1. Advertising Design Part 1 X50.9212 Integrated Marketing – Week 4

2. Memorable Advertising What are some of the most memorable ads that you can recall? What made it so memorable? Do you recall what their product/service was?

4. The pause that refreshes

5. A diamond is forever

6. Keeps going and going…

7. Where’s the beef?

8. Mikey likes it!

9. Good to the last drop

10. Have it your wayAd Age.com - TOP 100 ADVERTISING CAMPAIGNS http://adage.com/century/campaigns.html

11. Agenda Advertising theories Attitudes and values impact Visual and verbal elements Influential factors Structure of ads

12. Advertising Theory Hierarchy of Effects Means-End Chain/Leverage Point Visual and Verbal Inclusion

13. Hierarchy of Effects Six sequential steps when making a purchase Awareness Knowledge Liking Preference Conviction Actual purchase Is this ALWAYS the way?

14. Means-End Theory Message/means leads to an end goal/state Comfortable life, fun, happiness, peace, pleasure, security, etc. Using leverage points ADT 24 Hour Monitoring > ??? > ??? Coach Label > ??? > ???

15. Verbal and Visual Images Verbal/Written > COPY Visual > IMAGES More easily remembered

16. Advertising Appeals Fear Humor Sex Music Rationality Emotions Scarcity EXAMPLES???

17. Structure of an Ad Promise of a benefit (header) Description of a promise (sub-header) Amplification Proof of claim Action to take

18. Advertising Design Part 1 X50.9212 Integrated Marketing – Week 4