Mobile trends presentation 2013

•

3 recomendaciones•450 vistas

David Barwig

This was first presented in a lecture to students in DePaul University's PRAD 595 course, taught by Jeff Bodzewski

Tecnología Empresariales

2
Topics Covered Today
Consumer Mobile Usage & UX
• Native Apps vs. Mobile Web
• Rise of Responsive Design
• Which Route to Go?
Enhancing Reality
• Augmented Reality
• Enhancing Social Media
• Next Gen – Google Glass
Targeting Capabilities
• Contextual Messaging
• Carrier Hardware Targeting
• Mobile Tracking

5
Which Route to Go?
• Target Demographic
• Resources/Cost
• Distribution/Updating
• Analytics
• Speed to Market
• Security

16
Conclusion & Questions
David Barwig
@davidbarwig

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Mobile trends presentation 2013

2. 2 Topics Covered Today Consumer Mobile Usage & UX • Native Apps vs. Mobile Web • Rise of Responsive Design • Which Route to Go? Enhancing Reality • Augmented Reality • Enhancing Social Media • Next Gen – Google Glass Targeting Capabilities • Contextual Messaging • Carrier Hardware Targeting • Mobile Tracking

3. 3 Native App vs. Mobile Web

4. 4 Responsive Design

5. 5 Which Route to Go? • Target Demographic • Resources/Cost • Distribution/Updating • Analytics • Speed to Market • Security

6. 6 Augmented Reality

7. 7 Enhancing Social Media

8. 8 Enhancing Social Media

9. 9 Enhancing Social Media

10. 10 Next Gen Mobile - Wearable

11. 11 Contextual Messaging

12. 12 Contextual Messaging

13. 13 Carrier Hardware Targeting

14. 14 Mobile Tracking