The target audience for the Haus of Now magazine is males and females ages 16 to 40 who are interested in house music, social media, and going out activities. The magazine will appeal to both genders by including female DJs and a romantic storyline. Younger audiences will be interested in keeping up with music charts and new DJs visiting the UK. The magazine will be advertised primarily through social media to reach a worldwide audience and promote accessibility. While the magazine aims to appeal to all social classes who enjoy house music, those in lower income groups may not be able to afford the £5.99 price.