 Isuzu
Year
Isuzu 311 210,3 134,6
Up to September 2010, Toyota was top notch in term sales productivity of outlet
with 781.8, followed by Nissan with 398.9 and Honda with 349.8

8. Automotive Issue vs Unit Sales
• Based on UU No.28/’09
progressive tax 10%
* depend on City Gov policy
• DKI Progressive Tax
1st car : 1.5%
2nd car : 1.75%
3rd car : 2.5%
4th car : 4.0%
Despite of many issue such as automotive tax policy,
restless Indonesia’s automotive market still growth
that shows no signs of slowing down.

9. Conclusion
•Indonesia’s Automotive Market still strong, despite of many issues
arround automotive industry. Many condition such as easily
obtainable credit, low interest rates, combine with a strong increase
in consumer lending by banks and an abundance of new, low-priced
models assembled locally, have significant impact to make automotive
business still attracting and interesting.
•My prediction for the next couple year :
• Japanese automaker, lead by Toyota and Daihatsu still strong
• USA and Europe brand will growth but with the right
segmentation
• Customer tend to looking for middle class car with range IDR
150-250 million especially in MPV Class
• SUV will growth at least 15% annually
• Truck market still on despite slowly demand in the market, but
still dominated by Mitsubishi
• Heavy Truck will growth with the slowly pace.
• We can see The Rise of Luxury Car